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Craig Rosenberg

Craig Rosenberg

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VP analyst at Gartner for sales and marketing

Recent Posts

Peter Giordano: Startup GTM Bulldog Shines at AI Summit
Social•Dec 4, 2025

Peter Giordano: Startup GTM Bulldog Shines at AI Summit

This is Peter Giordano . You see that big smile? This guy loves working with startups on the hardest parts of GTM strategy - overall GTM, messaging, positioning, product, pricing. He is an absolute bulldog. There is only 200% for him. Here he is speaking at the Scale Venture Partners GTM AI Summit. There are a bunch of pics of him, but I thought this one nailed it. And of course is a great shot bc our photographer Zach Dobson just killed it for us.

By Craig Rosenberg
Tyler Harnish Drives Bold GTM Strategies for Founders
Social•Nov 28, 2025

Tyler Harnish Drives Bold GTM Strategies for Founders

This is Tyler Harnish at the Scale Venture Partners GTM AI Summit. He has been an EIR for us for over a year now. He works with Founders and CROs on their GTM and sales strategy. He thinks really big...

By Craig Rosenberg
From Quantity to Quality: GTM AI’s Next Phase
Social•Nov 25, 2025

From Quantity to Quality: GTM AI’s Next Phase

My article on Topline on GTM AI. Phase I has been about quantity. Phase II is about doing better. https://lnkd.in/g5XZPD2a

By Craig Rosenberg
Welcoming Top GTM Advisor Robert Koehler to Our Team
Social•Nov 21, 2025

Welcoming Top GTM Advisor Robert Koehler to Our Team

This is Robert Koehler. We brought him on as a GTM Advisor for He was also a TOPO consultant. He is one of the best sales advisors on the market. This pic from Zach Dobson from the GTM AI Summit dinner...

By Craig Rosenberg
Small Face‑to‑Face Events Drive Top Marketing Engagement
Social•Nov 15, 2025

Small Face‑to‑Face Events Drive Top Marketing Engagement

Saturday photo drop from Scale Venture Partners GTM AI Summit. A lot of marketers are saying that smaller f2f events are one of their top channels. Love that. Tip of the day: you know held a great event when people...

By Craig Rosenberg
Future Marketing Orgs: 81% Already Using AI
Social•Nov 12, 2025

Future Marketing Orgs: 81% Already Using AI

A webinar. With amazing people Sydney Sloan Kathy Macchi Amazing topic: the marketing org of the future. Preview data point from the Scale Venture Partners State of GTM AI: 81% of marketers are using AI regularly. Link in the comments

By Craig Rosenberg
Managing Cloud Employees Requires Strategic Hiring and Training
Social•Nov 10, 2025

Managing Cloud Employees Requires Strategic Hiring and Training

1. The entire Gabe Larsen episode on The Transaction was epic 2. Are you tracking your ECE? (employee to cloud employee ratio) 3. The change management required for supporting cloud employee is not trivial. You have to decide what they should...

By Craig Rosenberg
AI Is Reshaping GTM Team Structures
Social•Oct 21, 2025

AI Is Reshaping GTM Team Structures

Breaking my own rules and leading with a plug, James Kaikis is my guy and he has launched GTMshift. As part of his launch, he has produced some incredible video content. James knows the GTM is in the middle of...

By Craig Rosenberg

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