Jon Loomer

Why Can't You Submit Multiple Creative Versions By Placement?

The video highlights a persistent limitation on Meta’s advertising platform: marketers cannot upload a single campaign that automatically serves different creative formats—images or videos—based on placement. Currently, advertisers must create separate ads for each placement or settle for a one‑size‑fits‑all asset. The speaker notes that while Meta’s “flexible format” feature promises some variation, it still forces the same creative across all placements and does not allow placement‑specific rules. He urges Meta to let users submit a set of square (4×5) and vertical (9×16) videos alongside matching images, then let the system decide which asset to display where. “I want to be able to customize by placement and be able to say use either this image or this video here,” he says, and points viewers to his private community for further discussion. If Meta implements such granular creative control, advertisers could achieve higher relevance, lower production waste, and better ROI, while the platform would become more competitive against rivals that already support dynamic creative optimization.