Kevin L. Matthews II
Award‑winning financial planner/author; provides practical guidance on long‑term investing, insurance fit, and financial literacy.

Promises of DOGE Dividends and Job Cuts Proved Illegal
This is the same man who said he would pay you a DOGE dividend and cut federal jobs, all to find out that those job cuts were, in fact, illegal, like I told you they were. If you want real analysis, sign up for the BuildingBread Brief here: www.buildingbread.com/news
Job Market Riddled with Phantom Postings and Internal Hires
This has been the most frustrating job market I've ever seen, at least in my lifetime. For a year now, I've applied and met with people who have applied, only to hear from internal contacts that the job wasn't real...
Financial Advisors: Guiding Decisions Beyond Market Beats
A lot of people think they don't need a financial advisor because an index fund can beat most portfolio managers. They're not wrong about the index fund. But that's not actually what a financial advisor is for. The real value isn't...
Turn 3% Raises Into Over $1M by Retirement
You got a raise this year. What did you do with it? If the answer is "spent it," you're not alone. But here's what that decision is actually costing you: A 3% raise every year, invested at market average, is worth $1,130,000...
Homeowners Vastly Underestimate Long‑term Maintenance
This is EXACTLY what I mean when I say homeowners are bad at math, and it is worse than you think. Annual maintenance is typically 1% of the home’s value, according to most estimates. That is $60,000 on a 400K...

Identify and Overcome 3 Biases Sabotaging Your Returns
👋 Hey, I am speaking IN PERSON in Charlotte, NC next month, but I want to know what you think about this topic. The 3 Enemies Secretly Hurting Your Investing Returns Description: Your brain is working against you as an...

YouTube Shorts May Be Killing Your Channel Growth
Hit a new milestone, which is great, but I’ve drawn a few conclusions that are a bit unsettling. 1) YouTube shorts are NOT helping channel growth; it might be killing it. You can click to go back and see milestone...
Advisors Diagnose Hidden Financial Roadblocks, Not Just Investments
A financial advisor's real value isn't investment advice. It's a diagnosis finding the two or three things in your specific situation that are quietly working against everything else you're doing right. Most people don't know those things exist until someone points...
Parent Fears Reliving Childhood with Son's Smash Request
My son, 8, told me he wanted to get Super Smash Bros…not gon lie, I had flashbacks. I don't wanna have to do him like that 😭
AI Screeners Hide Resumes, Eliminating Real Work Opportunities
Counterpoint. Your resume and application were never seen because of AI screeners, so there was no “work” for you to show up to.
Set Rules, Stop Reactive Trading for Real Gains
Being active with your investing strategy isn’t the same as being effective. It can be similar to rush hour traffic, as you switch lanes, the one you move from starts moving faster, and you don’t actually get to your destination...
Financial Advisors Guide, Not Just Market‑Beating Fund Managers
Don't cancel me but financial advisors are not the same as fund managers. When people say 90% of financial advisors don't beat the market they are wrong. They mean active fund mangers, those are people like a Cathie Wood who...

Optimized Thumbnails Can Revive Evergreen Content After Months
This video is by no means viral BUT it does show the value of evergreen content that people can comeback to as well as the power of optimizing your thumbnails and titles. This was the 3rd thumbnail for a video...

Withdraw 8% From 7% Returns → Inevitable Depletion
I don’t need to be a millionaire for this to be true: 7 - 8 = -1 The stock market, after inflation, has returned about 7%. If you are withdrawing 8%, what does that leave you with over time? BROKE. 🍞🍞🍞🍞🍞🍞🍞 This...
Reject Shady $800 Offers From Sued Companies
A company offered me $800 for a post, the first google search said they were sued by the FTC with other 90% negative reviews. Dawg, get out of my inbox 😂