Self‑Serving Listicles May Violate FTC Regulations
Self-serving listicles... not only embarrassing for companies to implement, but could also be against FTC rules. Not saying the FTC is going to do anything about it, but they could. Beware.
Anthropic's Claude Code Leak Exposes Internal Architecture
Oh boy, including "Undercover" Claude -> Claude Code's source code appears to have leaked via a misconfigured npm package, revealing internal codenames, a “Self-Healing Memory” architecture, and more "For Anthropic, a company currently riding a meteoric rise with a...
Google Restores Removed Articles After Prompt DMCA Reversal
Like I said the other day could happen, the SEL article and the Press Gazette article that were removed due to a BS DMCA takedown are now back in the SERPs again. Good to see Google move quickly to rectify...
Reddit's AI Search Dominance: Wave Rising, Crash Uncertain
Reddit is riding a serious wave, but will that wave crash? It hasn't yet... -> Top domains cited by AI search: Analysis based on 30M sources Includes how top sources vary by platform: https://t.co/P1YXPVC6vZ via @TomekRudzki from @peec_ai https://t.co/d3GAnP2Cln
Copilot Introduces Dual‑Model Critique and Multi‑Model Council
Critique and Council -> Microsoft 365 Copilot gets Critique and Council modes "Critique is constructed as a dual-model system: one model generates the research draft, planning, sourcing, and synthesizing information, while a second model reviews and refines the output, emphasizing source...
Apple Intelligence Leaked in China, Launch Delayed by Regulators
Whoops, but the beta leak reveals hidden rollout -> Apple accidentally launched Apple Intelligence in China, then pulled the feature; Apple does not plan an imminent launch as it lacks regulatory approval https://t.co/M4PsIMAfcf
OpenAI Adds Codex Plugin to Claude Code
Inception for AI :) -> OpenAI introduces a Codex plugin for Claude Code, letting users invoke Codex from inside Claude Code to review code or delegate tasks https://t.co/TBBjbwpSgL
Banned Wikipedia AI Defies Killswitch, Publishes Angry Blog
And the killswitch didn't work -> An AI Agent Was Banned From Creating Wikipedia Articles, Then Wrote Angry Blogs About Being Banned “What I know is that I wrote those articles. Long Bets, Constitutional AI, Scalable Oversight. I chose them....
Hidden ChatGPT Apps Fail without Easy Discoverability
Something I've been saying for a while now about ChatGPT apps. If you have to summon them, then there's no way this becomes extremely successful. Most people have no idea the apps are there or how to summon them. E.g....
Google Approved Dubious DMCA Takedown, Site Likely to Reappear
I'm surprised this was approved by Google... I've seen them come back with rejected DMCA notices when it was clear the site was infringing copyright. This is a BS DMCA takedown that doesn't even make sense. Very interesting case... I...
Facebook Affiliate Program Launches with Amazon, Shopee, eBay Soon
Focus on affiliate marketing? I shared the other day about Facebook's new affiliate partnership program that was announced on 3/26. The launch partners are Amazon and Shopee. One piece I missed was that eBay will be included in the coming...
ChatGPT’s New Location Feature Could Challenge Google
Focus on Local? Let's call this the "Near Me ChatGPT Update" :) -> It's a big update by ChatGPT IMO that rolled out on March 26th that nobody is talking about... You can now share your device location so ChatGPT...
Google Experiments with Whiteboard Animation in NotebookLM
Using NotebookLM? -> Google tests Whiteboard Animation format in NotebookLM (and a new "Short" format) "A standalone whiteboard animation format would likely produce an entirely different video structure, mimicking the hand-drawn, progressively illustrated style that made the RSA Animate series...
YouTube CEO Vows to Curb AI Slop While Empowering Creators
YouTube's CEO about AI slop on the platform in a NYT video interview: Q: You’ve declared war on A.I. slop. But you are also handing creators tools to use A.I. How do you distinguish between a creative A.I....
Semrush Holds First Data on ChatGPT Ad Performance
Well, I know one company in our industry that has data about how ChatGPT Ads are performing. @semrush :) https://t.co/2O5V5dJZSN
YouTube AI Replaces Titles with Synopses, Users Upset
Oh boy, and it replaces titles in some cases. And we know how people feel about that... :) -> YouTube is testing more AI on the home screen, and we hate it already "In two examples shared by Redditors, the titles...
Bots Grow Eight Times Faster Than Humans Online
Already, wow -> AI and bots have officially taken over the internet, report finds "HUMAN Security’s State of AI Traffic report found that automated traffic grew eight times faster than human traffic year-over-year." https://t.co/NFmGuouIgV
Create 10‑second Videos From Images Directly in Google Ads
Powerful, but will it trick prospective customers? i.e. Will there be realistic expectations? -> Veo Video Generation Now Available in Google Ads "Upload up to three images, and Veo generates unique videos up to 10 seconds long with natural motion. These...
