Meta Drains Brand Budget Early with Terrible ROI
Love waking up to Meta spending 60% of a brands daily budget before 7am PT. Love that it spent almost 20% from midnight to 1am. Love that the CPA was 5x our goal and time on site metrics were basically non existent. Love Meta. https://t.co/vyIgklKKSs
Manus Slack Bot Cuts Tokens While Staying Efficient
I use Manus in Slack now for pretty much everything. The slack bot for Manus is using WAY less tokens and just as efficient.
Ad Spend Volatile: Saturday Low, Today Under‑Paced
Pretty volatile weekend in ads land across my book of business. Seems like Saturday paced way lower than usual for a Saturday and today is under-pacing too.
AI Overload Sparks Desire for Authentic Content
AI content slop on all Meta products AI slop on all X replies AI recap articles on sports recaps AI is single handily making me crave real stuff more and more.
Rebuild Your Campaigns for Immediate Performance Boost
So spend yesterday rebuilding a lot of our campaigns and oddly today is popping. Some of the best numbers since last week. If you're still seeing bad performance today as you have all week I suggest trying this in your campaigns.
Meta's Carousel Ads Are Surprisingly Rare in Feeds
In Meta's UI every ad is shown in a carousel. I rarely, if ever see carousel ads in my feeds. I have multiple Meta accounts with different preferences so you'd think I'd get them at some point. But it's so...
Meta Last-Click CVR Drops 50%, Hurting Sales
Meta last click CVR is now down 50% from Sunday for one brand that's the most impacted by this in my portfolio. Whatever is going on it's multiple things and it's not only impacting reporting, it's impacting hard sales.
Meta Events Manager Faces Random Purchase Outages, Performance Plummets
We are seeing purchase outages left and right on Meta events manager with some of the worst performance in the last 3 days. There doesn't seem to be any rhyme or reason here.
Ego‑Free Conference Sparks Real Connections and Honest Collaboration
Last week was such a blast. Spent all week hanging out in ASSSPENNN (cue Dumb and Dumber) talking shop with some incredible people. @Bbruhis created such a unique event. I mean where else could you be talking about agentic AI...
Aspen Sells 1,155‑sq‑ft Home for $6.5 Million
This house that currently just sold that’s 1,155 sq ft on 0.07 acres of land costs…. $6,495,000. And that’s the extent of Aspen. https://t.co/quXUR0uIr5
First Meeting Leads to Last‑Touch Attribution on Acquisition
I met Chad two days ago for the first time and Gruns got acquired. From a last touch perspective I have to be attributed as part of this sale.
Meta's Internal Metrics Wildly Overstate Actual View Counts
Meta's in platform numbers are super off. If you're relying on in platform buckle up. View is over-reporting a lot. Fun times.
Meta’s Attribution Loss Hovers at 10% Despite New Multipliers
Generally seeing the “attribution loss” from click to engaged view be about 10% across most clients within Meta. Developing new multipliers for each client still operating on 7DC, however a lot already shifted to IA attribution so those were not impacted. I...
Meta Ads Hit Record Low Performance, No Outage
I'm not one to talk ad performance on Meta but yesterday may have been the worst performance day I've seen on Meta in a long time that wasn't involving an outage. Confirmed now with multiple others.
Delivery Status Stuck on “Preparing” Despite Successful Spend
In multiple accounts we're having the delivery status show preparing or in review but they are spending just fine. Anyone else seeing this? https://t.co/rDihGnGjDd