Recent Posts
Social•Jan 10, 2026
Scalable Review Pipeline Finds Only 1.8% Pain Signals
In just ONE HOUR I did this, with only my voice… this what GTM Engineering looks like in the future… 100% in Claude Code and with Apify ! What We Did: Review Enrichment & Classification Pipeline We built a scalable pipeline to pull and analyze Google Maps reviews for 9,732 ********* practices—every company with 150+ reviews plus all PLATINUM/GOLD tier prospects. Using Apify's Google Maps Reviews Scraper at Scale tier (128 concurrent actors), we collected 201,556 unique reviews across 9,423 locations in under 2 hours. Each review was then processed through Claude's Message Batches API for pain signal classification, categorizing reviews into six operational buckets: scheduling issues, communication problems, billing complaints, staff issues, legacy technology mentions, and growth constraints. The classification results revealed that detectable pain signals are sparse: only ~1.8% of the 161,379 processed reviews contained identifiable operational complaints (2,787 communication issues, 1,981 billing mentions, 1,930 staff problems, 1,248 scheduling complaints, 1,089 growth signals, and just 453 legacy tech mentions). This reinforces the validation findings—Google reviews aren't a reliable source for identifying "******* in pain." The signal-to-noise ratio is too low, and negative reviews often reflect one-off experiences rather than systemic operational dysfunction that would drive software purchasing decisions. Based on this analysis, we've assigned each of the 9,732 companies a recommended product (PRODUCT 1, PRODUCT 2, or PRODUCT 3) and a message hook tailored to their dominant signal—though 69% defaulted to the general value proposition since they lacked detectable pain. The actionable output: focus outreach on ***-change signals and ******* maturity rather than trying to infer pain from reviews. The data supports "you're evolving, here's infrastructure that scales" messaging over "we see you're struggling." This dog is how you’ll feel like when you start building this way…
By Jordan Crawford
Social•Jan 8, 2026
New GTM Era: From ChatGPT to Claude Code
We’re entering a new era of GTM from ChatGPT > Clay > Claude Code. Here’s how I see the change…
By Jordan Crawford
Social•Jan 5, 2026
Stop AI-Generated Sales Pitches; Embrace Real Insight
AI message personalization is A CANCER on sales and here’s what to do INSTEAD… Think about what just happened in this message… =============== “{{generic summarized fact about me that sounds like a robot wrote it}}” “Here’s what everyone does” “Here’s...
By Jordan Crawford
Social•Dec 5, 2025
Blueprint for Building GTM Engineering Systems with Claude
Here’s how I structure my GTM Engineering Systems in Claude Code and how you can too…
By Jordan Crawford
Video•Dec 4, 2025
Do 90% of Your GTM Engineering in Claude Code
The video introduces a novel approach to go‑to‑market (GTM) engineering that leans heavily on Claude, an AI large‑language model, to automate the bulk of campaign creation and list origination. The presenter explains how, instead of repeatedly feeding the model with...
By Jordan Crawford
Social•Nov 29, 2025
SDRs Must Stop Triggering Angry Buyer Replies
HOT TAKE: SDRs deserve the heated replies they get from prospects. Each week you see SDRs taking screenshots of replies from buyers that are like… “this person told me to jump off a cliff” The invariable response looks like this:...
By Jordan Crawford
Social•Nov 26, 2025
Cut Clay Costs Below $800/Month with Simple Hacks
Today I am pardoning all you turkeys that say Clay is expensive… Here’s how to NEVER PAY more than $800/mo for Clay. First off an enterprise yearly subscription to Clay with CRM integration is under $9k/year and your cost is...
By Jordan Crawford
Social•Nov 22, 2025
Use Pain‑Qualified Seg
You can't personalize your way out of a targeting problem. Focus on finding evidence of the problem, then just ask them if that evidence means they are struggling with X problem. This is called a PQS, pain qualified segment, and it will...
By Jordan Crawford
Social•Nov 17, 2025
Authentic Compliments Can't Be Automated—Use Targeted Messaging Frameworks
"Congrats on scaling Blueprint" <— NEVER try to scale a compliment and here's why… The whole purpose of a compliment is that it's from the heart, genuine. Also, the whole purpose of automation for sales is to open up conversations. But how...
By Jordan Crawford