Trust Trumps Quality: Customers Choose Familiar Ideas
People don’t buy the best solution. They buy the idea they trust most.
AI Reshapes Marketing, but Buyer Psychology Stays Constant
AI might change how marketers get their work done… But that won’t change why people buy Learn buyer psychology
Original Ideas Build Authority; Repackaged Content only Gains Reach
Thought regurgitators: → Repackage what's already viral → Optimize for reach → Sound like everyone else → Build nothing Thought leaders: → Wrestle with ideas through writing → Develop original POV → Truly stand out → Build real authority The difference? One gets...
Focus on Owning a Spreadable Idea, Not Virality
You don’t need to go viral — you need to own an idea worth spreading. Something that makes your ideal buyers lean in (and your competitors jealous). Want me to help you find it? https://t.co/GdCxH6qyVY
Original Thinking Cuts Through AI‑generated Content Flood
Content isn't king (Not anymore) With AI, now anyone can create endless “good-enough” content. How do you break through? Original thinking.
Solve Real Problems, Not Your Ideas, for Bigger Profits
It’s Halloween, which means it’s time to share the scariest stat of all-time for entrepreneurs: Studies find entrepreneurs earn 4% to 5% LESS per year than employees doing a similar role—yes “less” 😱 They also work longer hours and experience more income...
Showcase Your Wins to Prove Real Value
Sharing your wins isn’t bragging. It’s PROOF you can actually help. So stop hiding. Start winning in public. https://t.co/EsxSMjyZ1L
Speed Wins Nothing without a Persuasive Point of View
AI tools can crank out X content in seconds…. But words without a worldview don’t make people buy. Speed < POV
AI Helps, But Skill Still Drives Real Results
AI is a great tool but… Putting it in the hands of a junior marketer and expecting them to just print money is like putting a crayon in the hand of a 2-year old and expecting them to paint the Mona...
Hiring Head of Content & Growth for Proven Media Brand
Are you a content-led growth nerd? I’m hiring 👀 For the last 5 years, I’ve run Why We Buy solo with a team of talented contractors. I’m proud of what we’ve achieved: → 63,000 newsletter readers → 138,000 followers on X → 88,000 followers on LinkedIn →...
Human Nature Stays Constant; Master Attention to Future‑proof Business
Algorithms change fast. Human nature doesn’t. Wanna future-proof your business? Learn the science of attention and persuasion so you can build an audience of future buyers.
Show, Don't Just Teach: Authority Beats Expertise
Stop creating content just to look smart and get claps. “Expert content” educates. “Authority content” converts. You wanna build a profitable personal brands? Stop teaching everything you know and start *showing* that you know it. https://t.co/VhjaGM7wiM
Sell Their Wants, Deliver Their Needs: Trojan Horse Strategy
How you frame an offer matters: What people need often isn’t what they want They want new opportunities > new tactics > new channels > new business models But they often *need* optimization Do more of what’s working, better Your play? Sometimes you’ve got to sell...
Entrepreneurs Build Audiences to Overcome Obscurity
I never wanted to be an influencer. I don't even see myself as a “creator”. I'm an entrepreneur. I love building things. I love solving problems. I built an audience to solve my own problem: obscurity. After all, people can't buy your stuff…...
Target Buyer Moments, Not Just Demographics, via Real‑time Reviews
Smart marketers don't just target specific buyers. They target specific *moments*. I'm talking about the real-life trigger events that flip a buyer from "not interested" to "I need this NOW!!" Not long ago, uncovering those triggers was a major lift. You'd launch expensive surveys,...
Repetition Turns Familiarity Into Belief
Familiarity breeds belief The lesson? Repeat yourself. By the time you’re sick to death of saying the same thing, your audience is finally starting to get it.