Jordan Crawford

Jordan Crawford

Creator
0 followers

AI-driven BB growth strategist and founder of BlueprintGTM

Specialize or Fail: Outbound Success Requires Niche Expertise
SocialMar 22, 2026

Specialize or Fail: Outbound Success Requires Niche Expertise

I showed more, there was no more. Here’s why all people selling outbound sound like this… 1. They sell to everyone 2. Because of 1 their services are undifferentiated 3. They try to solve this problem with attention hacks and...

By Jordan Crawford
Do Anything Inside Claude Code Using /Btw
SocialMar 19, 2026

Do Anything Inside Claude Code Using /Btw

Now you never need to leave Claude Code to do ANYTHING with /btw

By Jordan Crawford
AI's Biggest ROI: Knowing What Not to Build
SocialMar 17, 2026

AI's Biggest ROI: Knowing What Not to Build

Most of the value I get from AI is first making the choice what NOT to build with it…

By Jordan Crawford
From Creator to Editor: New
SocialFeb 25, 2026

From Creator to Editor: New

You're job is no longer to create, it's to edit. And I am releasing a tool for Cannonball GTM subscribers to help you do just that...

By Jordan Crawford
Claude Code Isn’t a Threat to Clay—Just Personal Preference
SocialFeb 14, 2026

Claude Code Isn’t a Threat to Clay—Just Personal Preference

Is Claude Code a threat to Clay? Here’s why I think, for now, that answer is no. And most (almost all) of my business is now Claude Code. And I designed it that way because it’s what I enjoy, not...

By Jordan Crawford
Stop Personalizing, Start Targeting with Insightful Outreach
SocialFeb 9, 2026

Stop Personalizing, Start Targeting with Insightful Outreach

This is why all of your outbound fails… These messages share three fundamental flaws: 1. They use personalization (that’s also stupid) 2. They are selfish (about them not me) 3. They include no insight Everyone at scale LOVES what I...

By Jordan Crawford
Scalable Review Pipeline Finds Only 1.8% Pain Signals
SocialJan 10, 2026

Scalable Review Pipeline Finds Only 1.8% Pain Signals

In just ONE HOUR I did this, with only my voice… this what GTM Engineering looks like in the future… 100% in Claude Code and with Apify ! What We Did: Review Enrichment & Classification Pipeline We built a scalable...

By Jordan Crawford
New GTM Era: From ChatGPT to Claude Code
SocialJan 8, 2026

New GTM Era: From ChatGPT to Claude Code

We’re entering a new era of GTM from ChatGPT > Clay > Claude Code. Here’s how I see the change…

By Jordan Crawford
Stop AI-Generated Sales Pitches; Embrace Real Insight
SocialJan 5, 2026

Stop AI-Generated Sales Pitches; Embrace Real Insight

AI message personalization is A CANCER on sales and here’s what to do INSTEAD… Think about what just happened in this message… =============== “{{generic summarized fact about me that sounds like a robot wrote it}}” “Here’s what everyone does” “Here’s...

By Jordan Crawford
Blueprint for Building GTM Engineering Systems with Claude
SocialDec 5, 2025

Blueprint for Building GTM Engineering Systems with Claude

Here’s how I structure my GTM Engineering Systems in Claude Code and how you can too…

By Jordan Crawford
Do 90% of Your GTM Engineering in Claude Code
VideoDec 4, 2025

Do 90% of Your GTM Engineering in Claude Code

The video introduces a novel approach to go‑to‑market (GTM) engineering that leans heavily on Claude, an AI large‑language model, to automate the bulk of campaign creation and list origination. The presenter explains how, instead of repeatedly feeding the model with...

By Jordan Crawford
SDRs Must Stop Triggering Angry Buyer Replies
SocialNov 29, 2025

SDRs Must Stop Triggering Angry Buyer Replies

HOT TAKE: SDRs deserve the heated replies they get from prospects. Each week you see SDRs taking screenshots of replies from buyers that are like… “this person told me to jump off a cliff” The invariable response looks like this:...

By Jordan Crawford
Cut Clay Costs Below $800/Month with Simple Hacks
SocialNov 26, 2025

Cut Clay Costs Below $800/Month with Simple Hacks

Today I am pardoning all you turkeys that say Clay is expensive… Here’s how to NEVER PAY more than $800/mo for Clay. First off an enterprise yearly subscription to Clay with CRM integration is under $9k/year and your cost is...

By Jordan Crawford
Use Pain‑Qualified Seg
SocialNov 22, 2025

Use Pain‑Qualified Seg

You can’t personalize your way out of a targeting problem. Focus on finding evidence of the problem, then just ask them if that evidence means they are struggling with X problem. This is called a PQS, pain qualified segment, and...

By Jordan Crawford