Jay Baer

Turn Your Hobby Into a Mid‑Six‑Figure Revenue Engine

I’ve spent 30+ years in digital marketing, advising brands like Nike, Salesforce, and Oracle. I’ve written 7 books and delivered hundreds of keynotes. And yet… more people now stop me in hotels to talk about tequila than marketing. On the latest episode of the Revenue Problem Solvers Inc. podcast with Karl Ortmanns ☁ , we unpack how that happened—and why it matters if you’re trying to reinvent your own revenue. We talk about: - How I stacked a tequila media brand on top of my existing personal brand (instead of “starting over”) - Turning a passion project into a mid–6-figure business—and how it changes your relationship with that passion - What it’s really like to work with dozens of tiny craft tequila brands after a career with global enterprises - Why the “hot new thing” is usually just doing today’s thing better - The power of building processes instead of one-off campaigns when you’re juggling multiple revenue streams If you’ve ever wondered whether your hobby or niche obsession could become a legitimate business, this conversation will give you a realistic (but optimistic) playbook. Give it a listen at the link in the comments. #RevenueProblemSolvers #TequilaReport #PersonalBrand #B2BMarketing