Founder Mode: CEO Change, Timeless Marketing, Personal Updates
Why did we make a CEO change at Exit Five? What does that mean about my role in the company? Why am I wearing sunglasses? Do I think I am cool? Am I on drugs? I sat down in my little home office this week to record an episode: • Recapping a busy month at Exit Five (naming a CEO, off-site in Arizona, plans for 2026) • Sharing five TIMELESS marketing lessons that you must master; and none of them have anything to do with AI • Updates from my hip surgery (thanks for all the messages asking me how old I am) • Books I read in November (some business, some fiction) • Banter, fun, all that - and I think I am going to make the glasses a regular thing now that I am 100% in Founder Mode / Creator Mode Full episode is here on my YouTube channel: https://lnkd.in/eMJkpnUp
Timeless Marketing Lessons and 2026 Plans Unveiled
5 timeless marketing lessons + recapping last month at Exit Five, naming a CEO, plans for 2026 and more - good to be back podcasting https://t.co/fvEdzYz62p
Stop Treating Customers Like Morons: Real Attribution Insights
Why are you asking about marketing attribution? To measure marketing's impact? Is it about getting credit? Is it about proving what was sales sourced vs. marketing sourced? Is it to make a point to the CFO? Pranav Piyush was VP...
Curiosity Fuels Top B2B Marketers – Free Leadership Toolkit
How to level up as a B2B Marketing Leader (something we created) I've spent the last 10 years around a group of incredible marketers; in my career as VP of Marketing and then CMO, through hosting my podcast, and now...
Comparing Recent Usage of ChatGPT, Gemini, Claude, Perplexity
Can you tell me how you're using ChatGPT vs. Gemini vs. Claude vs. Perplexity over the last 30-60 days? Has anything changed, are you using more than one of these tools, just going deep with one, different use case/reason for one...
Seeking Early‑Stage PM for Stealth AI MarTech Startup
Any talented Product Managers with experience in MarTech/SalesTech want to work together? I'm building a new product (currently in stealth mode) and looking to make our first hire on the product side after the holidays. This person: • Loves the...
Unused $19 SaaS Subscriptions Drain Global Economy
How much of the global economy is powered by $19/month SaaS tool subscriptions that never get used, never get cancelled
Great Headlines Emerge From Riffing Through Bad Ideas
How many bad ideas are you willing to put up with? The first headline you write can't possibly be the one. Or subject line. Or webinar topic. Whatever the "thing" is, usually you need to push through a stream of...
Masterclass: Storytelling & Conflict Drive AI Category Creation
I didn't want my team to publish this talk. It was too good. Should have only been for the memory of the people that went to Drive this year. But I'm also a marketer and understand the power of social...
Align Product and Marketing for Continuous Growth Momentum
The CEO should put the Product team and Marketing team together. In lock step. To drive momentum and success for the company. I see so much about Sales and Marketing. Not enough about Product and Marketing. There should be a...
Longevity and Product-Launch Cadence Drive B2B Marketing Success
My former arch rival is my guest this week. Dun dun dunnnnnnnn. No just kidding. Trying to get a thirsty hook. That was 7-8 years ago and so much has happened since then. One of the best parts about running...
AI Empowers B2B Buyers, Redefining Marketing's Funnel Role
AI is changing the balance of power in B2B. “Get on the phone with us and we’ll tell you pricing.” No more. “Get on the phone and we’ll show you our product.” No more. Today’s buyers now self-educate, run deep...
Free AI SEO Course Helps Marketers Stay Ahead
Read this if you need to learn about AI and SEO: What's amazing about our view from the balcony with Exit Five is that we see hundreds (maybe thousands) of questions from marketers every year, so I feel like we...
AI Hype on LinkedIn vs Marketers' Reality
LinkedIn vs Reality - when it comes to how we are using AI….. I think on LinkedIn you open up the feed and every day you see new use cases and examples of how people are supposedly using AI. But...