Shopify Outage Hits All Its Sites, Others Remain Unaffected
The @Shopify outage yesterday seemed to really impact performance across all Shopify sites. Non Shopify sites didn't see any impact. Has Shopify made a statement?
Boost Meta Reach by Optimizing Ads for Daily Unique Impressions
Take your top best performing ads. Launch a sales campaign, but instead of optimizing for purchases, optimize for daily unique reach. Launch that campaign at like 5% of total spend. To me this has been the biggest contributor overall to...
Trim Audience Network, Consolidate Campaigns, Boost Meta ROI
What is working for me on Meta right now: 1. Cutting audience network entirely has resulted in a substantial increase across the board. I laid out when I do this vs leaving on in a tweet last week. Hat tip @rokhladnik...
2025‑2026: DTC Advertising Enters the AI Guinea‑Pig Era
I'm presently sitting in a cafe in my wife's hometown of Jeonju, South Korea drinking a latte and doing a bit of a gut check on Meta / Media Buying and the state of DTC in May of 2026. Right...
Meta Ad Quality Plummets; Cutting Spend Is only Fix
Since May 8th almost every ad account I have viz into took a noticeable turn for the worse on Meta. The quality click % took the biggest hit and Meta started shifting into cheaper more "new" audiences. So far nothing...
Meta Sees Sharp Drop in Instagram Feed and Stories Traffic
Meta's performance this month has been incredibly odd. We're seeing a LOT of really poor traffic coming from IG. This is both Feed and Stories.
Predicting Meta's Friday Performance for U.S. Investors
The perks of being in the future is I can safely predict how Meta performance will be for Americans here on Friday.
Asian Convenience Stores Wow with Ready‑to‑eat Meat
My fav thing about Asian countries is just the food at c-stores. Like the wall of ready to eat meat products for on the go carnivores. https://t.co/9LW86H4ZB1
Instagram Stories Saturated with Excessive Ads
The ad load on Instagram stories lately has been overwhelming in my personal experience. Ad, Ad, random post, Ad, post, Ad, Ad It’s been this way for a few weeks now. It’s too much.
Meta's Engaged‑click Removal Hurts High‑engagement Brands
My tinfoil hat is Meta underestimated what removing the "engaged click" from click attribution would do to the modeling and it's essentially broken. The brands that didn't have a ton of "engaged clicks" are not seeing the same impacts as...
Near‑Zero Hit Rate Forces Relaunch Pause Until Meta Fixes
Same here. For the accounts seeing the degraded performance the hit rate is near 0. We keep notes and just plan to relaunch when things improve whenever Meta figures out the issues
Meta Prioritizes Speed Over Quality in AI Content
Meta is now about producing as much AI sloppy creative as humanly possible. Quality? Not so much The art of marketing on Meta in 2026 is who can be quicker at making the crappiest versions of, well, anything.
Applovin Rescues Clients as Meta Experiences Major Outages
Applovin is my saving grace for all these bugs on Meta right now. Things are actually doing really decent for a number of clients while Meta is down bad.
DTC Brands Face Rising Meta Fraud, Must Self‑Defend
We are seeing a higher rate of fraudulent orders on a DTC site all coming from Meta. It's gotten so bad that for every 5 orders, roughly 2 are fraud. Meta doesn't really have an answer here that we're not already...
Meta Drains Brand Budget Early with Terrible ROI
Love waking up to Meta spending 60% of a brands daily budget before 7am PT. Love that it spent almost 20% from midnight to 1am. Love that the CPA was 5x our goal and time on site metrics were basically...