Graham Cochrane (DIY Music Biz)
Music creator/business educator discussing streaming compensation, production music, and sustainable careers.
Free Sync Licensing Course Boosted 50 Producers' Careers
Last year I gave 50 music producers my sync licensing course for free. Here's what happened ↴
Embarrassing Track May Be Sync Agent’s Dream
Your favorite track might not be the one that gets placed. The one you’re embarrassed by might be exactly what a sync agent needs. Pitch The Music
Include Instrumentals with Full Songs to Boost Sync Approval
Most of the sync licensing briefs I get are for instrumentals. If you’re pitching full songs (good sync fees), supply instrumental versions too. Also, make sure the music production is solid 👌🏽 The more useful versions you give them, the easier it is to...
Start Small: Sign Few Libraries, Land Syncs First
Sign with a few production music libraries. Get your feet wet Get some sync placements You can get picky later.
Just Eight Bars Away From Your Sync Breakthrough
A lot of you reading this thread are 8 Bars away from a sync placement. Don't give up Pitch More Music
Build Real Relationships, Not Search for ‘Best’ Publisher
There’s no ‘best’ music publisher to send your music to for sync placements The ones that work are the ones that 🎯 A) Land you placements 🎯 B) You’ve built real relationships with Each relationship is different and builds at its own pace. Message...
30‑Minute Nightly Routine to Grow Your Music Catalog
The 30 minute routine I use to build my music catalog after the kid goes to sleep Every parent needs a... ↴
DAW Mastery Often the Toughest Hurdle in Sync Licensing
People struggle with different parts of sync licensing. Some struggle with making the music. Some struggle with waiting. Some can’t follow directions. Some don’t understand their DAW. That last one really sucks when you’re already good with the others
Register with a PRO to Secure Performance Royalties
May Sync Licensing Tip 3 You need this ↴ Sign up with a Performing Rights Organization (PRO) Options = ASCAP, BMI, SESAC, SOCAN, etc. Already registered? Find and save your IPI/CAE number. I keep mine in my pitching folder 📂 I also keep a copy...
Avoid Beat Tags; Appear Professional to Sync Licensors
Beat makers who are trying to break into sync licensing ❌ STOP sending in tracks with beat tags. It makes you look extremely unprofessional.
Start Sync Licensing by Partnering with Local Indie Filmmakers
The easiest way to get your feet wet in sync licensing? Find local indie film creators The 2nd way ↴
Rejection Is Normal When Learning Sync Licensing
If you’re learning sync licensing, rejection is part of the process. The same goes for pitching music when you're not confident.
Structure Your Music for Sync Success Before Pitching
Sync licensing companies are very easy to find these days. • Google • Social media • Directories Before you pitch your music, learn how to structure it so publishers can actually use it https://diymusicbiz.com/sync-prep-challenge
One Yes Can Overturn a Year of Rejection
You only need 1 yes to make a year's worth of rejection look stupid. For a long time it's ➝ A fat stack of no's ➝ Beats that never leave the laptop ➝ A bunch of doubt in a folder. Then one morning, the email...
90-Day Blueprint to Land Sync Placements From Zero
Age 42 Still learning Still landing sync placements Here’s how I’d approach sync licensing in 90 days if I had to start over with 0 placements... 0 contacts Let’s break it down 👇🏽