Google’s Ranking Secrets: AI Shift, CTR Risks, Three‑Layer Evaluation
The State of SEO in 2026 Great conversation with the folks at @Adsy_Com - covered nearly every major SEO topic of the year: - Why Google doesn't know who should rank number one until you tell them - How AI overviews moved discovery + consideration away from your website - How optimizing for CTR can actually hurt you - A three-layer framework Google uses to evaluate every page - What Google's site quality patent reveals about branded search More: https://t.co/zvLOnxdrcR
Aggregated Tracker Simplifies Inconsistent Google Algorithm Data
Google Algo trackers are great, but wildly inconsistent with one another So callout to @rustybrick for making a tool that aggregates Google Algorithm volatility trackers 1st image = all, 2nd = aggregate Makes more sense of the data while respecting the trackers https://t.co/KKuIDUQ8lM
Keep FAQs: They Still Boost SEO Without Rich Results
You may have heard by now that Google is dropping support for all FAQ rich results So, should you remove all FAQs from your content? No. No. And probably not. Google previously stopped showing FAQs for the vast majority of publishers in August...
22 Proven Ranking Factors for AI Citations Revealed
New: AI Citation Ranking Factors Everyone talks about AI Citations as a way to boost visibility + traffic, but what works? To find out, I gathered every study/experiment from the past 2 years, and scored the biggest wins 22 Ranking Factors associated with...
Traffic Dips Often Reflect Data Errors, Not SEO Issues
When you see a chart like this, do you think: A. Bad SEO B. Google changed its mind C. Third-party traffic charts aren't accurate https://t.co/PeFhtAiN4a
Google Will Consume All Content for AI Overviews
Google E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness Used in a sentence: "Google is going to eeat 100% of your content to feed to AI Overviews"
Publish Unique, Non‑commodity Content to Survive Google Zero
What kind of websites will survive "Google Zero" as AI answers dominate? Because many will thrive Google says you need "Non-commodity Content" So what kind of content should publishers focus on? https://t.co/rS64kOaEnE
Key SEO Takeaways From Google's Liz Reid Interview
I listened to the latest interview of Google's Liz Reid so you don't have to. Here's everything useful for SEO that I learned over an hour: . . . Thank you. Follow for more updates like these
Google Prioritizes Non‑Commodity Content Over Commodity
Very informative slide via Google's Danny Sullivan explaining the difference between "Commodity" vs "Non-Commodity" content Google prefers the later IMO, lots of evidence this is spot-on, not where Google is going in the future, but where it already is now via @ChouinardJC https://t.co/PcVtb2N7MV
17 Content Types That Thrive in Google’s Zero‑Click Era
New: 17 Content Types to Survive Google’s Zero-Click Future Google Zero is coming for many sites, but Google still sends billions of visits per day to the web What kind of content survives? Not generic blog posts. AI killed that strategy (1/2)...
Winning Google Traffic: Product, Tasks, Assets, Focus, Brand
5 Characteristics of websites winning Google traffic, compared to losers (+ Spearman correlation): 1. Offers a Product or Service - 0.391 2. Allows Task Completion - 0.381 3. Proprietary Assets - 0.357 4. Tight Topical Focus - 0.250 5. Strong Brand - 0.206 (1/2) https://t.co/ssmNQb3fY4
Google AI Mode Traps Users Inside Its Walled Garden
Ugh. Google's new AI Mode no longer sends users directly to other sites when they click a link. Instead AI Mode *stays open* while it opens the website in an adjacent window. The user may see your site, but they...
Get Ready for AI Shopping and SEO Evolution
How to Prepare for AI Shopping & the Future of E-commerce SEO with Tim Resnik Post: https://t.co/yXnT36Bq2w https://t.co/UjNxYRqOrx
Prepare Your Store for AI-Driven Shopping and SEO
New: How to Prepare for AI Shopping & the Future of E-commerce SEO Google, OpenAI, Amazon, and seemingly every platform are introducing new protocols + data feed attributes for folks who sell things online But what should folks in e-commerce do now?...
Google Rankings Use Chrome Visit Data, Not Just Links
Do you ever notice your rankings go up after a surge of unrelated traffic? Many reasons why this could happen, but in the Google antitrust trial, they found Popularity is based on both links + "Chrome visit data" Importantly, this data is...