Jason Fried

Jason Fried

Creator
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Started & runs 37signals (makers of Basecamp, HEY, and ONCE). Non-serial entrepreneur, serial author. DM or email me at jason@hey.com.

AI Amplifies Bikeshedding: Tiny Issues Overwhelming Projects
SocialMar 26, 2026

AI Amplifies Bikeshedding: Tiny Issues Overwhelming Projects

There was a time when I heard about bikeshedding for the first time. As obvious as the behavior was, I didn't know there was a term for it. So if you don't know, it's time to know, because building with AI...

By Jason Fried
Fizzy SaaS Goes Free, Powered by Basecamp Support
SocialMar 23, 2026

Fizzy SaaS Goes Free, Powered by Basecamp Support

Fuck it, we just made Fizzy completely free. The open source installable version was always free, but the SaaS version was pay. No more. Basecamp and HEY's largess will subsidize Fizzy for all. So go grab your account at https://t.co/pGxSDeGKNK. It's Kanban...

By Jason Fried
Optimal Organization: Less Depth, More Clarity
SocialMar 17, 2026

Optimal Organization: Less Depth, More Clarity

Organize one level too deep and you're disorganized again. Just enough, even a little less than you may think is optimal, is usually the sweet spot.

By Jason Fried
Profit Over Pride: Control Costs, Outrun Competition
SocialMar 13, 2026

Profit Over Pride: Control Costs, Outrun Competition

Beyond having to make something you’re proud of, and that the market wants, business at its most essential is simply this: Make more than you spend. Most everything else is a distraction. Your only true competition are your costs.

By Jason Fried
Tesla's App Buying Eliminates Car‑sale Hassle
SocialMar 10, 2026

Tesla's App Buying Eliminates Car‑sale Hassle

The last car we bought was a @Tesla Model Y. Painless purchase process. No salespeople, no showroom, no upsells, no games, no haggling, no pressure. Just a personal choice on my own time, and a simple few-minute process handled entirely...

By Jason Fried
Master Success by Defining What You Won’t Build
SocialMar 10, 2026

Master Success by Defining What You Won’t Build

"What won't you build?" has always been the most important question. Knowing what you'll say no to is always more useful than knowing what you'll say yes to. This is true with most everything. Who won't you hire? Which company or client...

By Jason Fried
Free, Open‑Source Campfire Beats Paid Slack Alternatives
SocialMar 5, 2026

Free, Open‑Source Campfire Beats Paid Slack Alternatives

Didjaknow Campfire is totally free and open source? If you're paying big bucks for Slack (or equivalent) it's really worth giving Campfire a shot. And you should see what the folks at https://t.co/e7RtY6XSrx have done with it. Major, major customization....

By Jason Fried
Exceptional Service Beats Product Features Every Time
SocialFeb 18, 2026

Exceptional Service Beats Product Features Every Time

Some of my favorite customer testimonials aren't about our products, they're about our customer service. This morning: "I must say, the technology world is woefully unprepared to provide adequate customer service. I'm truly blown away that you took the time to walk...

By Jason Fried
Choose the Letter: Prioritize Product Over Business Wrapper
SocialFeb 16, 2026

Choose the Letter: Prioritize Product Over Business Wrapper

Are you an envelope entrepreneur or a letter entrepreneur? Someone who's about the container, the business on the outside, or someone who's more focused on the letter, the product inside? You can be both, but I think most are definitely one or...

By Jason Fried
Instant AI-Powered Resume Personalization with Haiku – Free Testers Wanted
SocialFeb 11, 2026

Instant AI-Powered Resume Personalization with Haiku – Free Testers Wanted

My fellow job seekers, listen up! I've been quietly working on a killer app to make resume personalization as easy as possible. It's called Haiku. Upload your resume and search for jobs. The chrome extension follows you around as you...

By Jason Fried
Entrepreneurs Often Run Jobs, Not Independent Businesses
SocialJan 25, 2026

Entrepreneurs Often Run Jobs, Not Independent Businesses

Many entrepreneurs think they’re independent simply by starting their own business, but if you have a complex cap table, a bank loan that’s always on your mind, or silent (or loud) partners who see things different ways, there’s a very...

By Jason Fried
Customers Ask for Features You Already Offer
SocialJan 23, 2026

Customers Ask for Features You Already Offer

One of the best reasons to talk to customers regularly is to hear their feature requests for features you already have. Yes, YOU know it exists. YOU know where it is. YOU know your product has it. YOU know how to...

By Jason Fried
Fizzy’s Whimsical Simplicity Revives Boring Business Software
SocialJan 21, 2026

Fizzy’s Whimsical Simplicity Revives Boring Business Software

"...what I noticed within seconds of trying Fizzy was the absence of overwhelming menus, buried options, and integrations I never asked for. At the same time, I was struck by the presence of a distinctive design and sense of whimsy...

By Jason Fried
Personal Email Replies Keep Customers Engaged, No AI Needed
SocialJan 21, 2026

Personal Email Replies Keep Customers Engaged, No AI Needed

Today my day is responding to nearly 200 customer emails. My direct email is in Basecamp for all customers to see, so occasionally when I send product announcements I get a lot of emails back. No assistant, no AI — just...

By Jason Fried
Jason Fried | Pulse