Dave Gerhardt

Rippling Shows How B2B Brands Blend Big and Scrappy Marketing

How to build a B2B brand that stands out: Rippling edition. You are always asking for examples of B2B brands that are doing great marketing. You're tired of hearing about how Liquid Death and Apple and Nike are THE GOLD STANDARDS of marketing - but can't figure out how to replicate their work. Folks, go and study Rippling. They are doing this right now in front of our eyes. Great marketing that you can actually see out in the wild. I asked Ryan Narod (VP Marketing) to come on my podcast and he was kind enough to share some of their best examples; he took me through creative, videos, ads, their Super Bowl commercial, and into their social media strategy. There's examples of spending lots of money (Super Bowl ad) and examples of doing scrappy marketing too - like the social media team on the streets of NYC eating hot dogs to promote a webinar. Episode 330 is out now everywhere you like to get podcasts (The Dave Gerhardt Show is on YouTube, Spotify, Apple, etc.) We talk about how Rippling shifted from being great at growth marketing to building a brand people actually recognize, how they inject more personality and humanity into everything they ship, and how they measure brand marketing without losing pipeline accountability. Here's the full video: https://lnkd.in/ekA_-Mzw