Marketing Inflation Is Real: Insights From Omar Akhtar
Marketing inflation is real. Great clip via Omar Akhtar on... The Transaction
Own Your Goals, Master Basics Before Experimenting
Dear marketers: "We own goal ourselves all the time" "Nail table stakes first, then experiment" Matt Amundson on... The Transaction .
Successful Firms Balance Brand and Demand Spending Equally
"Companies that were successful were spending equally amounts on brand versus demand". Omar Akhtar on The Transaction . PS get ready bc another guest who captures GTM data found roughly the same thing.
Target the Right Accounts: 65% of Success
"The 'who' is everything. 65% of your success comes from targeting the right accounts" Kathy Macchi on The Transaction .
Inbound Leads Over 40% Drive 30% Growth
"Companies that have 40% or more of qualified pipeline coming from inbound hand raisers were the highest correlation to 30% or more growth rates" Ray Rike and Dave Kellogg on The Transaction .
Track Pipeline by Opportunity Count and Dollar Value
"Here is how I measure pipeline, I like to look at count (number of opportunities generated) and pipeline dollars generated. You have to look at both" Dave Kellogg with Ray Rike on The Transaction
Existing Customers Are the Real Growth Engine
"Don't wait until it's too late" / "Build it before you need it" - Alex Raymond on The Transaction . Alex has been focused on what he calls the growth department for years. Everyone knows you need it, but what...
Kristina McMillan Leads GTM AI Research, Delivers Impact
This is Kristina McMillan . I worked with her at SalesRamp with Stuart Silverman where she started as an intern, TOPO where she ran the business for me and Scott Albro , and now at Scale Venture Partners . When...
Peter Giordano: Startup GTM Bulldog Shines at AI Summit
This is Peter Giordano . You see that big smile? This guy loves working with startups on the hardest parts of GTM strategy - overall GTM, messaging, positioning, product, pricing. He is an absolute bulldog. There is only 200% for...
Tyler Harnish Drives Bold GTM Strategies for Founders
This is Tyler Harnish at the Scale Venture Partners GTM AI Summit. He has been an EIR for us for over a year now. He works with Founders and CROs on their GTM and sales strategy. He thinks really big...
From Quantity to Quality: GTM AI’s Next Phase
My article on Topline on GTM AI. Phase I has been about quantity. Phase II is about doing better. https://lnkd.in/g5XZPD2a
Welcoming Top GTM Advisor Robert Koehler to Our Team
This is Robert Koehler . We brought him on as a GTM Advisor for He was also a TOPO consultant. He is one of the best sales advisors on the market. This pic from Zach Dobson from the GTM AI...
Small Face‑to‑Face Events Drive Top Marketing Engagement
Saturday photo drop from Scale Venture Partners GTM AI Summit. A lot of marketers are saying that smaller f2f events are one of their top channels. Love that. Tip of the day: you know held a great event when people...
Future Marketing Orgs: 81% Already Using AI
A webinar. With amazing people Sydney Sloan Kathy Macchi Amazing topic: the marketing org of the future. Preview data point from the Scale Venture Partners State of GTM AI: 81% of marketers are using AI regularly. Link in the comments
Managing Cloud Employees Requires Strategic Hiring and Training
1. The entire Gabe Larsen episode on The Transaction was epic 2. Are you tracking your ECE? (employee to cloud employee ratio) 3. The change management required for supporting cloud employee is not trivial. You have to decide what they...
AI Is Reshaping GTM Team Structures
Breaking my own rules and leading with a plug, James Kaikis is my guy and he has launched GTMshift . As part of his launch, he has produced some incredible video content. James knows the GTM is in the middle...