Ethan Gach

Ethan Gach

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Senior Reporter (Kotaku); covers studios, releases, labor, and platform policy.

No Legacy, Seeking Feedback to Craft Something Unique
SocialMay 20, 2026

No Legacy, Seeking Feedback to Craft Something Unique

David Cage 9 months ago: "since we have no legacy in this genre, we know we have everything to prove — which is why your support and feedback will be essential. Together, we believe we can create something truly unique.” https://t.co/ExHWW2eXH2

By Ethan Gach
Xbox Launches Own Subreddit; Fans Demand Exclusives, Free Multiplayer
SocialMay 19, 2026

Xbox Launches Own Subreddit; Fans Demand Exclusives, Free Multiplayer

XBOX created its own version of a subreddit and people are demanding exclusives and free multiplayer https://t.co/TMjMGcR5nG

By Ethan Gach
Algorithmic Echo Chambers Amplify False Hype for Unknown Games
SocialMay 9, 2026

Algorithmic Echo Chambers Amplify False Hype for Unknown Games

"nobody has ever heard of" It was shown during SGF Live 2025 and reappeared at Nintendo's indie showcase earlier this year. Algorithmic context collapse has made it easier than ever for people to be confidently wrong about the most basic, easy to...

By Ethan Gach
AI Could Rescue Graphics Costs—Or Flood Games With Slop
SocialMay 8, 2026

AI Could Rescue Graphics Costs—Or Flood Games With Slop

The generous reading of PlayStation's CEO's comments on AI is that the technology will solve gaming's high budget graphics race. The more cynical reading is a future where AI is both the cause of slop and the only way to effectively...

By Ethan Gach
Explore Diverse Games; Recommend Depth over Quick Consumption
SocialMay 6, 2026

Explore Diverse Games; Recommend Depth over Quick Consumption

I think people who feel this way need to try more/different games and everyone else needs to do a better job of recommending the games that aren't just streamlined to be quickly consumed.

By Ethan Gach
Jared Palmer Joins Xbox, Brings AI Guitar Hero Vision
SocialMay 5, 2026

Jared Palmer Joins Xbox, Brings AI Guitar Hero Vision

Jared Palmer just joined Xbox as an engineering VP and technical advisor to CEO Asha Sharma. He comes from the product side at CoreAI. Here's a snippet from an interview last summer where he riffs on AI and uses a...

By Ethan Gach
Gearbox Bans Visible AI After Borderlands 4 AI Rumors
SocialMay 4, 2026

Gearbox Bans Visible AI After Borderlands 4 AI Rumors

Some Borderlands 4 fans thought recent patch notes read suspiciously like AI, and yesterday Randy Pitchford shared a "selfie" of ChatGPT. He says Gearbox has a blanket ban on using AI for stuff that can be seen by players. https://t.co/tfMl0LPWIS

By Ethan Gach
GameStop CEO Admits $14B Shortfall, Never Approached eBay
SocialMay 4, 2026

GameStop CEO Admits $14B Shortfall, Never Approached eBay

Andrew Ross Sorkin tries and fails to drag GameStop CEO Ryan Cohen through the details of his own proposal to buy eBay. The meme stock exec says he didn't approach eBay about the deal before announcing it and he's currently...

By Ethan Gach
Anti‑woke Backlash to Saros Is a Weak Raid
SocialMay 2, 2026

Anti‑woke Backlash to Saros Is a Weak Raid

Seeing the anti-woke hate train try to manufacture a backlash around Saros feels like watching a raid team try and fail to break a boss' shield because they can't muster enough raw power for the DPS phase. https://t.co/vKgVHfmNT4

By Ethan Gach
Last Flag Development Ends, Game Won’t Shut Down
SocialMay 1, 2026

Last Flag Development Ends, Game Won’t Shut Down

Last Flag was announced at Summer Game Fest just under a year ago. It's not going offline but development is ending

By Ethan Gach
Paste Games: Crucial Safe Haven for Smart Critics
SocialMay 1, 2026

Paste Games: Crucial Safe Haven for Smart Critics

Hard to overstate the significance of Paste Games as a safe house for smart writers and big swing criticism, especially during the 2010s digital media boom. https://t.co/OoQK58qP1c

By Ethan Gach
Steam CCU Charts Weaponized by Toxic Culture Warriors
SocialMay 1, 2026

Steam CCU Charts Weaponized by Toxic Culture Warriors

My two cents on this is that while modern players are on average way too CEO-brained these days, weaponizing Steam CCU charts on main is almost uniformly a sickness of online culture warriors pushing toxic agendas.

By Ethan Gach
Fans and Yoshida Reveal FFXIV’s Past, Present, Future
SocialMay 1, 2026

Fans and Yoshida Reveal FFXIV’s Past, Present, Future

Kotaku's coverage of Final Fantasy 14 Fan Fest wraps up with this long, in-depth dispatch from about the state of the game, its legacy, and its future. We heard a lot last week from Naoki Yoshida. In this report we...

By Ethan Gach
Time to Ban Tall Grass From Video Games
SocialApr 30, 2026

Time to Ban Tall Grass From Video Games

It had a good run but it's time to ban the tall grass in games https://t.co/n7rY8ARVkd

By Ethan Gach