Manus Slack Bot Cuts Tokens While Staying Efficient
I use Manus in Slack now for pretty much everything. The slack bot for Manus is using WAY less tokens and just as efficient.
Ad Spend Volatile: Saturday Low, Today Under‑Paced
Pretty volatile weekend in ads land across my book of business. Seems like Saturday paced way lower than usual for a Saturday and today is under-pacing too.
AI Overload Sparks Desire for Authentic Content
AI content slop on all Meta products AI slop on all X replies AI recap articles on sports recaps AI is single handily making me crave real stuff more and more.
Rebuild Your Campaigns for Immediate Performance Boost
So spend yesterday rebuilding a lot of our campaigns and oddly today is popping. Some of the best numbers since last week. If you're still seeing bad performance today as you have all week I suggest trying this in your campaigns.
Meta's Carousel Ads Are Surprisingly Rare in Feeds
In Meta's UI every ad is shown in a carousel. I rarely, if ever see carousel ads in my feeds. I have multiple Meta accounts with different preferences so you'd think I'd get them at some point. But it's so...
Meta Last-Click CVR Drops 50%, Hurting Sales
Meta last click CVR is now down 50% from Sunday for one brand that's the most impacted by this in my portfolio. Whatever is going on it's multiple things and it's not only impacting reporting, it's impacting hard sales.
Meta Events Manager Faces Random Purchase Outages, Performance Plummets
We are seeing purchase outages left and right on Meta events manager with some of the worst performance in the last 3 days. There doesn't seem to be any rhyme or reason here.
Ego‑Free Conference Sparks Real Connections and Honest Collaboration
Last week was such a blast. Spent all week hanging out in ASSSPENNN (cue Dumb and Dumber) talking shop with some incredible people. @Bbruhis created such a unique event. I mean where else could you be talking about agentic AI...
Aspen Sells 1,155‑sq‑ft Home for $6.5 Million
This house that currently just sold that’s 1,155 sq ft on 0.07 acres of land costs…. $6,495,000. And that’s the extent of Aspen. https://t.co/quXUR0uIr5
First Meeting Leads to Last‑Touch Attribution on Acquisition
I met Chad two days ago for the first time and Gruns got acquired. From a last touch perspective I have to be attributed as part of this sale.
Meta's Internal Metrics Wildly Overstate Actual View Counts
Meta's in platform numbers are super off. If you're relying on in platform buckle up. View is over-reporting a lot. Fun times.
Meta’s Attribution Loss Hovers at 10% Despite New Multipliers
Generally seeing the “attribution loss” from click to engaged view be about 10% across most clients within Meta. Developing new multipliers for each client still operating on 7DC, however a lot already shifted to IA attribution so those were not impacted. I...
Meta Ads Hit Record Low Performance, No Outage
I'm not one to talk ad performance on Meta but yesterday may have been the worst performance day I've seen on Meta in a long time that wasn't involving an outage. Confirmed now with multiple others.
Delivery Status Stuck on “Preparing” Despite Successful Spend
In multiple accounts we're having the delivery status show preparing or in review but they are spending just fine. Anyone else seeing this? https://t.co/rDihGnGjDd
Allbirds' Rapid Overexpansion Doomed Its Core Brand
I think Allbirds failed because they tried to do too much and grow too fast too soon and that left them scrambling to make up revenue as a publicly traded company. I think being public was a crash grab for...
LA Fires Displace 80k, Yet City Still Resilient
In 2024 the Pacific Palisades had more than 16,000 structures burned down and Altadena had just as many if not more. The combined populations displaced was likely around 75-80,000 residents. In a city where housing is already scarce and buying a...
Meta's Inconsistent Rollout Sparks Advertiser Panic
I’ve been emailing Meta this rollout has been poor. This is why. Multiple versions of ad copy, confusing messaging, some accounts have a banner announcing the change / others don’t. This is a big shift for some advertisers and waking...
Meta's Creator Partnerships Down for a Week, No Update
Meta's creator partnerships has now been broken for a week. Still no word from Meta on the fix. https://t.co/aF10GFNR7l
Flex Ads Boost CPA Performance 30‑60% Day‑over‑Day
Every single ad that was a Flex ad across my entire portfolio saw anywhere from a 30-60% increase DoD in CPAs.
