Impactful Community Over Numbers: 12M Marketers, $5M Revenue
4 years working on Exit Five (the worst feature on LinkedIn is how anyone can spam DM me congrats on your work anniversary so I’ll see you next year) We will reach 12M marketers through our content this year. Two big events with NPS scores above 80. An amazing team of 7 teammates that I wish I saw more. Thousands of members and people in our community (I consider anyone on the newsletter, listening to the podcast, or in the community part of the “community”) We will reach $5M revenue this year which is awesome. But the impact we are making and the connections we are helping to make happen — that’s the whole thing right there. That’s what has made this super fun and more rewarding than I ever expected. I could make a list right not of dozens of people with stories of promotions, raises, leaving a shit job, bad boss, making new friends, hanging out outside of work. It’s about more than B2B marketing. But that’s where it starts. Come to learn more about the job, the craft of marketing - and stay because you made some worthwhile connections :) Thanks for all of the support. Unless you’re one of the people that DM-d me about the work anniversary.
Kids Discovering Books: A Priceless, Timeless Gift
Watching my kids become readers (especially in this day and age) has been one of the greatest gifts EVER. They can just sit for hours lost in a book. The best.
Embracing AI Replacement to Free Up My Time
Fuck it I’m ready. Replace me with AI. I have lots of things I could be doing.
Ramp Leverages AI and Incrementality to Rethink Marketing Attribution
How Ramp is building an AI-pilled marketing team A few months ago I met Drew Pinta (he supports marketing in a growth/data science at Ramp) on one of our webinars and thought he came across as an impressive guy. Useful...
Exit Five Hires AI‑savvy Marketers for Growth & Content
Wanted: two AI-pilled marketers for @exitfivemedia. Timing: ASAP. We just opened two new jobs at Exit Five this morning: • Growth Marketer (this is ads, discovery, conversion, and a big focus on growing our email list) https://t.co/DnQOorUR3F • Content Engineer (manages our podcast/newsletters/webinars,...
LinkedIn VP Reveals Winning B2B Ad Strategies
LinkedIn is the number one channel for B2B marketers (for content, social, ads, you know we love it here) so I had LinkedIn VP Marketing Davang Shah on the podcast this week to go right to the source about what's...
CMO Signs up with Personal Gmail—Lead Qualification Dilemma
CMO at a $1B+ company signed up for our thing last night, but used his Gmail. Should we count it as a lead or not?
Turn Every Call Into Instant Copywriting Gold
Every team call and customer meeting is now a copywriting gold mine. Let's riff on the topic right now. On the call. Take the transcript later. Work with Claude. Create briefs for events, webinars, emails, landing pages. If you can talk it...
Rippling Shows How B2B Brands Blend Big and Scrappy Marketing
How to build a B2B brand that stands out: Rippling edition. You are always asking for examples of B2B brands that are doing great marketing. You're tired of hearing about how Liquid Death and Apple and Nike are THE GOLD...
Final Seats Open: Join 100 Top Marketing Leaders
Last call: we're at 90% capacity for our Marketing Leadership Retreat next month. Still time to grab tickets if you're interested: March 18-20 in Scottsdale, AZ with 100 CMOs and VPs who understand your world, with plenty of time to...
People, Not Knowledge: Why B2B Execs Need Real Community
I thought we were in the "knowledge" business but I'm learning we're in the "people" business. The number one value prop of joining a professional community like Exit Five is connecting with people in your industry. To have a sounding...
AI Redefines SEO: CMOs Must Revamp Playbooks
[This week] I'm hosting a conversation on AI and SEO with three marketing leaders that have actual receipts from the past year. Details below. Each month we host Exit Five Live sessions (don't you dare call it a webinar) open...
Great Marketers Thrive on Diverse, Limited Resources
Great marketers know how to take inspiration from everywhere. They are curious. Creative. Scrappy. They don't need "B2B marketing examples" to understand what might work in a B2B context. I think one of the best parts of the job is...
Find Support at Exit Five During Slow January
5 days into January. CEO already on you about why January is pacing slow… Good time to join a community like Exit Five. Place to vent, get feedback, share with your peers. Details here: https://www.exitfive.com/
CMOs Must Be Storytellers, Not Just Data Crunchers
Let's make the CMO be the CMO again. Your CMO should be the best storyteller at your company. Full stop. That's my bias, but I'm sticking with it. The CMO is not the CFO (crazy, right?) The CMO should be...