
Email works best when it matches where the customer actually is. This is how I think about the customer journey, and what email should do at each stage. Bookmark this. https://t.co/Vd28hv9taT

The 6 flows that should be running in every ecommerce email account. Most brands have 2 or 3. The ones doing it right have all 6. Here’s how to think about them: Welcome is your handshake. Highest open rates you’ll see. Don’t blow...

Most webinars are a waste of time. This one WON'T be. Here's why: - The 8 flows we build for every client, in order - What real segmentation actually looks like - A 90-day build plan so you stop guessing what to do next Tuesday,...
This is what AI agents should actually do. Not just chat. Not just answer questions. Actually run your business operations: → Automates email, calendar, CRM, invoicing → Takes browser-level actions across the web → Scans signals and finds customers for you → Creates decks, videos, research,...

Most brands build a 3-email welcome series and never touch it again. Here's the 5-email flow that actually converts: https://t.co/mDwary7P4f

VAT will kill your international margins if you don't price for it upfront. Here's the mistake I see all the time: Brand launches in the EU. Pricing stays the same as in the US. Orders start coming in, and revenue looks good...

The Holy Grail of Copywriting Frameworks: Never write from scratch again ❌ Use one of these frameworks below to “assemble” your copy. Writing is 10x easier when you do this. — If you found this helpful, please leave a comment and let me know....
Automations drove 30% of email revenue in 2025. From 2% of sends. But most of the brands we audit still treat flows like a set-it-and-forget-it checkbox. On Feb 3rd, @yojimmykim and I are walking through how we actually structure retention. 8 flows. Real segmentation. A 90-day...

Most marketers track a lot of metrics. Very few know which ones actually matter. Here are 7 worth paying attention to, plus how to improve each one: (bookmark this) https://t.co/fPpNrpzoB1

The first week of 2026 brought over 400 sales tax rate changes across the U.S. That alone should tell you something: whatever setup worked last year probably isn’t enough anymore. Here’s the checklist I’d use to make sure compliance doesn’t become a...

Effective copywriting isn’t about clever words. It’s about understanding human emotion. Once you know what drives people, you can write copy that actually moves them to act. Clayton Makepeace broke this down into 16 dominant emotions. Bookmark this and use it as a reference....

Every high-converting email I've written uses at least 3 of these. These 7 Principles of Persuasion are how humans actually make decisions. Understand them, and your marketing will feel helpful instead of pushy. Save this. You'll reference it more than you think. https://t.co/Tfv3nlT8IK

Marketers, Here’s a table with 6 copywriting formulas for writing effective ads: Bookmark this 🔖 https://t.co/peT25TnbwV