AI Will Drive Retention Dashboards Directly via ChatGPT
I'm going to make a bold prediction: In 18 months, "going to your retention dashboard" is going to sound the way "burn it to a CD" sounds now. @omnisend just made a big move in that direction. They shipped their MCP... in plain English, that means your ESP can now be operated within ChatGPT directly - reports, segments, campaigns, flows. You type. The AI helps you operate. Your work gets done. You're not asking the AI just for advice. You're actually handing it the wheel. Stop going to your retention dashboard today: https://t.co/Tw4BVBL5LC
Modern Email Requires New Inbox Placement Strategies
Most ecommerce brands are still optimizing email for a version of the inbox that stopped existing a few years ago. Here are 5 inbox placement rules you need to know: → Stop treating the Promotions tab like a penalty box → Stop trusting...
Avoid These 5 Common Email Marketing Mistakes
Here are the 5 most common email mistakes I see: → Sending every campaign to the full list → Waiting hours to send the welcome and cart emails → Burying the discount or core offer below the fold → Shipping a mobile experience designed...
Shopify Collects Tax, but Compliance Remains Your Responsibility
Most DTC founders think Shopify handles their sales tax. It doesn't. What Shopify actually does: - Collects tax at checkout (sometimes) - Shows you a report What Shopify doesn't do: - Register you when you hit nexus in a new state - File...
Master Email Campaigns: Target, Purpose, Balance, Plan Ahead
Most ecommerce brands run campaigns like a content treadmill: ship something every week and hope it lands. Here are 5 email campaign rules you need to know: → Send to your engaged segment more often than your full list → Pick one purpose...
Master Cart Abandonment: 5 Rules to Maximize Revenue
Most ecom brands set up their cart abandonment flow once, then leave it running on autopilot for years, even though it recovers more revenue than any other automated flow they run. Here are 5 cart abandonment rules you need to know: →...
Inspector Bridges Agents and Humans in HyperFrames
I love how HyperFrames went from "framework that agents write" to "framework that agents write, and humans can touch." Inspector is that bridge. Check it out:
Run Entire Email Campaigns Using Only ChatGPT & Claude
I literally cannot wait to build emails and run my entire email channel all from within ChatGPT and Claude. Right now, my email creation process is: - Write/edit my emails inside Claude - Create images for my emails inside ChatGPT - Take the copy...
Choose the Right AI: ChatGPT, Claude, Perplexity, Gemini
ChatGPT vs Claude vs Perplexity vs Gemini Here's when to use each: CHATGPT — The Operating System ↳ Image generation, data analysis, custom GPTs ↳ Scheduled tasks, voice mode, plugins ↳ Best for: doing things CLAUDE — The Thinking Partner ↳ Complex reasoning, long documents, massive context ↳...
Play Streamlines Tools
Just counted the tabs open on my laptop. Omnisend. Slack. Clickup. Multiple Google Sheets I never close. Two custom GPTs that each know maybe a third of my businesses. None of them talks to each other. Neither does anyone use them. AI was...
Refresh Your E‑com Welcome Series with 5 Essential Tips
Most ecom welcome series were built a while ago and therefore are outdated. It's time to update yours. Here are 5 things you need to know: → Make email one carry most of the load → Lead with the offer the subscriber signed...
5 Essential Copy Rules to Boost Conversions
Most ecommerce brands hire designers and ad buyers, then ask the intern to write the copy that decides whether anything converts. Here are 5 conversion copywriting rules you need to know: → Open with the buyer's problem instead of your founder story →...
Optimize Product Pages: 5 Rules for Converting Traffic
Most ecommerce brands pour all their effort into their ads and emails, only to then send all that traffic to a product page that hasn't been touched in months. Here are 5 product page rules you need to know: → Make the...
5 Essential Landing Page Rules for Conversions
Your landing page is where most of your traffic decides whether to convert or leave. Here are 5 landing page rules you need to know: → Match the page headline to the headline that got the click → Use the hero to confirm...
Design Brand Colors for Feeling, Not Decoration
Most people pick brand colors based on what they like. That’s why a lot of branding feels random. Color should create the feeling before the copy even shows up. Blue makes a brand feel stable. Red creates urgency. Green signals growth. Yellow pulls attention. Black makes things...