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Jordan Crawford

Jordan Crawford

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AI-driven BB growth strategist and founder of BlueprintGTM

Recent Posts

Claude Code Isn’t a Threat to Clay—Just Personal Preference
Social•Feb 14, 2026

Claude Code Isn’t a Threat to Clay—Just Personal Preference

Is Claude Code a threat to Clay? Here’s why I think, for now, that answer is no. And most (almost all) of my business is now Claude Code. And I designed it that way because it’s what I enjoy, not because it’s the best tool for every GTM problem.

By Jordan Crawford
Stop Personalizing, Start Targeting with Insightful Outreach
Social•Feb 9, 2026

Stop Personalizing, Start Targeting with Insightful Outreach

This is why all of your outbound fails… These messages share three fundamental flaws: 1. They use personalization (that’s also stupid) 2. They are selfish (about them not me) 3. They include no insight Everyone at scale LOVES what I am doing at Blueprint. They...

By Jordan Crawford

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