Zero‑downtime Migration of 5+ PB From AWS to On‑prem
Jeremy, a 19-year veteran of 37signals, calmly walks through the process moving 5+ petabytes of data and billions of individual files off AWS and onto our own on-prem storage setup without a second of downtime. The how, the time, and the tooling, it's all in here. Watch: https://t.co/XlvYQCq1Nq

HEY Calendar Year View Aligns Weekends for Clearer Layout
Updated the HEY Calendar Year view so weekends line up. A bit clearer, more recognizable structure revealed. We also pushed a number of other fixes plus a better layout for wider/larger screens. Before and after attached below. https://t.co/Kta1nvyfKe

HEY Calendar Launches New Year View Today
Loved this idea so much we brought it to the HEY Calendar overnight. Live now in the new Year view (top left toggle in your HEY Calendar account). https://t.co/xUOZd3RqzZ
Basecamp Offers Free Accounts for Educators and Homeschoolers
Reminder, Basecamp is entirely free for educators, classroom use, and homeschooling. Here's how to get your free account: https://t.co/AnYJocZfR6
Shape Up: Different Approaches for New Vs. Existing Products
We apply Shape Up slightly differently when building a new product vs. maintaining an existing one. Here's a look.

Comment Counts Added to Cards for Conversation Insight
Fizzy refinement continues. Now we show the number of comments on a card. Helps you spot ones with conversation vs. ones with crickets. https://t.co/KSonHBvAqX

Fizzy Update Streamlines Threads by Collapsing Activity
Just shipped a Fizzy update that collapses all the activity entries in a comment stream and just shows the last one. This prevents any interruption in the conversation. A single click of "Full history" reveals all the earlier ones. When Fizzy...
Highlight Current Settings, Stop Hiding Obvious Choices
Wish more services would steal our couldn't-be-more-obvious "You're using this" and "Switch to" pattern. This is the screen in Basecamp where you can change your login details, set up 2FA, etc. Most other services I've seen list a variety of options...
Streamlined Car Dealership Service with Fizzy Columns
Nice column setup for managing customer service at a car dealership using Fizzy.
One-Click Script Moves
Rob's gifts keep coming. Move from Asana to Fizzy with the flip of a script. Aiming to get these migrations into Fizzy proper with UI and all, but for now, at least you can explore on your own.
Visualize Software as Aerodynamics: Trim the Drag
Version 1 is about making the most aerodynamic object you can. Eliminating all the little things that create drag. If your software was physical, how would it look in a wind tunnel? What would obviously be sticking out, ruining the...
Top 10 Users Already Surpass 100 Cards on Fizzy
A few days into Fizzy and it's nice to see so many accounts with 100+ cards already. These are the top 10 (not including our internal accounts which have a few thousand). https://t.co/jBbD518FjB
Fizzy Hits 11,000 Users, Community Fuels Growth
About to pass 11,000 accounts so far on Fizzy! Love seeing the enthusiasm around this product, especially when I get emails like these below. Really proud of the work we did on this one. And it's just the beginning. Love...
Issue Tracking Belongs Beyond Developers, Everyone Has Bugs
EVERYONE’S GOT ISSUES has been a guiding light for Fizzy. Nearly all bug/issue trackers are targeted to software developers. For good reason! Software has a lot of bugs. And since most trackers are built for developers, they tend to be overly technical....
Fizzy Update Boosts Card‑Moving Speed and Smoothness
Really nice Fizzy update by @jorgemanru. Significant speed/smoothness increase w/r/t moving cards across columns. Live now.
Join the Fizzy Post-Launch Livestream Q&A
Fizzy post-launch Livestream Q&A https://t.co/rGZEMsyuWk
Joining TBPN at 2 PM to Discuss Fizzy Launch
I'll be on @TBPN around 2pm pacific today to talk about the Fizzy launch. Unless they totally surprise me and ask me about 5th grade history.
Introducing Picture Cards: Visual Guides for Easy Setup
I didn't show this in the Fizzy demo video, but it's one my favorite obscure features. Text is great, but sometimes a picture just makes more sense. So why not make picture cards? So we did. Here's an example for setting up...
Support Team Publishes Fizzy Help Guide on Writebook
The Fizzy help guide was written by our support team, and it's hosted as a Writebook, of course: https://t.co/7NRogb3IYp
Ask Your Fizzy Questions for Tomorrow’s Live Walkthrough
Planing on doing a livestream Fizzy walkthrough tomorrow. Let me know if there's anything specific you'd like me to focus on. Design decisions, product decisions, why things work (or don't work) this way or that way, etc.
Fizzy: Simple Kanban, No Corporate Bloat
INTRODUCING FIZZY Have you noticed that every issue and idea tracking tool you loved slowly morphed into boring, sluggish, corporate bloatware? Trello put on 40 pounds of cruft. Jira started charging by the migraine. Asana tried to become everything to everyone. GitHub...
A Beta Is Like Inviting Guests Over
Jason Fried argues that the most effective beta occurs just one to two weeks before a product’s official launch, essentially at version 0.99. At this stage the goal isn’t deep feature validation but a final house‑cleaning sprint to eliminate obvious flaws....
Start Small, Focus on Core Questions, Avoid Overreach
Instead of getting carried away, it's nice to be carried back instead. What's the essence of this? What's the core? Where's the epicenter? Have we slipped away from that? Good questions to ask when making the first version of anything. If...
Guess Our Pricing, Win Lifetime Free Account
If you can guess the Fizzy free/pricing model on the nose, I'll give you a free account for life once we launch. You can guess 5 times.
Design Variety Exists, Yet SaaS Stuck in Clones
I've always found watches, gauges, and dials inspiring because they demonstrate there are so many different ways to design and present essentially the same information. Shape, and type, and proximity, and size, and orientation, and color... There are so many ways...
Own Mistakes Transparently to Build Trust
This is exactly how you speak about a mistake, detail an outage, take responsibility, apologize earnestly, and build up trust. It adds a layer of concrete rather than chips away at what's left. Bravo to @eastdakota and the rest of the...

