Cyrus Shepard

Cyrus Shepard

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Founder, Zyppy; SEO growth, ranking systems, and AI search impacts.

Join Our Marketing, AI, SEO AMA with Sterling Sky
SocialApr 8, 2026

Join Our Marketing, AI, SEO AMA with Sterling Sky

AMA happening now over on the r/localsearch Reddit page with @SterlingSkyInc April 8 at 1pm - 3pm ET Let's talk about all things Marketing / AI / SEO https://t.co/ej0AZFDNse

By Cyrus Shepard
Google's Neglect Hits Smallest Publishers Hardest
SocialApr 7, 2026

Google's Neglect Hits Smallest Publishers Hardest

Ouch. Google really needs to do a better job of promoting small publishers Chartbeat data shows the smallest publishers (1,000–10,000 daily page views) saw the biggest declines over the past 2 years Small publishers are the backbone of the web. We don't...

By Cyrus Shepard
Brand Loyalty Can Force Google to Rank You
SocialApr 6, 2026

Brand Loyalty Can Force Google to Rank You

This site does almost zero SEO. You know what it has? • 20% of traffic is branded/navigational (people looking for this site) • It sells its own popular products • Loyal fan base If you can force Google to rank you because...

By Cyrus Shepard
Discover Your Brand's Current Rank in Google's AI
SocialApr 1, 2026

Discover Your Brand's Current Rank in Google's AI

You gotta try this out: Check how your brand ALREADY ranks in Google's AI memory Nice work @dejanseo 👏 https://t.co/5NPluH3Fw9

By Cyrus Shepard
Google Click Signals Reveal Ranking and AI Answer Factors
SocialMar 25, 2026

Google Click Signals Reveal Ranking and AI Answer Factors

Let's talk about Google Click Signals... ...and how they drive website visibility for both Google rankings and AI answers The Google API leak exposed many of the exact click signals Google measures, with names like badClicks, goodClicks, and lastLongestClicks https://t.co/49XHqsS8Qi

By Cyrus Shepard
AI SEO Playbook Reveals Google Click Signal Strategies
SocialMar 25, 2026

AI SEO Playbook Reveals Google Click Signal Strategies

New: "The AI SEO Playbook for Google Click Signals" Feel free to subscribe 🙏 https://t.co/vTCh7CuabN https://t.co/AzgEUUifMe

By Cyrus Shepard
AI‑generated Site with Every Sentence to Dominate Google
SocialMar 21, 2026

AI‑generated Site with Every Sentence to Dominate Google

Using AI to create a website that contains every possible sentence in the world so I can rank in Google for everything 🤯📈

By Cyrus Shepard
Google's Changes Signal Shift From Search to Platform
SocialMar 19, 2026

Google's Changes Signal Shift From Search to Platform

Google removing call buttons Google hiding links to websites It's almost like Google isn't a search engine anymore

By Cyrus Shepard
Major Rewrites Dramatically Boost Article Performance over Minor Updates
SocialMar 16, 2026

Major Rewrites Dramatically Boost Article Performance over Minor Updates

Study of 15K URLs shows that articles receiving Major Rewrites (30-100% of content) vastly outperform minor/moderate updates Even minor content updates helped, but content with no update performed the worst (1/2) https://t.co/7wvfeBz8Lk

By Cyrus Shepard
Delete AI-Generated Content for $79, Revive Your Site
SocialMar 13, 2026

Delete AI-Generated Content for $79, Revive Your Site

New SEO Service: For $79, I will personally delete all the scaled AI content from your cold, dead website

By Cyrus Shepard
AI Agents Replace SEO Agency I Never Had
SocialMar 12, 2026

AI Agents Replace SEO Agency I Never Had

I replaced my entire SEO agency with 8 AI Agents Here's how: I never had an SEO agency

By Cyrus Shepard
Google’s AI Ranking Prioritizes Expertise over Generic Content
SocialMar 9, 2026

Google’s AI Ranking Prioritizes Expertise over Generic Content

Liz Reid on how Google designs ranking algorithms in the age of AI content Wired ⚡️: Personal Perspectives, Expertise, Effort Tired 😴: Content that says what everyone else knows https://t.co/JFS1su3Sha

By Cyrus Shepard