Recent Posts
Social•Dec 30, 2025
Poker Teaches, Business Compounds: Master Both for Success
Poker is a great vehicle for learning the ups and downs of business. However, it's a tough game to completely rely on if you want to have outsized returns in life. It doesn't really have the compounding aspects of business. In business, if you survive long enough, you'll get lucky and hit it big at some point. Your team compounds, your relationships compound, your tech compounds; it keeps growing. In poker, your friends are also your competitors. I played a ton in my college years and am grateful for all the lessons because it made me a better founder. So learn poker, then learn business, then play poker with business friends. 😉
By Eric Siu
Social•Dec 30, 2025
From Financial Goals to Relational Wealth and AI Efficiency
My 2025 year in review. It’s a heavy document so I thought I’d start including an executive summary to make it easier for readers. 2025 Executive Summary - **The Shift to Relational Wealth:** Losing my mother in May was the most significant...
By Eric Siu
Social•Dec 29, 2025
Define AI Fluency Tiers to Future‑Proof Your Workforce
Here's what it means to be 'AI fluent' at @zapier , according to @wadefoster. First, their staff didn't really know what that meant. They needed guardrails. The solution was simple: they just went to all the people in the org at the...
By Eric Siu
Social•Dec 29, 2025
Quiet Weeks Boost AI Automation for Sales Insights
Quiet weeks are perfect for leveling up your AI skills. Some interesting use cases I've been toying with this week: - Using Granola notes to push to Gamma to make post call presentations you can send to your customers or prospects. -...
By Eric Siu
Social•Dec 29, 2025
Storytelling Differentiates Brands in the Age of AI
As AI makes execution easier, differentiation matters more. That’s why storytelling keeps showing up in leadership conversations. 👉 Tools create output whilst Stories create meaning. At its core, marketing is still about standing out. https://t.co/V2O2vSppuX
By Eric Siu
Social•Dec 29, 2025
Non‑technical Users Can Harness Claude Code for Rapid Insights
As a non-technical person, I set up Cursor + Claude Code + MCPs and query the business insights I need to make decisions faster. With all the recent Claude Code and Opus 4.5 uptick in the last 48 hours, I can’t...
By Eric Siu
Social•Dec 29, 2025
AI Tool Boosts Objectivity, Clarifies Decision-Making
My favorite AI tool this year isn’t about efficiency. It’s about objectivity. Having an impartial reference removes emotion from feedback and decision-making. 👉 You can revisit context, align faster, and move forward with more clarity. That kind of leverage is hard to replace.
By Eric Siu
Social•Dec 28, 2025
No Time for AI? That's the Biggest Excuse
“I don’t have time to learn AI. I’m too busy with work.” is the biggest BS excuse. ‘Work’ means being useful and the definition of useful is changing. The past might’ve been designing creative by hand, today it’s orchestrating workflows for 10x...
By Eric Siu
Social•Dec 28, 2025
Turn Slack Reactions Into High‑Signal Leads Instantly
This GTM workflow will multiply your pipeline: Scan Slack for 🔥-reacted leads → lock them into a system of record (Google Sheets is fine) → research what changed recently (new CMO or funding round) → learn ICP patterns → generate lookalike...
By Eric Siu
Social•Dec 27, 2025
In-Person Events Build Relational Wealth Beyond AI Hype
As marketing gets flooded with AI, one counterintuitive tactic is becoming more valuable. In-person connection. I'm talking about events. Dinners for 10 people. Mini-events for 20-30. Even larger gatherings with your customers. Nothing is going to replace human connection. Even if you don't...
By Eric Siu
Social•Dec 27, 2025
People Decisions Drive Business Success, Not Tools
The best investment I made this year wasn’t in a channel or a tool. It was in people. As the team grows, the difference between good and great becomes leverage. Strong leadership compounds. 👉 That’s why the talent bar can’t be delegated entirely. You...
