Geoffrey Moore

Geoffrey Moore

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Author of Crossing the Chasm - Technology Adoption

AI Handles Facts, Humans Must Provide Judgment
SocialApr 10, 2026

AI Handles Facts, Humans Must Provide Judgment

In working with generative AI, I find it useful to separate two things. It is very good at assembling plausible answers. For questions of fact, that makes it an extraordinarily efficient tool. Judgment is a different matter. Judgment carries accountability....

By Geoffrey Moore
Real‑time GTM Dilemma: Choose Market, Not Just Message
SocialApr 9, 2026

Real‑time GTM Dilemma: Choose Market, Not Just Message

Most go-to-market problems don’t look like strategy problems at first. They show up as stalled pipelines, strong demos that go nowhere, or early traction that refuses to scale. The instinct is to adjust the message or push harder on demand...

By Geoffrey Moore
Keep Early Talent to Sustain AI-Driven Leadership Pipeline
SocialApr 9, 2026

Keep Early Talent to Sustain AI-Driven Leadership Pipeline

A firm that pauses hiring for a few years rarely feels the impact right away. The consequences show up later, when the organization looks for people who were never developed. In professional services, that gap tends to appear in the...

By Geoffrey Moore
Truthful Inquiry Keeps Our Minds in Cognitive Balance
SocialApr 7, 2026

Truthful Inquiry Keeps Our Minds in Cognitive Balance

The mind has its own version of homeostasis. It works by adjusting its models of the world to reduce surprise. When expectations and reality drift apart, the system tries to correct. That process depends on a willingness to engage with...

By Geoffrey Moore
Sustained Balance Routines Prevent Small Disruptions From Spiraling
SocialApr 6, 2026

Sustained Balance Routines Prevent Small Disruptions From Spiraling

One of the more subtle risks in daily life is not the disruption itself but how long we remain out of balance afterward. Most people have ways to settle themselves in the moment. Fewer have routines that help them return...

By Geoffrey Moore
Align Leadership with Culture’s Purpose to Drive Strategy
SocialApr 2, 2026

Align Leadership with Culture’s Purpose to Drive Strategy

Culture is often blamed when strategy stalls. In many cases, the challenge comes from how the culture is being interpreted. Every culture has a purpose, along with strengths and limitations. Leadership needs to work with those realities. The goal is...

By Geoffrey Moore
Adapt Leadership to Culture, Not One-Size-Fits-All
SocialApr 1, 2026

Adapt Leadership to Culture, Not One-Size-Fits-All

Enterprises operate across several cultures. Each has its own purpose, cadence, and success criteria. Each calls for a different style of leadership. Treat them as interchangeable, and confusion follows. A more effective move is to identify which culture you are...

By Geoffrey Moore
Spot Real Adoption, Not Just Early Interest
SocialMar 26, 2026

Spot Real Adoption, Not Just Early Interest

Execution is visible. Adoption is not. Many teams are active in the market, but unclear on where real demand is forming. In AI-driven categories, this becomes harder. Strong demos and early interest can mask a lack of commitment from the...

By Geoffrey Moore
Distinguish Systems From Programs to Avoid Costly Failures
SocialMar 25, 2026

Distinguish Systems From Programs to Avoid Costly Failures

When systems are treated like programs, exceptions accumulate, and the cost of maintaining them rises over time. When programs are treated like systems, they deliver activity but struggle to produce meaningful change. Neither failure mode is surprising. Both are common....

By Geoffrey Moore
Leaders Must Separate System Ops From Change Initiatives
SocialMar 24, 2026

Leaders Must Separate System Ops From Change Initiatives

Most Productivity Zone leaders are carrying two jobs, whether they acknowledge it or not. One is to run standardized systems at scale. The other is to support initiatives that are meant to change outcomes. Each requires a different mindset, different...

By Geoffrey Moore
Focus Bridges the Adoption Gap Between Visionaries and Pragmatists
SocialMar 22, 2026

Focus Bridges the Adoption Gap Between Visionaries and Pragmatists

Careers rarely unfold in a straight line. Mine certainly did not. I began as an English major, earned a doctorate in medieval and Renaissance literature, taught for four years, then left academia for high tech. That path eventually led me...

By Geoffrey Moore
AI Enables Continuous Dynamic Optimization Over Static Rules
SocialMar 19, 2026

AI Enables Continuous Dynamic Optimization Over Static Rules

Most enterprise systems today operate on what could be called static real-time optimization. Rules are defined in advance and triggered when conditions match. This works well until the situation falls outside the rule set. At that point, performance degrades, and...

By Geoffrey Moore
AI Era Deepens Adoption Chasm; Target Early Customers
SocialMar 10, 2026

AI Era Deepens Adoption Chasm; Target Early Customers

The chasm has not disappeared in the age of AI. In many markets, it has become harder to cross. Early enthusiasm is easy to generate, but sustained adoption requires focus on the right early customers and a disciplined go-to-market strategy....

By Geoffrey Moore
Prove Measurable Impact to Turn Pilots Into Essential Infrastructure
SocialMar 10, 2026

Prove Measurable Impact to Turn Pilots Into Essential Infrastructure

Established businesses optimize forecasts and margins. Early ventures face a more fundamental question: are customers achieving meaningful value? What matters is measurable impact that customers are willing to speak about publicly. When target accounts achieve real outcomes, referenceability follows. That...

By Geoffrey Moore
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