Stop Personalizing, Start Targeting with Insightful Outreach
This is why all of your outbound fails… These messages share three fundamental flaws: 1. They use personalization (that’s also stupid) 2. They are selfish (about them not me) 3. They include no insight Everyone at scale LOVES what I am doing at Blueprint. They love it, what specifically they love, nobody knows. But I am deeply adored by strangers who know nothing about my business. Also, I know what these people do now, and what do I know about it? It’s generic, it applies to everyone, it’s not clear how I’d benefit or why I need it specifically. Because they have no insight, and no brand, and sound like every message I get… the only thing that is certain is that I am ignoring them. You can’t use AI or personalize your way out of this problem, you must TARGET your way out of it. The list is the message, as I am known for saying. You must both have an insight matched to public data about why I am in a situation, what about my situation will likely lead me to poor choices, and why you know much better choices based on your insight. And, if you’re a professional, you’ll make it sound not like a template. But this folks, this is dead garbage when it comes to undifferentiated horizontal products.
Scalable Review Pipeline Finds Only 1.8% Pain Signals
In just ONE HOUR I did this, with only my voice… this what GTM Engineering looks like in the future… 100% in Claude Code and with Apify ! What We Did: Review Enrichment & Classification Pipeline We built a scalable...
New GTM Era: From ChatGPT to Claude Code
We’re entering a new era of GTM from ChatGPT > Clay > Claude Code. Here’s how I see the change…
Stop AI-Generated Sales Pitches; Embrace Real Insight
AI message personalization is A CANCER on sales and here’s what to do INSTEAD… Think about what just happened in this message… =============== “{{generic summarized fact about me that sounds like a robot wrote it}}” “Here’s what everyone does” “Here’s...
Blueprint for Building GTM Engineering Systems with Claude
Here’s how I structure my GTM Engineering Systems in Claude Code and how you can too…
Do 90% of Your GTM Engineering in Claude Code
The video introduces a novel approach to go‑to‑market (GTM) engineering that leans heavily on Claude, an AI large‑language model, to automate the bulk of campaign creation and list origination. The presenter explains how, instead of repeatedly feeding the model with...
SDRs Must Stop Triggering Angry Buyer Replies
HOT TAKE: SDRs deserve the heated replies they get from prospects. Each week you see SDRs taking screenshots of replies from buyers that are like… “this person told me to jump off a cliff” The invariable response looks like this:...
Cut Clay Costs Below $800/Month with Simple Hacks
Today I am pardoning all you turkeys that say Clay is expensive… Here’s how to NEVER PAY more than $800/mo for Clay. First off an enterprise yearly subscription to Clay with CRM integration is under $9k/year and your cost is...
Use Pain‑Qualified Seg
You can’t personalize your way out of a targeting problem. Focus on finding evidence of the problem, then just ask them if that evidence means they are struggling with X problem. This is called a PQS, pain qualified segment, and...
Authentic Compliments Can't Be Automated—Use Targeted Messaging Frameworks
“Congrats on scaling Blueprint” <— NEVER try to scale a compliment and here’s why… The whole purpose of a compliment is that it’s from the heart, genuine. Also, the whole purpose of automation for sales is to open up conversations....
Overfunded GTM Startups Build Too Much, Miss Value
$80M in funding and their main claim to fame is they are out of stealth with 90 EMPLOYEES... what the hell is going on in GTM tech? I am always a little bit saddened when I see these consolidation plays...
Identify Buying Triggers, Match Brands to Solve Pain
YOU PICK the Signal! Tomorrow on Cannonball GTM live at 9am we're going to find the triggers that FORCE people to buy and then pick the brands that can solve the pain BE THERE OR I WILL NEVER TALK TO...
Don't Give Prospects Results Before They Buy
I have stopped an experiment that gave people a ton of value before a sale, and here's why... So it's VERY fast for me to build a PVP or PQS list, like 30 mins -> 1 hr. Now this list...
Live ChatGPT Generates Real Leads on Stage
We designed a campaign on stage, live, with only ChatGPT and a microphone... here's how... First off, thank you to Guillaume Jacquet for having Doug Bell and I at RevStar Summit in Montreal... I have never seen an audience SO...
Master Customer Perspective to 100x GTM Impact
💯 % of your GTM can be 100x improved by learning just these 2 things… Thing 1: NO ONE CARES ABOUT YOU OR YOUR SOFTWARE Just do whatever you’re doing, and before you ship to the customer, read what you...
Free Live Office Hours: Get GTM Advice Now
LIVE OFFICE HOURS -- FREE GTM ADVICE. Zoom in the comments...
B2B Sellers: How to Develop Targeting and Messaging that No One Can Compete with BY Feature
The presenter outlines a go-to-market framework that maps product features along two axes—value to the customer and demonstrability—to prioritize messaging around features that are both high-value and easy to prove. Using an IoT sensor platform as an example, he shows...