Eric Balchunas

Eric Balchunas

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Bloomberg ETF analyst; flows, market structure, and sector/AI leadership via ETFs.

Maintain Core Fans While Going Mainstream, or Fail
SocialMay 9, 2026

Maintain Core Fans While Going Mainstream, or Fail

It’s better for long term viability to keep the base interested/engaged as something goes mainstream (something the Star Wars franchise totally screwed up). This was my q on the Strategy earnings call given the recent transfer of btc from individuals...

By Eric Balchunas
Memory ETFs Arrive: 2x DRAM Filing Signals Full Treatment
SocialMay 8, 2026

Memory ETFs Arrive: 2x DRAM Filing Signals Full Treatment

New filing for a 2x DRAM.. I called this yesterday (altho wasn't that hard of a call). We about to see the Memory trade get the full ETF treatment. Next up: Memory Buffers https://t.co/5kl6U1V8K4

By Eric Balchunas
DRAM ETF Becomes Second Fastest to $5B
SocialMay 8, 2026

DRAM ETF Becomes Second Fastest to $5B

$DRAM has become the 2nd fastest ETF of all time to hit $5b, in just 35 days, just one day shy of $IBIT's record, which I never thought we'd see anyone challenge (altho tbf DRAM hitting $20b, $50b, $100b as...

By Eric Balchunas
Record Two-Month Job Gains, Yet Economists Lose Again
SocialMay 8, 2026

Record Two-Month Job Gains, Yet Economists Lose Again

Biggest two-month job growth in two years.. as economists now tied w/ the NY Jets for # of Ls in the past two yrs https://t.co/OwQ0cW28TU

By Eric Balchunas
South Koreans Dominate HK Leveraged ETF, Prompting Licensing Rule
SocialMay 8, 2026

South Koreans Dominate HK Leveraged ETF, Prompting Licensing Rule

Yes, this is a good point. The majority of the trading in HK’s 2x SK Hynix ETF thing is South Koreans, which highest degen/capita rate in world. To the point where the govt now requires people to take a class...

By Eric Balchunas
Young ETFs Capture Record 23% of Investor Flows
SocialMay 8, 2026

Young ETFs Capture Record 23% of Investor Flows

A record 23% of the flows are now going to young ETFs less than 3yrs old- a relatively new phenomenon. It used to take longer but investors are pretty trusting of ETFs and willing to use new ones (plus many...

By Eric Balchunas
Asia’s 2x Hynix ETF Becomes Market’s Fourth Largest
SocialMay 8, 2026

Asia’s 2x Hynix ETF Becomes Market’s Fourth Largest

This is crazy: They have a new 2x SK Hynix ETF in Hong Kong (7709 HK) and it is already the 4th biggest ETF in that market commanding 5% of all the aum. That would be like if a 2x...

By Eric Balchunas
DRAM Ranks Third in ETF Flows with $1.1B
SocialMay 8, 2026

DRAM Ranks Third in ETF Flows with $1.1B

$DRAM's latest feat: 3rd in overall ETF flows yesterday with a $1.1b haul, rubbing elbows w/ $VOO and $SPY. Amazing.. ETF rookie equiv of when VJ Edgecombe dropped 30 on the Celtics at TD Garden in Game 2 win. https://t.co/GFejkhnlYP

By Eric Balchunas
Schwab Joins Fidelity in Pay‑to‑Play ETF Shelf Deal
SocialMay 7, 2026

Schwab Joins Fidelity in Pay‑to‑Play ETF Shelf Deal

Schwab is joining Fidelity in the pay to play shakedown for shelf space for outsider ETFs.. which was referred to as a "law of the jungle" but is irking smaller issuers bc if you don't pay they charge the investor...

