LinkedIn VP Reveals Winning B2B Ad Strategies
LinkedIn is the number one channel for B2B marketers (for content, social, ads, you know we love it here) so I had LinkedIn VP Marketing Davang Shah on the podcast this week to go right to the source about what's working, what's not, and trends across the platform. We covered: - What actually works with LinkedIn ads right now - Brand vs performance marketing strategies and how they differ - How to think about measurement beyond last-click attribution on ads - Why 95% of your buyers aren't in market at any given time and what to do about it Davang also shares the data behind thought leader ads, what most marketers get wrong about the buyer journey, and how he's leading his own team through the AI shift at LinkedIn. Listen here: https://lnkd.in/erc8w2vM PS. Did you know the average B2B deal takes 211 days and involves 22 people?
CMO Signs up with Personal Gmail—Lead Qualification Dilemma
CMO at a $1B+ company signed up for our thing last night, but used his Gmail. Should we count it as a lead or not?
Turn Every Call Into Instant Copywriting Gold
Every team call and customer meeting is now a copywriting gold mine. Let's riff on the topic right now. On the call. Take the transcript later. Work with Claude. Create briefs for events, webinars, emails, landing pages. If you can talk it...
Rippling Shows How B2B Brands Blend Big and Scrappy Marketing
How to build a B2B brand that stands out: Rippling edition. You are always asking for examples of B2B brands that are doing great marketing. You're tired of hearing about how Liquid Death and Apple and Nike are THE GOLD...
Final Seats Open: Join 100 Top Marketing Leaders
Last call: we're at 90% capacity for our Marketing Leadership Retreat next month. Still time to grab tickets if you're interested: March 18-20 in Scottsdale, AZ with 100 CMOs and VPs who understand your world, with plenty of time to...
People, Not Knowledge: Why B2B Execs Need Real Community
I thought we were in the "knowledge" business but I'm learning we're in the "people" business. The number one value prop of joining a professional community like Exit Five is connecting with people in your industry. To have a sounding...
AI Redefines SEO: CMOs Must Revamp Playbooks
[This week] I'm hosting a conversation on AI and SEO with three marketing leaders that have actual receipts from the past year. Details below. Each month we host Exit Five Live sessions (don't you dare call it a webinar) open...
Great Marketers Thrive on Diverse, Limited Resources
Great marketers know how to take inspiration from everywhere. They are curious. Creative. Scrappy. They don't need "B2B marketing examples" to understand what might work in a B2B context. I think one of the best parts of the job is...
Find Support at Exit Five During Slow January
5 days into January. CEO already on you about why January is pacing slow… Good time to join a community like Exit Five. Place to vent, get feedback, share with your peers. Details here: https://www.exitfive.com/
CMOs Must Be Storytellers, Not Just Data Crunchers
Let's make the CMO be the CMO again. Your CMO should be the best storyteller at your company. Full stop. That's my bias, but I'm sticking with it. The CMO is not the CFO (crazy, right?) The CMO should be...
Founder Mode: CEO Change, Timeless Marketing, Personal Updates
Why did we make a CEO change at Exit Five? What does that mean about my role in the company? Why am I wearing sunglasses? Do I think I am cool? Am I on drugs? I sat down in my...
Timeless Marketing Lessons and 2026 Plans Unveiled
5 timeless marketing lessons + recapping last month at Exit Five, naming a CEO, plans for 2026 and more - good to be back podcasting https://t.co/fvEdzYz62p
Stop Treating Customers Like Morons: Real Attribution Insights
Why are you asking about marketing attribution? To measure marketing's impact? Is it about getting credit? Is it about proving what was sales sourced vs. marketing sourced? Is it to make a point to the CFO? Pranav Piyush was VP...
Curiosity Fuels Top B2B Marketers – Free Leadership Toolkit
How to level up as a B2B Marketing Leader (something we created) I've spent the last 10 years around a group of incredible marketers; in my career as VP of Marketing and then CMO, through hosting my podcast, and now...
Comparing Recent Usage of ChatGPT, Gemini, Claude, Perplexity
Can you tell me how you're using ChatGPT vs. Gemini vs. Claude vs. Perplexity over the last 30-60 days? Has anything changed, are you using more than one of these tools, just going deep with one, different use case/reason for one...
Seeking Early‑Stage PM for Stealth AI MarTech Startup
Any talented Product Managers with experience in MarTech/SalesTech want to work together? I'm building a new product (currently in stealth mode) and looking to make our first hire on the product side after the holidays. This person: • Loves the...
Unused $19 SaaS Subscriptions Drain Global Economy
How much of the global economy is powered by $19/month SaaS tool subscriptions that never get used, never get cancelled
Great Headlines Emerge From Riffing Through Bad Ideas
How many bad ideas are you willing to put up with? The first headline you write can't possibly be the one. Or subject line. Or webinar topic. Whatever the "thing" is, usually you need to push through a stream of...
Masterclass: Storytelling & Conflict Drive AI Category Creation
I didn't want my team to publish this talk. It was too good. Should have only been for the memory of the people that went to Drive this year. But I'm also a marketer and understand the power of social...
Align Product and Marketing for Continuous Growth Momentum
The CEO should put the Product team and Marketing team together. In lock step. To drive momentum and success for the company. I see so much about Sales and Marketing. Not enough about Product and Marketing. There should be a...
Longevity and Product-Launch Cadence Drive B2B Marketing Success
My former arch rival is my guest this week. Dun dun dunnnnnnnn. No just kidding. Trying to get a thirsty hook. That was 7-8 years ago and so much has happened since then. One of the best parts about running...
AI Empowers B2B Buyers, Redefining Marketing's Funnel Role
AI is changing the balance of power in B2B. “Get on the phone with us and we’ll tell you pricing.” No more. “Get on the phone and we’ll show you our product.” No more. Today’s buyers now self-educate, run deep...
Free AI SEO Course Helps Marketers Stay Ahead
Read this if you need to learn about AI and SEO: What's amazing about our view from the balcony with Exit Five is that we see hundreds (maybe thousands) of questions from marketers every year, so I feel like we...
AI Hype on LinkedIn vs Marketers' Reality
LinkedIn vs Reality - when it comes to how we are using AI….. I think on LinkedIn you open up the feed and every day you see new use cases and examples of how people are supposedly using AI. But...