Engage Analysts Early for Transaction Success
Yes. Engage analysts early. Rachel Dines on The Transaction I posted Rachel Dines take on how to engage with analysts yesterday. Ill try to capture it the comments. I should have posted this clip first...but hey.
Early-Stage Startups Should Leverage Analyst Relationships Strategically
How should an early stage startup engage analysts? see Rachel Dines answer below. I already shared this months ago but just got asked this again and dug up this The Transaction highlight reel.
AE's Self‑Built Account Plan in Claude Impresses
Reviewing an account plan an AE built himself in Claude and it's amazing. That is all.
Sydney Sloan to Reveal AEO/GEO GTM Secrets
Engineering Tailwinds Show Announcement: Surprise guest #1: Sydney Sloan . She is going to talk one of the hottest topics in GTM: AEO/GEO. Every startup needs to see this. Link to the event in the comments. Another surprise guest announcement...
Strategic Narrative Powers the Attention Engine
This is Scott Albro talking strategic narrative as one of the core pieces of what he calls the Attention Engine. We will talk this and more at: Engineering Tailwinds. The GTM Playbook for Winning in Hard Markets. Thursday, March 26...
Master GTM Strategies for Hard Market Success
Come and get some. Engineering Tailwinds. The GTM Playbook for Winning in Hard Markets. Thursday, March 26 1:00 PM - 6:00 PM at LinkedIn SF. Link in comments. go.
Discover James Kaikis' New‑Age GTM Innovators Framework
Friend of The Transaction , James Kaikis , with his version of the new age GTM innovators framework. Oh, btw, we are doing an event together and you are going to come. https://luma.com/w6x2lgd9
CMOs Allocate One‑Third of Budgets to Curated Events
"In speaking to CMOs, some are spending 1/3 of their budget on events" Omar Akhtar on... The Transaction I have seen this too. Smaller events with carefully curated guests...win
Marketing Inflation Is Real: Insights From Omar Akhtar
Marketing inflation is real. Great clip via Omar Akhtar on... The Transaction
Own Your Goals, Master Basics Before Experimenting
Dear marketers: "We own goal ourselves all the time" "Nail table stakes first, then experiment" Matt Amundson on... The Transaction .
Successful Firms Balance Brand and Demand Spending Equally
"Companies that were successful were spending equally amounts on brand versus demand". Omar Akhtar on The Transaction . PS get ready bc another guest who captures GTM data found roughly the same thing.
Target the Right Accounts: 65% of Success
"The 'who' is everything. 65% of your success comes from targeting the right accounts" Kathy Macchi on The Transaction .
Inbound Leads Over 40% Drive 30% Growth
"Companies that have 40% or more of qualified pipeline coming from inbound hand raisers were the highest correlation to 30% or more growth rates" Ray Rike and Dave Kellogg on The Transaction .
Track Pipeline by Opportunity Count and Dollar Value
"Here is how I measure pipeline, I like to look at count (number of opportunities generated) and pipeline dollars generated. You have to look at both" Dave Kellogg with Ray Rike on The Transaction
Existing Customers Are the Real Growth Engine
"Don't wait until it's too late" / "Build it before you need it" - Alex Raymond on The Transaction . Alex has been focused on what he calls the growth department for years. Everyone knows you need it, but what...