Recent Posts
Social•Feb 13, 2026
Ubisoft Downplays Strike, Says Fewer Devs Involved
Earlier this week, it was reported that 1,200 developers went on strike at Ubisoft in France and Italy. Days later, Ubisoft is pushing back saying that number was much lower as it focuses on "maintaining an open and constructive dialogue" with angry devs https://t.co/46a3mMXqhf
By Ethan Gach
Social•Feb 13, 2026
From Peanut Stunts to Mega Budgets: Gaming Marketing Evolves
The meta has changed a lot since Bungie launched Destiny. Activision's marketing machine spent tens of millions hyping that game up. For Marathon, the director is livestream with a guy who pretends to be a peanut to get people to pre-order...
By Ethan Gach
Social•Feb 12, 2026
Live Service Games Stuck in Inescapable Death Spiral
The live service game death spiral is a bleak one. It's difficult to avoid and all but impossible to escape. Here's what the heads of Specter Divide (remember that) said about the dead game stench back in 2024. https://t.co/keUaQlgBVX https://t.co/xepsE2x5QW
By Ethan Gach
Social•Feb 12, 2026
Investors Need Massive User Base, Causing Game Sector Exit
You would need like 100 Mewgenics to satisfy the returns these types of investors in games are looking for which is why they are abandoning the sector.
By Ethan Gach
Social•Feb 12, 2026
Wildlight Cuts Staff, Retains Core Team for Game
Update: Wildlight confirms big layoffs but says core group will remain. "Today we made an incredibly difficult decision to part ways with a number of our team members while keeping a core group of developers to continue innovating on and supporting...
By Ethan Gach
Social•Feb 11, 2026
Daily Active Users Metric Inflates by Cherry‑picking Peak Days
The daily active users is especially useless because it just takes the highest one-day peaks from across the year.
By Ethan Gach