By Eric Balchunas
Big Finance Seeks Crypto‑Savvy Talent with TradFi Skills
SocialMay 7, 2026

Big Finance Seeks Crypto‑Savvy Talent with TradFi Skills

HELP WANTED: digital asset specialists at big boy financial cos. Must know crypto, blockchain, understand degens, but also have TradFi chops, fluent in Boomer-ese. Send applications to @isabelletanlee who has a nice scoop on the terminal this morning. https://t.co/TNrlAjjoYD

By Eric Balchunas
DRAM Volume Surges Past Walmart, Chevron, Boeing
SocialMay 6, 2026

DRAM Volume Surges Past Walmart, Chevron, Boeing

$DRAM saw more volume today than these stocks: Wal-Mart, Chevron, Robinhood, Boeing, you get the idea.. $2.2b in volume today, up 75% in a month, aum $3.7b. Just absurd. Aint gonna last forever, but man, what a launch. I'm surprised...

By Eric Balchunas
Morgan Stanley Slashes Crypto Fees, Pressures Exchanges
SocialMay 6, 2026

Morgan Stanley Slashes Crypto Fees, Pressures Exchanges

SHOTS FIRED: Morgan Stanley is rolling out crypto trading on its E*Trade platform for 50bps/trade, undercutting Schwab's 75bps (who undercut Coinbase). If I know Schwab, they likely won't let this stand. Others will prob undercut too. By the time the...

By Eric Balchunas
Newborn ETF $DRAM Shatters Volume Norms
SocialMay 6, 2026

Newborn ETF $DRAM Shatters Volume Norms

DRAM-ARAMA: $DRAM is the 9th most traded ETF today, it traded over $1b each of past two days, absolutely unheard of for a newborn theme ETF. For context, the largest theme ETF in world is $PAVE, and it's all time...

By Eric Balchunas
DRAM Surges 66% in Month, Becomes Thematic ETF Benchmark
SocialMay 5, 2026

DRAM Surges 66% in Month, Becomes Thematic ETF Benchmark

$DRAM, so hot right now. $DRAM. Went up another 9% today, now up 66% in its first month and has $3.3b. It's basically the $IBIT of thematic equity ETFs. https://t.co/du9QYTyZmx

By Eric Balchunas
Prediction Market ETFs Offer Bias‑Free Macro Bets
SocialMay 5, 2026

Prediction Market ETFs Offer Bias‑Free Macro Bets

NEW: Bet the President, Fed or CPI- Skip the Analysis, Guesswork and Bias. New from me today on the reason prediction market ETFs could be more popular and legit than people think. Every big macro event (Election, Fed, etc) we...

By Eric Balchunas
Small‑cap Growth Outperforms Large‑cap, yet Remains Ignored
SocialMay 5, 2026

Small‑cap Growth Outperforms Large‑cap, yet Remains Ignored

Wow, 100% of small cap growth funds are beating large cap growth over the past year. This number is 10% for five years = small cap is having a legit moment rn. $IWM also just hit ATHs. And yet, no...

By Eric Balchunas
ETFs Merge Simplicity and Low Cost, Bridging TradFi and Crypto
SocialMay 5, 2026

ETFs Merge Simplicity and Low Cost, Bridging TradFi and Crypto

TradFi has made investing both McDonald's simple & dirt cheap. Bitcoin itself is cheap but not simple. And the crypto exchanges are pretty simple but NOT cheap. This is why the ETFs (simple + cheap) are kicking so much ass....

By Eric Balchunas
Nine Space ETFs Launch in Three Months Amid SpaceX IPO
SocialMay 5, 2026

Nine Space ETFs Launch in Three Months Amid SpaceX IPO

I did not realize there have been NINE space ETFs filed or launched in last 3mo. Not to mention the ones curr on mkt changing methodologies/names. All this for Space X IPO. Never seen anything like it.. Facebook, Alibaba were...

By Eric Balchunas
Roundhill Launches MAGP: Expanded Magnificent Seven ETF
SocialMay 4, 2026

Roundhill Launches MAGP: Expanded Magnificent Seven ETF

Roundhill filing for a Magnificent Seven Plus ETF $MAGP which will hold the Mag 7 plus any co based on the "company's contribution to technological innovation" which include private cos. Smart sequel to $MAGS which has $5b (i underrated this...

