Ethan Gach

Ethan Gach

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Senior Reporter (Kotaku); covers studios, releases, labor, and platform policy.

Xbox's Co‑Dev Cycle Recycles Tech Across Studios
SocialApr 15, 2026

Xbox's Co‑Dev Cycle Recycles Tech Across Studios

Matt Booty shares examples of how Xbox co-dev has evolved over the past five years with all of its acquisitions. Prime anecdote is State of Decay 3 persistent world tech being used for Grounded 2, than improved, then sent back...

By Ethan Gach
Studio‑Hardware Collaboration Faces Launch Lineup Test
SocialApr 15, 2026

Studio‑Hardware Collaboration Faces Launch Lineup Test

Matt Booty briefly mentions the reveal of Project Helix last month and talks about studios working alongside the hardware teams as one of the strengths of Xbox. Given the launch lineup struggles over two generations, that will actually be the...

By Ethan Gach
Rockstar Refuses Ransom, Hackers Leak Files Early
SocialApr 13, 2026

Rockstar Refuses Ransom, Hackers Leak Files Early

Hackers who stole confidential files from Rockstar appear to have released them early after the GTA maker refused a ransom demand https://t.co/ylRE5FvZsz

By Ethan Gach
Hines Says Microsoft Acquisition Made His Job Impossible
SocialApr 10, 2026

Hines Says Microsoft Acquisition Made His Job Impossible

Hines suggests it became impossible to do his job after the Microsoft acquisition. He was part of the 2023 FTC trial over an email he circulated about Call of Duty getting to remain multiplatform while Bethesda games were made exclusive. https://t.co/Va6rvrrPPe

By Ethan Gach
Xbox's Promised Shift May Be Marketing, Not Real Change
SocialApr 10, 2026

Xbox's Promised Shift May Be Marketing, Not Real Change

Will be important to distinguish marketing shifts from actual on the ground changes with Xbox. So far there's every indication this is the same post-platform future the company's been teasing, just with more buying from the community. https://t.co/ReCIHue4iz

By Ethan Gach
Apologize, Then Pay: Simple Solution to Payment Complaints
SocialApr 9, 2026

Apologize, Then Pay: Simple Solution to Payment Complaints

One way to respond to people accusing you of not paying them for months is to simply apologize and send the money.

By Ethan Gach
Steam Stats Plummet for Game I Crave at Lunch
SocialApr 8, 2026

Steam Stats Plummet for Game I Crave at Lunch

I've never seen Steam trend lines so dire for a game I keep wanting to take lunch breaks to go play https://t.co/rjgsebXWNG

By Ethan Gach
State
SocialApr 6, 2026

State

State of Decay 3 studio head Phillip Holt recently confirmed the 2020 reveal trailer ahead of the Xbox Series X/S launch was basically fake. Kotaku reported back in 2022 that developers were caught off guard by it, including the zombie...

By Ethan Gach
Cover Art Triggers Impulse Buys Despite Low Ratings
SocialApr 3, 2026

Cover Art Triggers Impulse Buys Despite Low Ratings

Seeing a jewel case on the shelf with anime cover art for a game I've never heard of and deciding it's an absolute must-buy even though it's a 6.5/10 at best.

By Ethan Gach
Reviewers Earn Less than Minimum Wage, Not a Conspiracy.
SocialApr 1, 2026

Reviewers Earn Less than Minimum Wage, Not a Conspiracy.

It's fine to disagree with scores. That's what they're there for. But I promise you someone who busted their ass to review 2 games requiring 150 hours between them for a rate that comes out to less than minimum wage...

By Ethan Gach
PS5 Price Hikes Turn Console Gaming Into Luxury
SocialMar 31, 2026

PS5 Price Hikes Turn Console Gaming Into Luxury

Past PlayStation consoles used to be very affordable at this point in their life cycle. The PS5 price hikes aren't just bucking traditional console gaming trends, they're turning console gaming into a luxury. https://t.co/Nm5BSCY57t https://t.co/KOx4r86UMY

By Ethan Gach
Game's Rave Reviews Drive Weekly Sales Doubling
SocialMar 31, 2026

Game's Rave Reviews Drive Weekly Sales Doubling

“The game is being very well-reviewed. The sales are increasing organically, doubling almost weekly.” https://t.co/ESnpPcMe0s

By Ethan Gach
Sony's Pricing Unrealistic, Counts on Fan Spending
SocialMar 30, 2026

Sony's Pricing Unrealistic, Counts on Fan Spending

There is no chance at these prices. Sony is banking on higher average spend among existing fans to make up the difference.

By Ethan Gach
Warhorse Cites Talent, Stays Silent on AI Translator Replacement
SocialMar 30, 2026

Warhorse Cites Talent, Stays Silent on AI Translator Replacement

Warhorse said it's a "talent driven" studio but won't comment on the translator who claimed he was fired and replaced with AI "out of respect for the privacy." https://t.co/5Fsh4PJROG

By Ethan Gach