Color‑changing Notifications Give Instant Peripheral Progress Insight
One of my favorite touches in Fizzy are how notification cards change colors when they're done. And when they're stacked up, you can see slivers of cards behind cards. The peek, we call it. This notifications stack sits in the bottom...

ChatGPT Adds Basecamp Connector for Work Queries
Hey, look at what just showed up in ChatGPT this morning. A Basecamp connector! Now you can ask ChatGPT some Q’s about your work in Basecamp. Special thanks to the folks at @OpenAI and ChatGPT for making this happen. https://t.co/xPoSsMFSKS

HEY Adds Dedicated Previously Seen Page with Shortcut
New in HEY: Now you can jump to a dedicated page with all your Previously Seen emails. These are emails you've clicked on, read, or sent that aren't marked unread. Previously Seen remains as a dedicated section at the bottom of...
Finding the ‘Just Right’ Balance Creates Effortless Harmony
One of my greatest pleasures at work is trying to find that point where the work feels just right. Nothing more, nothing less, but right there in the pocket. It's there in every component, in every feature, in every flow, in...
Invite Users Right Before Launch to Force Final Polish
There are plenty of opportunities to invite people to your product ahead of the formal launch. Alpha, beta, etc. My preference is only right at the end. Typically a week or two before we go live. When the product is in...

Mobile On‑Call Queue Now Powered by Fizzy Integrations
Our mobile team is now running their On Call queue through Fizzy. Actual current screenshot below. And that little globe top left being filled in means webhooks have been setup. New cards are also pushed into a Campfire room in Basecamp...
300 Fizzy Beta Invites Sent, More Coming Soon
~300 Fizzy beta invites have been sent out over the last few days. More on the way.
Beta Invites Rolling Out; Join Waitlist Now
Alright! The first handful of Fizzy beta invites have gone out! Over the next week or two, assuming all goes well, we'll send invites to the thousands who've signed up for the list prior to opening it up to the public. If...
Fluid UI Makes Business Software Feel Playful
We've been working hard on nailing the transitions and feel of open and closing columns. Feeling really good about where we've likely landed. Little burst of color at the top when a column opens to reiterate that's the column that changed....
37signals Trims Staff to 62, Down From 80
Lots of questions about how how many people we have at 37signals. We currently have 62 people. We were around 80 at our employee-count peak a few years ago. We got smaller by not replacing people or specific roles when people left.
Fizzy Beta Invites Launch Next Week After Rebrand
For all those waiting on a Fizzy beta invite, a couple things: 1. The initial batch should begin next week. We had our all-company retreat this week and decided to hold off on invites until everyone was back at work. 2. We’re...
From Pulling Product to Being Pulled by It
At the start, you pull the product along. At the end, the product pulls you. This is the way.
Your Biggest Customer Is Your Biggest Vulnerability
While many think having a "largest customer" is an asset, it's actually a company's biggest weakness. If you can feel a single customer leave, you're in a delicate spot. If you have a customer you can't afford to lose, you're...
Trust Intuition, Even when It Defies Explanation
This part in this piece on @JoshuaKushner really rings true to me. I'm a gut-driven, intuition-first person, so I know exactly what he's saying here: --- “My deepest insecurity is that I have these intuitions about things that I cannot explain to...
Join Fizzy Private Beta: Early Access Before Public Launch
Aiming to begin sending out a handful of Fizzy private beta invites as soon as tomorrow. If you want to get on the list, quickly sign up here: https://t.co/6eFNse2WPf Also... Promise that if you sign up on the list you *will* get an...