By Eric Balchunas
Bond Sector ETFs Flop as BondBloxx Liquidates
SocialMay 4, 2026

Bond Sector ETFs Flop as BondBloxx Liquidates

BondBloxx is liquidating their bond sector ETFs. Another failed attempt to make bond sectors a thing. Sectors are massive on equity side, but no one cares with bonds. ht @Todd_Sohn https://t.co/eX05YKGaAl

By Eric Balchunas
IBIT's Strong April Flows Defy Negative YTD Trend
SocialMay 4, 2026

IBIT's Strong April Flows Defy Negative YTD Trend

$IBIT coming in at #11 in April flows with $2.3b, baller number considering it's only ETF on list with negative YTD return. Typically only see that with Vanguard ETFs (their invs buy rain or shine). Good sign for long-term viability...

By Eric Balchunas
SEC Delays Launch of Prediction Market ETFs
SocialMay 4, 2026

SEC Delays Launch of Prediction Market ETFs

RAIN DELAY: Prediction Market ETFs have been delayed by the SEC, according to Reuters. They were slated to start rolling out Thursday but SEC is seeking more info about mechanics and disclosures. Delay is likely temporary, so stay tuned.. https://t.co/zTwyblC6Ys

By Eric Balchunas
Midlife Marriage Disillusionment Drives Deeper than Expected Comedy
SocialMay 3, 2026

Midlife Marriage Disillusionment Drives Deeper than Expected Comedy

I watched "Is This Thing On?" on the plane and it's pretty good. Not as funny as I thought it would be but much deeper re middle age dissilutionment with marraige and how to recharge. Arnett great but some other...

By Eric Balchunas
Single‑stock ETFs Are Under‑funded, Fee‑driven Bubble
SocialMay 1, 2026

Single‑stock ETFs Are Under‑funded, Fee‑driven Bubble

There's now over 400 single stock ETFs, but the category 'only' has $40b in aum. That's 100m/ETF (avg is 3b/ETF), which is as low a ratio as I've ever seen. ESG was 400m/ETF at the height of ESG hype, followed...

By Eric Balchunas
Corgi ETF Launches Strong, Undercuts Rivals with 30bps Fee
SocialMay 1, 2026

Corgi ETF Launches Strong, Undercuts Rivals with 30bps Fee

Solid Day One for the Corgi Growth & Tech Buffer ETF $QQMY with $5m in volume. This is part of the wave of low cost buffer funds, Corgi is 30bps, Aptus is 25bps, both much lower than top dogs Innovator...

By Eric Balchunas
90s Club Drug K Now Legit Antidepressant, PSIL up 20%
SocialMay 1, 2026

90s Club Drug K Now Legit Antidepressant, PSIL up 20%

As someone who has had some fun, semi-memorable nights at NYC clubs Tunnel and Limelight in the '90s, it's hard to believe "K" has turned into a legit medication (and has $PSIL up 20% in April). That said, anyone who...

By Eric Balchunas
SPY Hits ATH as Apple Posts $111B Revenue Beat
SocialApr 30, 2026

SPY Hits ATH as Apple Posts $111B Revenue Beat

$SPY closes at ATH and then Apple just reported quarterly revenue of $111b that beat analysts' estimates.. nice breakdown of just how much money they make and how: https://t.co/Br9j6yDTNs

By Eric Balchunas
US Q1 Growth Defies Shutdown, AI‑Driven Investment Surges
SocialApr 30, 2026

US Q1 Growth Defies Shutdown, AI‑Driven Investment Surges

The US Economy grew by 2% in Q1 despite shutdown as business investment grew by most in 3yrs on AI and consumer spending grew by a better than expected 1.6%. I can literally hear some ppls' teeth gnashing (thoughts and...

By Eric Balchunas
Active ETFs Capture Record Fees, Outpacing AUM Share
SocialApr 30, 2026

Active ETFs Capture Record Fees, Outpacing AUM Share

ETFs hit record fee revenue in Q1 of $6.3b, about 7% over the previous peak set in Q4 (each quarter brings a new record pretty much) but inside this is active's increasing muscle, makes up 28% of revenue pie despite...