Meta's New Attribution Inflates CPA, Leaves Optimization Unclear
Meta has rolled out their updated attribution settings to many accounts yesterday. This resulted in 30-50% increases in CPA in platform. But Northbeam showed zero changes. If you see a banner at the top of your ads manager it was...
Fans Exhausted by Endless Sports Streaming Paywalls
Pays for SportsnetLA Pays for https://t.co/3qPp5gm1gj And yet, it’s not enough that I can’t watch my @Dodgers on opening day unless I also pay for Peacock. I’m just so tired of how difficult it is to be a fan of any sports...
Meta Trims AI Settings to Two Checkboxes After Backlash
Meta, after getting roasted over the last UI has updated it to now only include 2 checkboxes for their AI features. Dying https://t.co/bhMFS0qzwz
Meta Partnership Ads Glitch Blocks Approved Creators
We are seeing a lot of bugs on partnership ads today in Meta land. Seeing eligible creators and already approved creators suddenly not able to publish ads getting these error messages. https://t.co/m72tEMQJeZ
Meta Delays Mandatory Invoicing After Overspending Bug
It’s only fitting that as a make good for this massive overspending bug that Meta should kick mandatory invoicing down the road.
Meta's Delays Cost Businesses $30‑40K in Overspend
Meta rarely, if ever, sends comms in a fast enough manner for bugs like last night. Today please demand them too. Some businesses are waking up to $30-40k in overspending from what I'm hearing. That's a significant amount of $...
Meta Suffers Severe Delivery Outage and Massive Overspending
This was a very severe delivery outage that's just occurred on Meta. Massive overspending. Buckle up
Use Meta's Incremental Attribution to Solve Reach Gaps
If you have a new reach problem -> incremental attribution on Meta is your BFF
LA Gas Prices High From Taxes, Not $8 Outlier
This is the gas prices in Los Angeles right now. Not the viral photo you see that shows one outlier station. Is it high? Yes, our high gas taxes are stupid. Is it $8 high? No. https://t.co/yjdb9mlsZG
New Reach Costs Lower CVR—Stay the Course
If you want new reach be prepared to see a loss in CVR from Meta for the short term. So many are just continuing to look for the days of COVID era Meta magic. It's gone. Getting a customer takes...
Less Slack, Fewer Meetings, More Work Accomplished
The amount of work I get done when I'm not buried in Slacks and Meetings is astounding.
Meta Success Hinges on Traffic Diversity, Not Ad Volume
Almost every brand doing well on Meta and continuing to grow on Meta has one thing in common, diversity in traffic / landing pages. Not thousands of ads.
Big Brands Chase Youth; Small Brands Chase Cash‑rich Boomers
The bigger the brand the bigger desire to reach younger people the most effective way. The smaller the brand the bigger desire to sell to boomers with money and focus less on younger demos because it’s too expensive.
Meta Forces Monthly Invoicing for Ad Spend.
Meta wants you to change your credit card Meta ad spend to monthly invoicing by 1970. https://t.co/lYg0yVpaBO
Meta Cuts Credit‑card Payments, Hurting DTC Cash‑back Rewards
So Meta is getting rid of the ability for DTC brands to pay using credit cards. They are saying the process is easier and more flexible, when in reality this is going to cause a lot of headaches for brands...
AI Overload Overwhelms Marketers: Find Calm Amid Chaos
We've never been given more tools than ever before to do our jobs in marketing. With the proliferation of AI everything should become easier, faster. And yet, I feel more overwhelmed than ever before in my entire adult working life which...
Applovin Delivers Fastest, Most Adaptable DTC Support
As a person overseeing many of these tests for brands I can attest to this too. Applovin’s team have also been the quickest, most nimble at adapting to what DTC is requesting of them. Their teams go above and beyond over...
Human Expertise Still Outperforms AI in Ad Creation
There is still a net benefit to having someone with an intricate knowledge of the creative and ad buying processes that AI can’t automate.