Geoffrey Moore

Geoffrey Moore

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Author of Crossing the Chasm - Technology Adoption

Agentic AI's Cost Curve Will Redefine SaaS Competition
SocialMay 11, 2026

Agentic AI's Cost Curve Will Redefine SaaS Competition

A lot of attention is going to product features and market positioning. The more consequential variable may be cost. Agentic AI introduces a moving expense curve into software businesses that were built on predictability. That curve has not settled yet....

By Geoffrey Moore
Human Value Shifts to AI Supervision and Coordination
SocialMay 8, 2026

Human Value Shifts to AI Supervision and Coordination

If AI agents handle the front line, attention shifts to the layers above. Human roles that manage escalations, guide decisions, and oversee workflows take on greater weight. Beyond that, new roles emerge to coordinate systems where people and agents operate...

By Geoffrey Moore
Liberal Arts Skills Will Lead AI Management Revolution
SocialMay 5, 2026

Liberal Arts Skills Will Lead AI Management Revolution

Most executives are focused on what AI can automate. A more interesting question is who will manage it well. Human-AI workflows need people who can frame problems, test reasoning, detect manipulation, communicate clearly, and guide decisions under ambiguity. That is...

By Geoffrey Moore
Solve Real Problems, Upskill Your Team with AI
SocialMay 1, 2026

Solve Real Problems, Upskill Your Team with AI

Practical AI projects create two returns at once. They improve the business while helping the workforce build new capabilities. When teams use AI to solve operating problems, they learn prompting, evaluation, judgment, collaboration, and implementation. That kind of learning tends...

By Geoffrey Moore
AI Enhances Decision-Making Without Replacing Human Judgment
SocialApr 30, 2026

AI Enhances Decision-Making Without Replacing Human Judgment

The earliest value from enterprise AI may come from stronger decision processes. Ask teams to define a problem clearly, develop their own proposals, then use AI to critique the thinking, surface blind spots, and present additional options before decisions are...

By Geoffrey Moore
Break Blame Cycles with Truth, Listening, and Boundaries
SocialApr 28, 2026

Break Blame Cycles with Truth, Listening, and Boundaries

When public discourse becomes saturated with blame, many people respond in kind. That reaction is understandable, but it rarely changes the pattern. Counter-blame usually strengthens the same dynamics it hopes to defeat. A more demanding response is to speak truth...

By Geoffrey Moore
Blame Unites Briefly, Trust Sustains Long-Term Leadership
SocialApr 27, 2026

Blame Unites Briefly, Trust Sustains Long-Term Leadership

Demagogues understand something many leaders forget. A group can be united quickly by pointing at an enemy. Shared resentment can create energy, loyalty, and momentum for a time. It can also distort judgment, weaken trust, and make disagreement feel like...

By Geoffrey Moore
Ecosystems, Not Engineering, Drive Long‑Term Platform Dominance
SocialApr 25, 2026

Ecosystems, Not Engineering, Drive Long‑Term Platform Dominance

A dominant platform can look permanent right up until the moment the market changes. Pushkar Ranade has written a thoughtful piece on the rise of x86, the Wintel era, and why stronger engineering alone rarely determines the winner. It is...

By Geoffrey Moore
Match AI Risks to the Right Organizational Zone
SocialApr 17, 2026

Match AI Risks to the Right Organizational Zone

Not all risks belong in the same part of the organization. Some call for exploration, others for disciplined execution, and a few require full commitment across the enterprise. Treating them the same way is a common source of confusion. The...

By Geoffrey Moore
AI Handles Facts, Humans Must Provide Judgment
SocialApr 10, 2026

AI Handles Facts, Humans Must Provide Judgment

In working with generative AI, I find it useful to separate two things. It is very good at assembling plausible answers. For questions of fact, that makes it an extraordinarily efficient tool. Judgment is a different matter. Judgment carries accountability....

By Geoffrey Moore
Real‑time GTM Dilemma: Choose Market, Not Just Message
SocialApr 9, 2026

Real‑time GTM Dilemma: Choose Market, Not Just Message

Most go-to-market problems don’t look like strategy problems at first. They show up as stalled pipelines, strong demos that go nowhere, or early traction that refuses to scale. The instinct is to adjust the message or push harder on demand...

By Geoffrey Moore
Keep Early Talent to Sustain AI-Driven Leadership Pipeline
SocialApr 9, 2026

Keep Early Talent to Sustain AI-Driven Leadership Pipeline

A firm that pauses hiring for a few years rarely feels the impact right away. The consequences show up later, when the organization looks for people who were never developed. In professional services, that gap tends to appear in the...

By Geoffrey Moore
Truthful Inquiry Keeps Our Minds in Cognitive Balance
SocialApr 7, 2026

Truthful Inquiry Keeps Our Minds in Cognitive Balance

The mind has its own version of homeostasis. It works by adjusting its models of the world to reduce surprise. When expectations and reality drift apart, the system tries to correct. That process depends on a willingness to engage with...

By Geoffrey Moore
Sustained Balance Routines Prevent Small Disruptions From Spiraling
SocialApr 6, 2026

Sustained Balance Routines Prevent Small Disruptions From Spiraling

One of the more subtle risks in daily life is not the disruption itself but how long we remain out of balance afterward. Most people have ways to settle themselves in the moment. Fewer have routines that help them return...

By Geoffrey Moore
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