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Eric Siu

Eric Siu

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Founder ad agency @singlegrain, Investor. Member: @YPO Beverly Hills Podcaster: Marketing School, Leveling Up

Recent Posts

Scale Yourself, Target Companies' Labor Budgets, Not Courses
Social•Jan 26, 2026

Scale Yourself, Target Companies' Labor Budgets, Not Courses

No, don’t sell a @clawdbot course. Figure out how to duplicate yourself many times, then do that for companies. Instead of attacking consumer learning budgets, target labor budgets. It’s the biggest line item.

By Eric Siu
AI for Business Livestream (Claude Code, Remotion, Manus, Etc.)
Video•Jan 24, 2026

AI for Business Livestream (Claude Code, Remotion, Manus, Etc.)

The livestream walkthrough focused on practical AI tooling for business, with the host demonstrating workflows using Cloud Code, Remotion (text-to-video), and the Claude ecosystem—highlighting a recent Claude 2.5 update and the rebranded Mobot (formerly Claudebot). Remotion integration with Cloud Code...

By Eric Siu
Mandating AI Skill Up: Training, Hackathons, Hiring
Social•Jan 22, 2026

Mandating AI Skill Up: Training, Hackathons, Hiring

Right when we got back into the office this year we mandated that everyone becomes Claude Code proficient in the next few months. We have mandatory weekly office hours, half-day (moving to two full day) hackathons, and consistent showing and telling. It...

By Eric Siu
7 Ways I Use Claude Code To Run My Business (Feels Like Cheating)
Video•Jan 20, 2026

7 Ways I Use Claude Code To Run My Business (Feels Like Cheating)

The video showcases how a non‑technical founder leverages Claude Code, Anthropic’s low‑code AI platform, to automate core sales and marketing functions. By wiring Claude into Slack, HubSpot, Gong, and Google Search Console, he builds a suite of tools—Deal Revor to...

By Eric Siu
New AI Writes Complex Content, Saves 90 Hours Monthly
Social•Jan 19, 2026

New AI Writes Complex Content, Saves 90 Hours Monthly

Most AI content tools are slop generators. We've tested a ton over the past few years. Same story every time: generic outputs that sound like they were written by someone who skimmed a Wikipedia article. There's a new one on the block...

By Eric Siu
10 Ways AI Is Actually Changing Marketing (Not Hype)
Video•Jan 19, 2026

10 Ways AI Is Actually Changing Marketing (Not Hype)

Speakers outline how AI is already reshaping marketing by making AI fluency a non-negotiable skill, enabling non-coders to build tools and automate large-scale content programs (they cite producing 600 programmatic pages in a weekend). AI-driven analytics centralizes multi-channel data for...

By Eric Siu
How to Leverage Claude Code for Your Business
Social•Jan 17, 2026

How to Leverage Claude Code for Your Business

I have many founders asking me about how to make Claude Code work for their business. Here are some of my responses: https://t.co/qAIwWiPKYh

By Eric Siu
Claude Code Accelerates Business Development with Game‑Like AI
Social•Jan 14, 2026

Claude Code Accelerates Business Development with Game‑Like AI

Claude Code for real business growth: • Accelerated Development: How I built systems in a few days that previously required an entire development team. A Google engineer mentioned Claude Code built something in an hour that took her team a year. •...

By Eric Siu
AI Generates Full GTM Plans, Redefining Marketing Jobs
Social•Jan 14, 2026

AI Generates Full GTM Plans, Redefining Marketing Jobs

If Claude Code can draft an ENTIRE GTM plan for you that's basically 95% there, what happens to most marketing roles? In here, we have podcast/YT ad scripts. We have event definitions for analytics. We have full funnel e-mail sequences. We have outbound e-mail...

By Eric Siu
AI Can Now Draft Complete GTM Plans Instantly
Social•Jan 14, 2026

AI Can Now Draft Complete GTM Plans Instantly

Claude Code literally drafted us an entire GTM plan for ClickFlow. I mean, just look at this one-shotted onboarding e-mail copy. Legit. How does this not just happen across the board for every role? The world is going to look very different...

By Eric Siu
AI Fluency Code Red: Master Claude Code in Six Months
Social•Jan 13, 2026

AI Fluency Code Red: Master Claude Code in Six Months

Claude Code is a seminal moment. So much so that we're requiring the @singlegrain team to be proficient with it within the next 6 months. E-mail I sent today: Hi all, I didn’t get to fully land my message during the all-hands...

By Eric Siu
Companies Prioritize Efficiency Over Growth, AI Leads Shift
Social•Jan 11, 2026

Companies Prioritize Efficiency Over Growth, AI Leads Shift

Hiring slowdowns aren’t isolated right now. Many companies are holding headcount flat, protecting capital, and waiting for more clarity before expanding teams. Attrition is also unusually low, which tells you something about uncertainty in the market. 👉 Efficiency, not expansion, is the current...

