Kevin L. Matthews II

Kevin L. Matthews II

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Award‑winning financial planner/author; provides practical guidance on long‑term investing, insurance fit, and financial literacy.

Job Market Riddled with Phantom Postings and Internal Hires
SocialApr 28, 2026

Job Market Riddled with Phantom Postings and Internal Hires

This has been the most frustrating job market I've ever seen, at least in my lifetime. For a year now, I've applied and met with people who have applied, only to hear from internal contacts that the job wasn't real...

By Kevin L. Matthews II
Financial Advisors: Guiding Decisions Beyond Market Beats
SocialApr 27, 2026

Financial Advisors: Guiding Decisions Beyond Market Beats

A lot of people think they don't need a financial advisor because an index fund can beat most portfolio managers. They're not wrong about the index fund. But that's not actually what a financial advisor is for. The real value isn't...

By Kevin L. Matthews II
Turn 3% Raises Into Over $1M by Retirement
SocialApr 26, 2026

Turn 3% Raises Into Over $1M by Retirement

You got a raise this year. What did you do with it? If the answer is "spent it," you're not alone. But here's what that decision is actually costing you: A 3% raise every year, invested at market average, is worth $1,130,000...

By Kevin L. Matthews II
Homeowners Vastly Underestimate Long‑term Maintenance
SocialApr 16, 2026

Homeowners Vastly Underestimate Long‑term Maintenance

This is EXACTLY what I mean when I say homeowners are bad at math, and it is worse than you think. Annual maintenance is typically 1% of the home’s value, according to most estimates. That is $60,000 on a 400K...

By Kevin L. Matthews II
Identify and Overcome 3 Biases Sabotaging Your Returns
SocialApr 16, 2026

Identify and Overcome 3 Biases Sabotaging Your Returns

👋 Hey, I am speaking IN PERSON in Charlotte, NC next month, but I want to know what you think about this topic. The 3 Enemies Secretly Hurting Your Investing Returns Description: Your brain is working against you as an...

By Kevin L. Matthews II
YouTube Shorts May Be Killing Your Channel Growth
SocialApr 14, 2026

YouTube Shorts May Be Killing Your Channel Growth

Hit a new milestone, which is great, but I’ve drawn a few conclusions that are a bit unsettling. 1) YouTube shorts are NOT helping channel growth; it might be killing it. You can click to go back and see milestone...

By Kevin L. Matthews II
Advisors Diagnose Hidden Financial Roadblocks, Not Just Investments
SocialApr 13, 2026

Advisors Diagnose Hidden Financial Roadblocks, Not Just Investments

A financial advisor's real value isn't investment advice. It's a diagnosis finding the two or three things in your specific situation that are quietly working against everything else you're doing right. Most people don't know those things exist until someone points...

By Kevin L. Matthews II
Parent Fears Reliving Childhood with Son's Smash Request
SocialApr 9, 2026

Parent Fears Reliving Childhood with Son's Smash Request

My son, 8, told me he wanted to get Super Smash Bros…not gon lie, I had flashbacks. I don't wanna have to do him like that 😭

By Kevin L. Matthews II
AI Screeners Hide Resumes, Eliminating Real Work Opportunities
SocialApr 9, 2026

AI Screeners Hide Resumes, Eliminating Real Work Opportunities

Counterpoint. Your resume and application were never seen because of AI screeners, so there was no “work” for you to show up to.

By Kevin L. Matthews II
Set Rules, Stop Reactive Trading for Real Gains
SocialApr 6, 2026

Set Rules, Stop Reactive Trading for Real Gains

Being active with your investing strategy isn’t the same as being effective. It can be similar to rush hour traffic, as you switch lanes, the one you move from starts moving faster, and you don’t actually get to your destination...

By Kevin L. Matthews II
Financial Advisors Guide, Not Just Market‑Beating Fund Managers
SocialMar 30, 2026

Financial Advisors Guide, Not Just Market‑Beating Fund Managers

Don't cancel me but financial advisors are not the same as fund managers. When people say 90% of financial advisors don't beat the market they are wrong. They mean active fund mangers, those are people like a Cathie Wood who...

By Kevin L. Matthews II
Optimized Thumbnails Can Revive Evergreen Content After Months
SocialMar 28, 2026

Optimized Thumbnails Can Revive Evergreen Content After Months

This video is by no means viral BUT it does show the value of evergreen content that people can comeback to as well as the power of optimizing your thumbnails and titles. This was the 3rd thumbnail for a video...

By Kevin L. Matthews II
Withdraw 8% From 7% Returns → Inevitable Depletion
SocialMar 27, 2026

Withdraw 8% From 7% Returns → Inevitable Depletion

I don’t need to be a millionaire for this to be true: 7 - 8 = -1 The stock market, after inflation, has returned about 7%. If you are withdrawing 8%, what does that leave you with over time? BROKE. 🍞🍞🍞🍞🍞🍞🍞 This...

By Kevin L. Matthews II
Reject Shady $800 Offers From Sued Companies
SocialMar 24, 2026

Reject Shady $800 Offers From Sued Companies

A company offered me $800 for a post, the first google search said they were sued by the FTC with other 90% negative reviews. Dawg, get out of my inbox 😂

By Kevin L. Matthews II