Recent Posts
Social•Feb 18, 2026
Discover James Kaikis' New‑Age GTM Innovators Framework
Friend of The Transaction , James Kaikis , with his version of the new age GTM innovators framework. Oh, btw, we are doing an event together and you are going to come. https://luma.com/w6x2lgd9
By Craig Rosenberg
Social•Feb 4, 2026
CMOs Allocate One‑Third of Budgets to Curated Events
"In speaking to CMOs, some are spending 1/3 of their budget on events" Omar Akhtar on... The Transaction I have seen this too. Smaller events with carefully curated guests...win
By Craig Rosenberg
Social•Feb 3, 2026
Marketing Inflation Is Real: Insights From Omar Akhtar
Marketing inflation is real. Great clip via Omar Akhtar on... The Transaction
By Craig Rosenberg
Social•Jan 27, 2026
Own Your Goals, Master Basics Before Experimenting
Dear marketers: "We own goal ourselves all the time" "Nail table stakes first, then experiment" Matt Amundson on... The Transaction .
By Craig Rosenberg
Social•Jan 23, 2026
Successful Firms Balance Brand and Demand Spending Equally
"Companies that were successful were spending equally amounts on brand versus demand". Omar Akhtar on The Transaction . PS get ready bc another guest who captures GTM data found roughly the same thing.
By Craig Rosenberg
Social•Jan 14, 2026
Target the Right Accounts: 65% of Success
"The 'who' is everything. 65% of your success comes from targeting the right accounts" Kathy Macchi on The Transaction .
By Craig Rosenberg
Social•Jan 8, 2026
Inbound Leads Over 40% Drive 30% Growth
"Companies that have 40% or more of qualified pipeline coming from inbound hand raisers were the highest correlation to 30% or more growth rates" Ray Rike and Dave Kellogg on The Transaction .
By Craig Rosenberg
Social•Jan 7, 2026
Track Pipeline by Opportunity Count and Dollar Value
"Here is how I measure pipeline, I like to look at count (number of opportunities generated) and pipeline dollars generated. You have to look at both" Dave Kellogg with Ray Rike on The Transaction
By Craig Rosenberg
Social•Dec 10, 2025
Existing Customers Are the Real Growth Engine
"Don't wait until it's too late" / "Build it before you need it" - Alex Raymond on The Transaction . Alex has been focused on what he calls the growth department for years. Everyone knows you need it, but what...
By Craig Rosenberg
Social•Dec 8, 2025
Kristina McMillan Leads GTM AI Research, Delivers Impact
This is Kristina McMillan . I worked with her at SalesRamp with Stuart Silverman where she started as an intern, TOPO where she ran the business for me and Scott Albro , and now at Scale Venture Partners . When...
By Craig Rosenberg