By Eric Siu
Social•Dec 26, 2025
Charge $3k‑$25k+ per Post Based on Revenue
If you’re an operator- creator, here’s how much you should charge per post based on your revenue (not reach): <$1M: $3k $1M-$5M: $5-10k $5M-$10M: $10-25k $10M+: $25k+ Why? Because the opportunity cost of growing your business vs posting to social is too high.
By Eric Siu
Social•Dec 26, 2025
Early Customer Development Beats Niche Product Focus
My biggest marketing loss this year wasn’t one specific mistake. It was on the Karrot side of things. The product works, it still brings in leads and customers but it’s a very niche feature, and that matters more than I originally...
By Eric Siu
Video•Dec 25, 2025
The Best Sales Tactic I've Ever Heard
The video uses a strip‑club bouncer’s anecdote to illustrate how scarcity can be weaponized as a pricing lever. The bouncer, earning $300,000 a year, deliberately turns away a half‑empty club, inflates the entry fee, and forces patrons to view the...
By Eric Siu
Social•Dec 24, 2025
From Coder to Manager of Infinite AI Minds
Required reading for anyone who wants to level up their AI fluency. Most people in organizations are holding ‘the rearview mirror’ too sacred. It’s time to reimagine how we work and become managers of infinite minds. “My co-founder Simon was what we call...
By Eric Siu
Social•Dec 24, 2025
LinkedIn Ads Boost Hiring Reach at Low Cost
We’re comfortable using LinkedIn ads to reach customers, but many teams hesitate to use them for hiring. After running a few job ads, it became clear that paid distribution works for talent too. You’re not going to hire your next executive...
By Eric Siu
Social•Dec 23, 2025
Hackathons Drive AI Fluency From 10% to 87%
I sat down with @zapier ($400M ARR) CEO @wadefoster yesterday and put him on the spot: how would you drive AI fluency in 90 days if you were dropped into a $50M ARR org? His answer? Hackathons. At Zapier, they stopped...
By Eric Siu
Video•Dec 23, 2025
Give Me 7 Minutes and I'll Tell You Why Your Marketing Isn't Working
The video opens with a promise to diagnose why a company’s marketing is under‑performing in just seven minutes, using Amazon Photos’ homepage as a live case study. The presenter walks through the page, highlighting that despite Amazon’s massive scale, the...
By Eric Siu
Social•Dec 22, 2025
Scale by Focusing on Few, Not Chasing All
Success doesn’t just give you momentum. It gives you distractions. In the beginning, focus is forced. Limited time, limited money, limited options, so you commit fully to what matters. As things start working, your attention starts to spread. More ideas. More opportunities. 👉 That’s...
By Eric Siu
Social•Dec 21, 2025
Know Your Numbers, Gain Marketing Confidence
If you know your numbers, you unlock marketing confidence. Calculate what you can pay for each lead, set your budget, and move fast, no analyst needed. It’s all about data-driven decisions. https://t.co/qik47wZyw6
By Eric Siu
Social•Dec 18, 2025
AI ROI Arrives Now, Peaks by 2027
Real AI ROI is here. Companies like UPS and Rocket Mortgage are slashing costs and boosting efficiency. But the true impact kicks in by 2027. Adapt, learn new skills, and get ready for the next wave. https://t.co/JXsOdAOIxi
By Eric Siu
Video•Dec 18, 2025
How To Do AEO The Right Way in 2026
The video introduces Answer Engine Optimization (AEO) as the next frontier of search visibility, framing it as a broader evolution of traditional SEO. AEO encompasses variations such as Large Language Model Optimization (LLMO), “Search Everywhere” optimization, and general AI‑SEO, all...
By Eric Siu
Social•Dec 15, 2025
Ditch Slides: Written Briefs Boost Real Problem Solving
We banned PowerPoint from all our meetings. Productivity exploded. Elon runs Tesla meetings without slides. Bezos makes Amazon execs write 6-page memos instead. U.S. generals stopped using PowerPoint in combat zones because it slowed ground operations. They all figured out the same...
By Eric Siu