Jay Baer

Jay Baer

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Founder of Convince & Convert; digital marketing, customer experience, and word-of-mouth expert

AI Accelerates Customer Expectations—Adapt or Fall Behind
SocialDec 18, 2025

AI Accelerates Customer Expectations—Adapt or Fall Behind

Customer expectations don’t stand still — they escalate. What made you successful yesterday may not keep you successful tomorrow. With AI reshaping the rules of the game, the success equation is changing faster than ever. How can you exceed customer...

By Jay Baer
Are Customers Ready for AI Agents?
SocialNov 10, 2025

Are Customers Ready for AI Agents?

At last week’s keynotes, several people asked me about AI agents and whether customers want or are ready for them? Eventually, YES! What AI agents can do is ASTONISHING compared to even nine months ago. But you may not know...

By Jay Baer
Adapting Advice Across Industries: Consulting on Mic
SocialOct 24, 2025

Adapting Advice Across Industries: Consulting on Mic

This is the BEST part of my job! Figuring out how to tailor my advice to different business leaders in totally disparate industries is a fun (and sometimes challenging) assignment. It’s basically consulting, but while holding a microphone. Here’s the...

By Jay Baer
Live Demo Shows AI Agents Revolutionizing Customer Experience
SocialOct 23, 2025

Live Demo Shows AI Agents Revolutionizing Customer Experience

You probably need to know this. Do customers want AI service? I think yes, once they really experience it. What AI agents can do inside a unified customer experience program is ASTONISHING compared to even nine months ago. But there’s...

By Jay Baer
Leverage Human Touch to Outperform AI-Driven Competition
SocialOct 21, 2025

Leverage Human Touch to Outperform AI-Driven Competition

See you tomorrow? My new keynote is about how to use the human touch to out-perform your competition in the age of AI and automation. It might be my best work, ever. Live on Zoom. Tomorrow! Human.Kind: How to Keep...

By Jay Baer
AI Becomes Commodity; Strategy and Creativity Win
SocialOct 17, 2025

AI Becomes Commodity; Strategy and Creativity Win

In a fight between robots, the strategist is king. AI is going to be commoditized. Which means you cannot ultimately win with AI, you can only keep pace with your competitors. Do you agree? As a marketer, I'm excited about...

By Jay Baer
You're Invited: Connect at Our Upcoming Event
SocialOct 15, 2025

You're Invited: Connect at Our Upcoming Event

You're Invited Want to see my new keynote? It's all about how to use the human touch to out-perform your competition in the age of AI and automation. It might be my best work, ever. I'm doing the whole talk...

By Jay Baer
Leverage Human Touch to Win in the AI Era
SocialOct 14, 2025

Leverage Human Touch to Win in the AI Era

Want to see my new keynote? It's all about how to use the human touch to out-perform your competition in the age of AI and automation. It might be my best work, ever. I'm doing the whole talk for you....

By Jay Baer
Mastering Communication: Why Speed of Response Trumps Speed of Resolution
VideoSep 29, 2024

Mastering Communication: Why Speed of Response Trumps Speed of Resolution

When someone asks a question, delaying any reply while you hunt for the answer causes anxiety and uncertainty for the asker. Instead of staying silent until you have a full solution, respond immediately with acknowledgement — e.g., “Good question; I...

By Jay Baer
The 'Right Now': Mastering the Perfect Timing for Customer Interactions
VideoSep 27, 2024

The 'Right Now': Mastering the Perfect Timing for Customer Interactions

Presenter introduces the concept of the “Right Now,” a Goldilocks zone of responsiveness for customer interactions where timing is slightly faster than customer expectations. A two-axis chart—trust (vertical) and speed (horizontal)—illustrates reactions from anger when too slow, to satisfaction when...

By Jay Baer
Why Empathy Is the Ultimate Competitive Advantage: Lessons From Chewy.com
VideoSep 24, 2024

Why Empathy Is the Ultimate Competitive Advantage: Lessons From Chewy.com

The speaker argues that empathy, not product range or lowest price, can be a company’s decisive competitive advantage, using Chewy.com as a case study. Chewy reportedly tracks customers who lose a pet and sends personalized gestures — including commissioned oil...

By Jay Baer
Program Overview: Embrace Complaints & Boost Your Business
VideoAug 8, 2024

Program Overview: Embrace Complaints & Boost Your Business

The program argues that rising customer complaints are an underused growth lever and offers a research-backed framework for turning dissatisfaction into competitive advantage. Drawing on proprietary research and examples from a best-selling author’s work with major brands, it explains who...

By Jay Baer
Program Overview: Ignite a Word of Mouth Wave
VideoAug 8, 2024

Program Overview: Ignite a Word of Mouth Wave

Ignite a Word of Mouth Wave is a program that teaches businesses how to intentionally create customer-driven promotion by turning satisfied customers into volunteer marketers. The presenter argues that word of mouth—already influencing over half of purchases—is becoming more valuable...

By Jay Baer
Program Overview: Time Is Money: How to Exceed Customers' Need for Speed
VideoAug 8, 2024

Program Overview: Time Is Money: How to Exceed Customers' Need for Speed

The program 'Time is Money: How to Exceed Customers' Need for Speed' presents research showing responsiveness drives revenue—two-thirds of customers now value speed as much as price and over half choose the first responder regardless of cost. The host argues...

By Jay Baer