Ethan Gach

Ethan Gach

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Senior Reporter (Kotaku); covers studios, releases, labor, and platform policy.

Todd Howard: Leaks Never Damage a Game’s Success
SocialFeb 18, 2026

Todd Howard: Leaks Never Damage a Game’s Success

Todd Howard says he doesn't think a leak has ever hurt the success of a game https://t.co/4NImrpYtkl

By Ethan Gach
Wildlight Secured Multiple Funding Rounds, Stayed Silent
SocialFeb 18, 2026

Wildlight Secured Multiple Funding Rounds, Stayed Silent

It is of course not at all surprising that Wildlight raised money through multiple rounds of investment. The unusual thing is that unlike many other studio startups in the last five years it never publicized the initial investment or subsequent funding...

By Ethan Gach
Highguard Site Down, PR Refuses to Comment on Roadmap
SocialFeb 17, 2026

Highguard Site Down, PR Refuses to Comment on Roadmap

The Highguard website has been down all day. I asked Wildlight why and when players might expect an update on the game's roadmap. PR declined to comment. https://t.co/y3MJDo1i6t

By Ethan Gach
Online Strangers Critique Game Dev's View on Difficulty
SocialFeb 15, 2026

Online Strangers Critique Game Dev's View on Difficulty

The number of internet randos lecturing a Housemarque artist on what's easy and hard in game development

By Ethan Gach
Ubisoft Downplays Strike, Says Fewer Devs Involved
SocialFeb 13, 2026

Ubisoft Downplays Strike, Says Fewer Devs Involved

Earlier this week, it was reported that 1,200 developers went on strike at Ubisoft in France and Italy. Days later, Ubisoft is pushing back saying that number was much lower as it focuses on "maintaining an open and constructive dialogue" with...

By Ethan Gach
From Peanut Stunts to Mega Budgets: Gaming Marketing Evolves
SocialFeb 13, 2026

From Peanut Stunts to Mega Budgets: Gaming Marketing Evolves

The meta has changed a lot since Bungie launched Destiny. Activision's marketing machine spent tens of millions hyping that game up. For Marathon, the director is livestream with a guy who pretends to be a peanut to get people to pre-order...

By Ethan Gach
Live Service Games Stuck in Inescapable Death Spiral
SocialFeb 12, 2026

Live Service Games Stuck in Inescapable Death Spiral

The live service game death spiral is a bleak one. It's difficult to avoid and all but impossible to escape. Here's what the heads of Specter Divide (remember that) said about the dead game stench back in 2024. https://t.co/keUaQlgBVX https://t.co/xepsE2x5QW

By Ethan Gach
Investors Need Massive User Base, Causing Game Sector Exit
SocialFeb 12, 2026

Investors Need Massive User Base, Causing Game Sector Exit

You would need like 100 Mewgenics to satisfy the returns these types of investors in games are looking for which is why they are abandoning the sector.

By Ethan Gach
Wildlight Cuts Staff, Retains Core Team for Game
SocialFeb 12, 2026

Wildlight Cuts Staff, Retains Core Team for Game

Update: Wildlight confirms big layoffs but says core group will remain. "Today we made an incredibly difficult decision to part ways with a number of our team members while keeping a core group of developers to continue innovating on and supporting...

By Ethan Gach
Daily Active Users Metric Inflates by Cherry‑picking Peak Days
SocialFeb 11, 2026

Daily Active Users Metric Inflates by Cherry‑picking Peak Days

The daily active users is especially useless because it just takes the highest one-day peaks from across the year.

By Ethan Gach