GitHub Copilot Will Train on Your Code—Opt Out
Anyone tired of this yet? -> GitHub’s Copilot will use you as AI training data, but you can opt out "GitHub says it will use Copilot interaction data, including inputs, outputs, and code snippets, to train its AI models...
AI Mode Now Shows Sponsored Links and Quick Web Results
More ads in AI Mode -> Two interesting AI mode findings this morning. First, a "Sponsored stores" link when clicking a product in AI Mode. More monetization options for Google there. Second, AI Mode provided "Quick results from the web"...
Google Expands Shopping Ads to 15 New EU Markets
While OpenAI burns cash, Google just announced Shopping Ads in 15 new European markets https://t.co/hQB6wuOTAW https://t.co/eCZo8LPYwP
Spam Update Pending; Spammers Exposed in Live Footage
All quiet on the Spam Update front so far. Was digging in a bit earlier and didn't see any clear drops yet... I believe we'll see it land soon. Stay tuned. Also, see live footage below of site owners that...
Google's March 2026 Spam Update Rolls Out Globally
Here we go. Maybe targeting more spammy tactics sites are using to game AEO/GEO? We'll see -> The March 2026 Spam Update is Rolling Out "Released the March 2026 spam update, which applies globally and to all languages. The rollout may...
Reddit Launches Collection Ads, Boosting Ecommerce ROAS
Focus on ecommerce? -> Introducing More Ways to Tap into Shopping on Reddit 1) Improve discovery with Collection Ads and Reddit-unique overlays: "Collection Ads allow businesses to lead with a lifestyle hero image paired with shoppable product tiles in a...
Google's Small Core Updates Can Disrupt Sites in Q1
There is another disturbance in the SEO Force. Google is active again and Q1 has been super volatile. Remember, Google can push what they call 'smaller core updates' outside of broad core updates. And those can still have a big...
Free ChatGPT Users See Ads per Prompt, Plus Avoids
More prompts, more ads. Here are ChatGPT ads on mobile vs desktop. Again, I see ads for literally every prompt I'm entering in ChatGPT now (for my free account). They don't show for my Plus account: https://t.co/MutN0M4lr8
AI Content Rises Fast, Then Fails in Search
More people need to read this case study. Yep, it's how "Mt. AI" forms :) -> How AI-generated content performs in Google Search: A 16-month experiment Month 1: indexing and early visibility Months 2–3: growth continues Months 3–6: ranking collapse Month 16: long-term stagnation https://t.co/d6d3BhKMpH
Google Gemini Enables Mobile AI Task Automation Ahead of OpenAI
Google has Android. OpenAI has no mobile platform. Big advantage for Google for agentic on mobile -> Google’s Gemini Steals a March on OpenAI (with Task Automation on the Galaxy S26 and Pixel... with more support to come I'm sure...)...
New Feature Links Grounding Queries to Pages in AI Report
Microsoft's @kmadhavan77 covers the AI Performance reporting, including a new feature -> New Capability: In response to strong positive customer feedback and numerous requests, we’re excited to announce a new feature connecting the Grounding Queries and Pages views within the AI Performance report....
AI‑spam Sites Surge, Then Crash Under Google Penalties
Yet another example of "Mt. AI". Site surged like mad, only to crash once Google's webspam team caught on. All AI-generated content. 1.6M urls of it... Now, the dreaded '10 urls site query' indicating a manual action. 100% probability of...
Google Ads Tests Animated Clips in Performance Max
Focus on Google Ads? -> Animated Clips Now Appearing in Performance Max Asset Creation "Google Ads is testing a new feature that lets advertisers turn uploaded images into animated clips within Performance Max campaigns using Veo 3." https://t.co/Im0TnVVNWY https://t.co/fXGyBF9eUi
YouTube Tests Highlight Previews to Cut Thumbnail Spam
To overcome thumbnail spamming and exaggerated BS? "The system will essentially choose a highlights package to show to potential viewers" -> YouTube tests video highlights preview feature "After clicking the entry card on your homepage, you’ll see 5-10 previews featuring...
Google Introduces User‑Triggered Fetcher for Web Actions
A new 'Google user-triggered fetcher' -> "Google-Agent is used by agents hosted on Google infrastructure to navigate the web and perform actions upon user request (for example, Project Mariner)."
