Recent Posts
Social•Dec 12, 2025
CMOs Must Be Storytellers, Not Just Data Crunchers
Let's make the CMO be the CMO again. Your CMO should be the best storyteller at your company. Full stop. That's my bias, but I'm sticking with it. The CMO is not the CFO (crazy, right?) The CMO should be company's best storyteller. Is the other stuff important? Of course it is. You need metrics. You need reporting. You need data. You need so many things. But if you don't nail the story to your market, a clear POV, and true differentiation -- none of the other stuff will matter. And if the CMO can't get the company (internal team) excited and rallied around the company mission, how will you ever be able to get strangers (customers) onboard? The most valuable asset in any company is its story. And the CMO must be the chief custodian of that story. Not a bean counter. Not a data wrangler. A storyteller. (my opinion) A CMO who cannot craft a compelling story - who cannot articulate a clear point of view or highlight what truly sets the company apart - will find that all the data in the world won’t move the needle. PS. This is more important now than ever. In a world of AI slop and sameness and customers who don’t actually believe your claims in marketing - you need a strong POV and great storytelling. Led by a human.
By Dave Gerhardt
Social•Dec 11, 2025
Founder Mode: CEO Change, Timeless Marketing, Personal Updates
Why did we make a CEO change at Exit Five? What does that mean about my role in the company? Why am I wearing sunglasses? Do I think I am cool? Am I on drugs? I sat down in my...
By Dave Gerhardt
Social•Dec 11, 2025
Timeless Marketing Lessons and 2026 Plans Unveiled
5 timeless marketing lessons + recapping last month at Exit Five, naming a CEO, plans for 2026 and more - good to be back podcasting https://t.co/fvEdzYz62p
By Dave Gerhardt
Social•Dec 8, 2025
Stop Treating Customers Like Morons: Real Attribution Insights
Why are you asking about marketing attribution? To measure marketing's impact? Is it about getting credit? Is it about proving what was sales sourced vs. marketing sourced? Is it to make a point to the CFO? Pranav Piyush was VP...
By Dave Gerhardt
Social•Dec 6, 2025
Curiosity Fuels Top B2B Marketers – Free Leadership Toolkit
How to level up as a B2B Marketing Leader (something we created) I've spent the last 10 years around a group of incredible marketers; in my career as VP of Marketing and then CMO, through hosting my podcast, and now...
By Dave Gerhardt
Social•Dec 1, 2025
Comparing Recent Usage of ChatGPT, Gemini, Claude, Perplexity
Can you tell me how you're using ChatGPT vs. Gemini vs. Claude vs. Perplexity over the last 30-60 days? Has anything changed, are you using more than one of these tools, just going deep with one, different use case/reason for one...
By Dave Gerhardt
Social•Nov 25, 2025
Seeking Early‑Stage PM for Stealth AI MarTech Startup
Any talented Product Managers with experience in MarTech/SalesTech want to work together? I'm building a new product (currently in stealth mode) and looking to make our first hire on the product side after the holidays. This person: • Loves the...
By Dave Gerhardt
Social•Nov 25, 2025
Unused $19 SaaS Subscriptions Drain Global Economy
How much of the global economy is powered by $19/month SaaS tool subscriptions that never get used, never get cancelled
By Dave Gerhardt
Social•Nov 23, 2025
Great Headlines Emerge From Riffing Through Bad Ideas
How many bad ideas are you willing to put up with? The first headline you write can't possibly be the one. Or subject line. Or webinar topic. Whatever the "thing" is, usually you need to push through a stream of bad ideas to get...
By Dave Gerhardt
Social•Nov 14, 2025
Masterclass: Storytelling & Conflict Drive AI Category Creation
I didn't want my team to publish this talk. It was too good. Should have only been for the memory of the people that went to Drive this year. But I'm also a marketer and understand the power of social media...
By Dave Gerhardt