How Much Did It Cost Ford to Use The Shelby Branding?
The video examines how much Ford pays to license the Shelby name for its high‑performance Mustangs, revealing a per‑car royalty of $800 and the broader financial implications of that arrangement. Based on disclosed figures, the GT500 sold roughly 14,000 units, costing Ford about $11 million in Shelby royalties, while the GT350’s run likely generated more than $20 million. Those sums illustrate that the branding fee, though modest per vehicle, scales to significant outlays across model lines. Participants debate whether the new Darkhorse trim truly replaces the Shelby badge, noting that enthusiasts associate the Shelby logo with heritage and performance. The discussion also touches on the dormant Cobra name, suggesting Ford might have leveraged it instead of creating a new sub‑brand. The licensing expense and brand shift have strategic consequences: Ford must weigh the cost of a storied nameplate against the flexibility of its own branding, while consumers may react to the loss of the Shelby badge, potentially affecting sales of performance Mustangs.
Doug Is Back on Cars... With 4 Seats!
Doug’s latest video marks a decisive pivot from two‑seat sports cars to a curated list of four‑seat performance machines. He declares he’s “peaked” with two‑seaters and is now dead‑serious about acquiring any of the models he mentions as soon as...
Doug Was Right Again... The Xterra Is Back!
The video announces Nissan’s comeback with a revived Xterra, slated for release in the second half of 2028. The new model will be powered exclusively by V6 and V6‑hybrid powertrains, deliberately omitting any four‑cylinder option, a move aimed at siphoning...
The Volvo EX60 Is a Totally New All-Electric Luxury SUV
Volvo unveiled the 2027 EX60, a ground‑up electric luxury SUV that sits alongside the XC60 but is not a simple conversion. The model adds roughly four inches of length, delivering a roomier cabin while retaining Volvo’s safety‑first ethos. The EX60 launches...
Recent AMG Coupes Are Holding Their Value
The video examines how recent Mercedes‑AMG coupes are bucking the industry norm of steep depreciation, suggesting a new resale‑value dynamic for the brand’s high‑performance two‑seaters. Hosts cite a 12‑year‑old S65 that sold for $76,000 and an early‑model AMG GT changing hands...
This Maserati GranTurismo Has a Gated 6-Speed Manual Conversion
The video showcases a 2009 Maserati GranTurismo S that has been retrofitted with a gated six‑speed manual gearbox, a configuration the factory never offered. The conversion was executed with factory‑grade components, preserving the car’s original lines and delivering a flat‑foot‑shift feel....
The GT350 Is a Future Classic Hidden In Plain Sight
The video on Cars and Friends highlights the Ford GT350’s rising status as a future classic, noting recent auction results that exceed original MSRP. The host reports selling a low‑mileage GT350 for $64,500—well above its sticker price—and points out that similar...
The New 2026 Tesla Model Y Is Boring and Good Enough
The video reviews the 2026 Tesla Model Y, noting that the latest model year brings only modest cosmetic revisions rather than a full redesign. The most visible changes are a redesigned rear light assembly that now spans the width of the...
This Manual Cayenne Went for BIG Money!
The video highlights the sale of a 2009 Porsche Cayenne GTS equipped with a six‑speed manual transmission, which fetched a headline‑grabbing $97,500. The vehicle, a first‑generation GTS in the iconic GTS red, had just 34,000 miles on the odometer, making...
A New Black Series AMG Car Is Coming!
Mercedes‑Benz’s performance division unveiled plans for a new AMG GT Black Series concept, the first Black Series model since 2021. The upcoming track‑only variant will be powered by a V8 engine and is being positioned for a GT3 homologation that...
The 80-Series Toyota Land Cruiser Is a Beloved SUV That Does It All
The video spotlights a 1997 Toyota 80‑Series Land Cruiser, a cult‑favorite SUV revered for its durability, off‑road prowess, and understated luxury. This particular example is a Japanese‑spec turbo‑diesel variant that never reached the U.S. market, and it has accumulated fewer...
The New 2026 Subaru Outback Is Boxy and Bigger Than Ever
The video reviews Subaru’s 2026 Outback, which arrives with a markedly boxier, more rugged exterior that pushes the model away from its traditional wagon silhouette toward a compact‑SUV look. While the footprint grows only modestly—about an inch taller and a few...
Three New Lucid Models Are on the Way!
Lucid Motors unveiled three forthcoming models—Cosmos, Earth, and Stay Tuned—aimed at broadening its electric‑vehicle portfolio beyond the flagship Air sedan. The company framed each vehicle around distinct lifestyle archetypes, positioning the Cosmos for "upscale nurturers," the Earth for "trend‑setting achievers,"...
The Cadillac Optiq Is Good Enough
The video reviews Cadillac’s 2025 Optic, a fully electric midsize SUV that aims to stand out with bold styling and a surprisingly competitive value proposition. Its most eye‑catching feature is a massive two‑piece turn‑signal assembly that outshines any current production light,...
Will the TRD Hammer Come With a V8?
Toyota Motor Company has quietly filed a trademark for the name “TRD Hammer,” hinting at a future, ultra‑aggressive Tundra variant. The concept, first seen in a 2021 Desert Chase render, showcases 37‑inch tires, a long‑travel suspension, and a power package...