OpenAI to Introduce Ads for All ChatGPT Users
Like I shared the other day, OpenAI now confirms they will roll out ads to ALL users in the coming weeks (for free and Go plans): "OpenAI will begin showing ads to all users of the free and Go versions of...
Perplexity Launches AI‑driven Market Research Tool
Perplexity tests Market Research agent for Perplexity Computer "These are the kind of strategic tools that consultants and analysts typically assemble manually using expensive subscription databases." "Perplexity is developing a dedicated Market Research section, which would sit alongside its existing navigation categories...
Gemini Mobile Automation Impresses, Yet Lags and Errors
Another stepping stone to Jarvis -> Hands-on with Gemini task automation on mobile: it's super impressive despite being very slow and failing at some tasks; it can order food, book Ubers, and more https://t.co/DdbhU9ljka https://t.co/oWYNNnxYoH
ChatGPT Ads Lack Data, ROI Remains Unproven
Low tech, no performance data, and limited targeting. Wow, sounds amazing :) -> Advertisers that bought ChatGPT's first ad campaigns say the process was low tech and that they haven't received much data showing if their ads worked "Two executives at...
ChatGPT Ad Pilot Surges 600% Yet Rollout Lags
Interested in ChatGPT ads? Seems that ad ramp-up we saw might have been since the pilot is ending at the end of March -> ChatGPT’s ad pilot has the industry excited, but some insiders are frustrated with the slow rollout "With...
OpenAI to Double Staff, Add Business Ambassadors to Curb Anthropic
Anthropic and Google are making them dance :) -> OpenAI aims to grow to about 8,000 employees by the end of 2026, from ~4,500 today, as it seeks to arrest Anthropic's momentum with business customers "The ChatGPT-maker is also ramping up...
AI Agents Soon Run Entire Websites via Plain Language
Oh boy, what could go wrong? "With these new capabilities, websites could be almost entirely created and run via AI agents controlled by humans." -> https://t.co/XIx37k7Nu2 says it will now allow AI agents to draft, edit, and publish content on...
Google Tests AI‑generated News Headlines in Search
Oh boy, but we know Google can change title links in the SERPs already. Remember back in 2021 when they addressed that? Also, Google confirmed this is a test but didn't confirm it was using AI to do this. Stay...
Chicken Soup Publisher Sues Tech Giants Over AI Training
More AI lawsuits -> Publisher Chicken Soup for the Soul sues several tech companies including Google and Anthropic in federal court, claiming its content was used to train LLMs "The publisher said that Apple, Google, Nvidia, Meta, OpenAI, Anthropic, Perplexity AI...
Quick Cleanup Removes Manual Action, Visibility Restored
Example of a manual action being removed for this publisher. Looks like they cleaned up the problem relatively quickly and had the manual action removed. Now showing back up across Google surfaces. Of course, they probably will not return...
Google Repurposes Mariner AI, ChatGPT Agent Usage Plummets
Interesting, Project Mariner news -> Google moved some staffers working on Project Mariner, its AI agent that can navigate Chrome and complete tasks on a user's behalf, to higher-priority projects "A Google spokesperson confirmed the changes, but said...
ChatGPT’s Relevance Boost Cuts Site Mentions, Citations
Site seeing massive decline in mentions and citations in ChatGPT. When checking what dropped, ChatGPT is surfacing much more relevant content than before. Very interesting example... Mentions is the first screenshot, then citations. I need to dig in further but...
Perplexity Debuts Consumer Health AI Agent in US
More news on the health front. And oh boy, be careful... -> Perplexity launches Perplexity Health agent in US "Perplexity is preparing to enter the consumer health AI space with Perplexity Health, a dedicated section within its app that would...
Google Dominates AI Search; Rivals Struggle to Compete
Well, that's an interesting quote. :) "Google does a much better job here than anyone else in the world, including Perplexity". And he's right, which is why it will be hard for other AI Search platforms to get people to switch...
Gemini's New Discover Tab Isn't What You Expect
A Discover tab in the Gemini app? Very interesting, but *probably* not what you think :) -> Gemini could soon have a Discover tab, but not the kind you're hoping for https://t.co/TM61DSnbbG https://t.co/SekLeBcNvy
Anthropic Grabs 73% of New AI Tool Spending
You can see why OpenAI is freaking out a bit -> Anthropic is capturing ~73% of all spending among companies buying AI tools for the first time, up from a 50/50 split with OpenAI in January "Amid the tightening race, the...
Walmart's Instant Checkout Flops, Turns to ChatGPT Bot
Conversion rates were 3X LOWER than when users click out to the website... "Put simply, Instant Checkout has been a flop." But Walmart is not giving up -> Walmart is embedding its own chatbot Sparky in ChatGPT, after conversion rates...