By Eric Balchunas
Ackman Possibly Forfeits $10B by Favoring CEFs
SocialApr 29, 2026

Ackman Possibly Forfeits $10B by Favoring CEFs

How much money is Ackman leaving on table by doing CEF vs ETF. Prob $10b at least. But tbf CEF may just be what he’s more comfortable w for his strategy. Still tho, if reaching investors is goal this prob...

By Eric Balchunas
Sell‑in‑May Myth Fading as Markets Stay Bullish
SocialApr 28, 2026

Sell‑in‑May Myth Fading as Markets Stay Bullish

It may be time to retire "Sell in May" forever.. "It made sense when 19th-century London's moneyed elite swapped trading floors for summer estates -- but 21st-century algo-driven markets that never sleep have undone that adage. The S&P 500...

By Eric Balchunas
Plotkin's Snowball ETF Uses 351 Conversion to Erase Capital Gains
SocialApr 27, 2026

Plotkin's Snowball ETF Uses 351 Conversion to Erase Capital Gains

Gabe Plotkin (of GameStop fame) is launching the “Snowball ETF” at some point prob soon and it wil be a 351 conversion, way to get rid of embedded cap gains. Nice piece on it today from @denitsa_tsekova & @isabelletanlee https://t.co/uHcccZpX5g

By Eric Balchunas
T. Rowe Files Active Crypto ETF, Biggest Manager Yet
SocialApr 27, 2026

T. Rowe Files Active Crypto ETF, Biggest Manager Yet

T Rowe Active Crypto ETF filing with 3rd amendment. Ticker $TOKN, fee 75bps. Launch likely very soon. The reason this one is notable imo is because it’s by far biggest active manager to apply their active prowess to this space....

By Eric Balchunas
Memory Stocks Set to Double as AI Fuels Growth
SocialApr 27, 2026

Memory Stocks Set to Double as AI Fuels Growth

NEW: We dug into this white hot Memory Stock trade that has helped $DRAM become the fastest growing theme ETF of all time w/ BI's semiconductor analyst Jake Silverman. He explains what memory is, the AI connection, where in cycle...

By Eric Balchunas
Roundhill Launches First Non‑political Recession Prediction ETFs
SocialApr 25, 2026

Roundhill Launches First Non‑political Recession Prediction ETFs

Just saw Roundhill filed for more prediction market ETFs to track Recession Yes and Recession No. These first non-political ones. I’m sure we will see more. https://t.co/aN2OoT46Yr

By Eric Balchunas
VOO and Chill Defies Doom, Stocks Jump 9%
SocialApr 24, 2026

VOO and Chill Defies Doom, Stocks Jump 9%

Wrote today about how 'VOO and Chill' (America's #1 inv strategy) won again, claiming another victory vs the overthinkers and doomer columnists who told us it was all over a month ago as media mentions of "war" spiked. Instead, stocks...

By Eric Balchunas
VOO on Track to Become First $1T ETF
SocialApr 24, 2026

VOO on Track to Become First $1T ETF

MILESTONE WATCH: $VOO is now at $913b which is mindboggling considering it had $595b only 12mo ago. That's $1.25b a day in aum growth. Based on this pace it is scheduled to become the first ETF ever to hit $1T...

By Eric Balchunas
Ramones Mastered Rock by Stripping Away Excess
SocialApr 24, 2026

Ramones Mastered Rock by Stripping Away Excess

Sounds just as good and fresh as it did then. Ramones are a great eg of addition by subtraction. Johnny Ramone said as much: “What we did was take out everything we didn’t like about rock ’n’ roll and use...

