Instant Clip Creation Turns Live Talks Into Content Gold
Last month, I ran a live conversation in Riverside with my friend Jimmy Miller about fear, change, and what it means to actually evolve. Real questions, real room. I expected a good session. I didn't expect a month of content to fall out of it. Normally, a session like this goes to the graveyard where great content goes to die. The juicy bits get buried inside our podcasts, learning sessions, and videos. The gold is in there. We just never get to it. And the problem was never strategy. Every marketer knows they should be repurposing as much as possible. It's the content flywheel, baby. It always felt like diminishing returns because there were too many things to do. Too many tools. Too many handoffs. Podcast editing alone used to take me four hours. Four hours I didn't have. This solved that for me. By the time we wrapped, the clips were already waiting for me. No exporting the recording, no uploading into a separate tool, no waiting. The webinar and the content came out of the same place. Then Riverside's Magic Clips surfaced a moment I would have completely missed and flagged it as a top moment. A clip about embracing fear as opportunity. It's now one of the best performing pieces of content I've published. That's the tool doing the work I never had time to do. I record there. I edit there. I pull clips, caption them, and prep for distribution all in the same platform. The whole content loop lives in one place. One session becomes a month of content. The recording is the raw material. Everything else is manufacturing. If your current workflow has too many handoffs, this is worth your time. Book a demo: https://lnkd.in/gRd5uHnD #AD #RiversidePartner
Two Divergent AI Ops Candidates: Ops Expert vs Engineer
Our AI Operations Developer (Marketing) role is a hard hire because I believe there are two completely different people who could smash it. And much to our pain, they have almost nothing in common. So, I'd love feedback, but here...
Full AI Ops Developer Hiring Packet Shared
Does anyone want a hiring guide for an AI Operations Developer for their Marketing team? I might have a juicy doc for you. :) We're hiring one at Docebo, and instead of posting another boring job description, we figured it'd...
Fear Fuels Sales‑Marketing Misalignment; Trust and Shared Metrics Cure
Misalignment (between sales and marketing) is fundamentally a manifestation of fear. Someone is scared, so they look for blame. This was all Mark, but I completely agree. This commentary from Mark Kosoglow was from a panel we had the chance...
AI Augments SEs to Eliminate No‑Decision Funnel Loss
The "no-decision" loss reason has always been in my dark pipeline dreams for years. All the lost reasons are annoying, but this one in particular is a pain. It's a pain in the a$$ for many reasons. And it is...
Speak CFO Language: Tie Marketing Spend to Revenue
"Marketing is chronically underfunded." Guess who is at fault? Not your CEO. Not your CFO. Not your board. It's you. It's the marketing leader. You have to translate what's in your head to what the C-suite and board understand, and...
Docebo Q1 Beats Forecast, Secures Major Enterprise Wins
Q1 earnings today. The team we’ve assembled is delivering and I love it. And above all, big thanks to our customers and partners. With our powers combined… From the boss- Alessio Artuffo : Q1 was an exceptional start to the...
Surprise & Delight with Lego Experiences Drive Marketing Relevance
The only thing that makes you relevant as a marketer is the positive experiences your prospects, customers, community, and team have with the brand. And the way to do that? Surprise and delight. I'm pretty sure it's a philosophy that...
Great Leaders Must Also Be Effective Operators
Do you want to be a high-performer? Do you want to run and build with teams? You have to be an operator and a leader. I've been thinking about this idea since Mark Kosoglow mentioned it in our board meeting...
Your Old Playbook Is Obsolete in the AI Era
Don't let all the short-form videos and endless opinionated posts sway you one way or another. Because guess what? We are all making it up as we go. Seriously, experience is great and all, but have you tried the new...
Cold AI Calls Erode Brand Trust
Update: the robot called me again and said “Hey Metadata under score last name, how are you?” Rant - Dear GDS Group - you called me four times today. I didn’t answer because I was in meetings most of the...
Combine Pipeline Value and Opportunity Count for True Insight
Warning: This is not an AI post. We can keep running our agents/robots, but let's go back to pipeline basics: pipeline $ vs opportunity count. They are both vanity metrics and cute little acronyms. But both numbers matter, and they...
Docebo's New Booth Ignites Buzz and Beats Targets
Within the first couple of months at Docebo, we developed our team's mission statement: Make Docebo Impossible to Ignore. And over the past two weeks, the team has delivered on that promise. Especially at #LTUK this past week. We debuted...
Systematic Content Days Boost Executive Personal Branding
Most executives are terrible at marketing themselves. I don't think it's because they lack perspective; I just think it's a problem with consistency. Consistency requires a system, and most leaders are never given one. Share Your Genius can fix that....
CMOs Must Get Their Hands Dirty, Not Just Speak
Currently finishing up my 15(ish) lessons from hosting 1000+ people in Miami for the Docebo conference, Inspire. Thought I would share my favorite pulled from tonight's Revenue Diaries entry: This is the lesson that earned the top spot, and it's...