Seeking First Marketing Hire to Build AI Demand Engine
Most companies hiring a "Head of Marketing" are looking for someone to run a system. My friends Randy Stocklin and Santiago Jaramillo are looking for something a little different. They are looking for the first marketing hire for Pragmatico , an AI transformation consulting firm helping mid-market companies actually adopt AI, not just buy tools for it. Here's what they're NOT looking for: a content manager who can scale an existing calendar, an SEO optimizer, or someone who's "managed writers." Here's what they ARE looking for: Someone who has built a content-led demand engine from nothing at a company under $5M in revenue. Who writes. Who has opinions about AI adoption, not just the craft of marketing. Who knows that at an early-stage company, your content strategy and your sales strategy are the same strategy. You'll own positioning, thought leadership, demand gen, and eventually an Executive Network of AI practitioners who become part of the content flywheel. The role has a clear path to building the marketing team around you as you demonstrate impact. If you've been waiting for a "build it from scratch" opportunity in one of the most interesting categories in business right now, this is it. Interested? Let me know. Know someone who might be interested? CC them.
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AI Search Shifts Focus From Clicks to Late‑Funnel Leads
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Stop Wasting Data: Turn Skills Into Real Work Impact
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Lead Content Engine for AI Adoption at Pragmatico
My friends at Pragmatico are hiring a Head of Content Marketing, and it's a super interesting role. Outside of working with Randy Stocklin and Santiago (Santi) Jaramillo (which should be enough), this is a super interesting role because it's more...
People, Not Papers, Determine Acquisition Success
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Trusted Event Partner Lets Teams Focus on Story
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People First: Manifesto Drives Never‑Stop‑Learning Brand
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Marketing Backs Sales Grind; Together We Close Q‑end
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Own Your Vision, Align Agreements, Embrace Discomfort
I've been writing for most weekends this year and published close to 84,000 words on everything I'm learning, relearning, and experiencing as a CMO. But also what I'm learning about parenting, sobriety, and being a human. Going to recap the...
Creativity Dies From ROI Obsession, Not AI
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Personalized Swag Beats Generic Gifts for Lasting Impact
I obsess over swag, and get some hate for it. But there is no better differentiator than a thoughtful, well-made piece of swag. Especially, in a world of B2B sameness and AI slop. Here’s a great example. This hat was...
Set Clear Expectations to Drive Speed, Ownership, and Results
New & aspiring marketing leaders: It's super important to set expectations for yourself and for the team. Think of them as your values. Without them? Your team will thrash constantly and hesitate to make decisions that move projects/pipeline/people forward. Here's...