By Eric Balchunas
Crypto ETF Evolution Mapped in Wild Chart
SocialApr 23, 2026

Crypto ETF Evolution Mapped in Wild Chart

Insane chart showing the evolution of crypto ETFs from ⁦@Todd_Sohn⁩. Spaghetti cannon in effect. https://t.co/TJK778XJQn

By Eric Balchunas
Hedge Funds Triple ETF Use to $300B, Now Frenemies
SocialApr 21, 2026

Hedge Funds Triple ETF Use to $300B, Now Frenemies

Hedge funds have tripled their usage of ETFs in the past 3yrs to $300b or 9% of reported 13F assets. They use them for a variety of purposes (incl shorts) but also compete w them = frenemies. Nice look at...

By Eric Balchunas
Bryon Lake Aims to Replicate $80B ETF Success with Bitcoin
SocialApr 21, 2026

Bryon Lake Aims to Replicate $80B ETF Success with Bitcoin

Bryon Lake helped mastermind Equity Premium Income ETFs from nothing into an $80b juggernaut w $JEPI, $JEPQ while at JPM. Now he’s trying to do it at Goldman with bitcoin. This sub-category is meh rn but w Goldman (and BlackRock)...

By Eric Balchunas
Song's Hidden Message: Free Your Mind, Timeless Advice
SocialApr 20, 2026

Song's Hidden Message: Free Your Mind, Timeless Advice

This is one of those songs that I always loved but didn’t understand meaning at first (maybe bc of Nike ads) but then it just hit me one day and I was like ohh ok, and I liked it even...

By Eric Balchunas
XETFs Files Upside Boost ETFs Targeting Private Firms
SocialApr 20, 2026

XETFs Files Upside Boost ETFs Targeting Private Firms

New filing for a bunch of "Upside Boost" ETFs based on (mostly) private companies from issuer called xETFs https://t.co/yCEgiEpF0a

By Eric Balchunas
Predict Who Will First Reach Satoshi’s 1.1 M Bitcoin
SocialApr 20, 2026

Predict Who Will First Reach Satoshi’s 1.1 M Bitcoin

POLL: Who do you think will be the first to pass Satoshi’s 1.1mil Bitcoin held?

By Eric Balchunas
Map Risk Allocation to Portfolio to Avoid Surprises
SocialApr 20, 2026

Map Risk Allocation to Portfolio to Avoid Surprises

High level suitcoining here. This is how you talk to Boomers. Mapping risk allocation to port allocation is smart/ prudent, limits nasty surprise potential and helps behavior.

By Eric Balchunas
ETF IQ Show Features First PRIV Interview and DRAM Mania
SocialApr 20, 2026

ETF IQ Show Features First PRIV Interview and DRAM Mania

Big ETF IQ show coming up: Michael Baron of $RONB etc on stocks, SpaceX, Andrew Gosden of Apollo on $PRIV (first ever intv for them) and Jake Sullivan of BI on $DRAM and Memory Stock mania w/ @kgreifeld @scarletfu. Starts...

By Eric Balchunas
PSIL Surges as Trump Fast‑tracks Psychedelic Research
SocialApr 20, 2026

PSIL Surges as Trump Fast‑tracks Psychedelic Research

Far Out Man: The Psychedelics ETF $PSIL has destroyed its daily volume record in first 30min of trading.. Trump just signed ex order expediting research/access to psyche drugs to cure depression. The sector has been in dog house, waiting for...

By Eric Balchunas
DRAM ETF Hits $1B in 10 Days, Shattering Norms
SocialApr 17, 2026

DRAM ETF Hits $1B in 10 Days, Shattering Norms

$DRAM hitting $1B in 10 days is beyond shocking. For context, here's the 4 biggest theme ETFs and how long it took each to hit $1B: $PAVE (1,000 days), $IGF (1800 days), $GRID (3,000 days) and $AIQ (1500 days)

By Eric Balchunas
Half of Global Markets Rebound Amid Iran Conflict
SocialApr 17, 2026

Half of Global Markets Rebound Amid Iran Conflict

"Looking across 46 different country ETFs since the start of the Iran war, the global picture looks far more resilient than headlines and the chattering media's pundits would suggest. Nearly half of the world's major markets -- 20 out of...

By Eric Balchunas