By Eric Siu
Add a Revenue Filter to Claude Code for Growth
Social•Jan 9, 2026

Add a Revenue Filter to Claude Code for Growth

Claude Code lets you build anything. Most founders are using it to make $0. I almost did the same - until I added a revenue filter. Here’s how I use it to drive retention, expansion, and net-new revenue ↓

By Eric Siu
AI-Driven Efficiency Fuels Flat Hiring and Lean Teams
Social•Jan 9, 2026

AI-Driven Efficiency Fuels Flat Hiring and Lean Teams

Noticing fewer job openings in 2026? Big companies like Shopify and Chime are keeping headcount flat. 66% of leaders want to stay pat or even cut roles. Why? Uncertainty, a focus on capital efficiency, and a big bet on AI driving productivity. Lean teams...

By Eric Siu
CEO Success Demands Vigilance, Not Freedom
Social•Jan 7, 2026

CEO Success Demands Vigilance, Not Freedom

A lot of people associate being a CEO with freedom. In reality, it comes with constant vigilance, unresolved problems, and regularly questioning your own judgment. Small numbers rarely stay small, they’re usually signals. 👉 The job is to notice them early, dig in,...

By Eric Siu
Future Work: Claude Code Builds, Manus Handles Tasks
Social•Jan 6, 2026

Future Work: Claude Code Builds, Manus Handles Tasks

The future of work is multi-tabling Claude Code for building products + Manus for general tasks. https://t.co/g21OVOiZgR

By Eric Siu
Organize Claude Code Meetup to Accelerate Business Growth
Social•Jan 6, 2026

Organize Claude Code Meetup to Accelerate Business Growth

Considering doing a 'Claude Code for Business' in- person meetup since this stuff is changing so fast. If you want to meet up with likeminded Claude Code fanatics who want to grow their businesses faster, leave a comment.

By Eric Siu
Google's New Gemini Is Revolutionizing Marketing - Here's How
Video•Jan 6, 2026

Google's New Gemini Is Revolutionizing Marketing - Here's How

The video spotlights Google’s Gemini platform as the new engine driving marketing efficiency among high‑growth founders. Rather than using generic chat tools for simple tasks, these leaders deploy Gemini to ingest articles, videos, and internal transcripts, instantly producing podcasts, infographics,...

By Eric Siu
Skip Slides, Start Talking: Better Decisions Through Discussion
Social•Jan 5, 2026

Skip Slides, Start Talking: Better Decisions Through Discussion

There’s a reason some leaders remove PowerPoint entirely. Slides tend to structure the conversation before the thinking is done. When the goal is better decisions, it’s often more effective to start with discussion, not decks. 👉 Fewer slides. More clarity. https://t.co/gNSPRvwjqj

By Eric Siu
Intentional Positioning Turns Podcast Inboxes Into Revenue
Social•Jan 4, 2026

Intentional Positioning Turns Podcast Inboxes Into Revenue

Some podcasts generate millions annually through sponsorships alone. That doesn’t come from scale by accident. It comes from clear positioning, strong relationships, and taking inbound interest seriously. 👉 Most opportunities are missed in the inbox. Monetization improves when you’re intentional... not passive.

By Eric Siu
Authenticity Beats Polish: Keep Videos Naturally Human
Social•Jan 3, 2026

Authenticity Beats Polish: Keep Videos Naturally Human

Videos fall apart when they’re over-planned. Perfect wording kills energy. Presence beats polish. 👉 Have a clear point, then speak like a human. The content that connects most rarely sounds scripted... it sounds natural. https://t.co/K0VEDYs8xn

By Eric Siu
AI-Powered Systems Multiply Founder Productivity and Insight
Social•Jan 2, 2026

AI-Powered Systems Multiply Founder Productivity and Insight

What I built during this ‘down week’ using AI as a non-technical founder (ordered by leverage): • Founder AI brain — compresses my external and internal content (thinking, writing, and decisions) into a reusable system so strategy and drafts never start...

By Eric Siu
Early Adoption Beats Watching: AI Advances Faster Than Expected
Social•Jan 1, 2026

Early Adoption Beats Watching: AI Advances Faster Than Expected

The pace of AI progress is easy to underestimate. Models are now outperforming experts across a wide range of knowledge tasks from analysis to application. What’s striking is how quickly this happened. Just a few years ago, this wasn’t even in the...

By Eric Siu
Learn Poker's Thinking, Then Business's Compounding Power
Social•Dec 31, 2025

Learn Poker's Thinking, Then Business's Compounding Power

Poker teaches you how to think. Business teaches you how to compound. Poker is a great vehicle for learning the ups and downs of business. However, it's a tough game to completely rely on if you want to have outsized returns in...

By Eric Siu
Function Health Generates 25‑35% of Quest Diagnostics Traffic
Social•Dec 31, 2025

Function Health Generates 25‑35% of Quest Diagnostics Traffic

Function Health is crushing it. So Quest Diagnostics is estimated to do $11B in revenue in 2025, and if you use @function for blood draws, you go there. Today I was asking one of the phlebotomists how many of his patients are...

By Eric Siu
Grind Daily in AI or Become a Liability
Social•Dec 31, 2025

Grind Daily in AI or Become a Liability

There are two types of people in AI right now: the ones grinding daily, and the ones about to be passed permanently. AI is a live game. Every day you either level up or fall behind. The top players grind daily. They...

By Eric Siu

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