Recent Posts
Social•Jan 14, 2026
Trusted Event Partner Lets Teams Focus on Story
It’s officially event season again. And guess what? Conferences, RKOs, tradeshows... they are super hard. The planning, the logistics, the on-site craziness... the swag... 💙 Great experiences are super hard to produce and reproduce and reproduce I get asked fairly often who we use to help with our events. I'm lucky that I inherited an amazing event team built by Richelle Westhafer , which is part of an amazing brand team led by the brilliant Katie Brunette . But we always need help. People ask me who we use to help, and the answer hasn't changed in years. Planwell led by Alex Adkins and Michael Adkins Alex started at Lessonly as an SDR > Field Marketer > Brilliant Event Marketer I’ve used them across three different companies. My team loves them. I trust them completely. And that trust matters when you’re putting 200, 500, or 1,000 people in a room, with your brand on the line. They are brilliant because they let your team focus on the story, the experience, and the people, rather than on spreadsheets, timelines, and fire drills. If you’re heading into conference season and thinking, “We can probably manage this ourselves,” maybe you can. But I wouldn’t want to. PlanWell is the standard for me.
By Kyle Lacy
Social•Jan 9, 2026
People First: Manifesto Drives Never‑Stop‑Learning Brand
Your only competitive advantage is your people. That belief shaped how we approached the Docebo rebrand from the very beginning. Because (as a marketer) it's your duty to give your company a damn opinion in the market. So, before any...
By Kyle Lacy
Social•Dec 29, 2025
Marketing Backs Sales Grind; Together We Close Q‑end
To all my sales, revenue, and customer success friends out there with a quarter ending this week... While deals are closing and forecasts sweat, And someone just asked, “Is this deal done yet?” You’re living in CRM, calls stacked all...
By Kyle Lacy
Social•Dec 28, 2025
Own Your Vision, Align Agreements, Embrace Discomfort
I've been writing for most weekends this year and published close to 84,000 words on everything I'm learning, relearning, and experiencing as a CMO. But also what I'm learning about parenting, sobriety, and being a human. Going to recap the...
By Kyle Lacy
Social•Dec 23, 2025
Creativity Dies From ROI Obsession, Not AI
I'm taking this to my marketing grave... Creativity won’t die in 2026 because of AI. It will die because we love talking about ROI a little tooooo much. When the first question asked of an idea is how it will...
By Kyle Lacy
Social•Dec 22, 2025
Personalized Swag Beats Generic Gifts for Lasting Impact
I obsess over swag, and get some hate for it. But there is no better differentiator than a thoughtful, well-made piece of swag. Especially, in a world of B2B sameness and AI slop. Here’s a great example. This hat was...
By Kyle Lacy
Social•Dec 19, 2025
Set Clear Expectations to Drive Speed, Ownership, and Results
New & aspiring marketing leaders: It's super important to set expectations for yourself and for the team. Think of them as your values. Without them? Your team will thrash constantly and hesitate to make decisions that move projects/pipeline/people forward. Here's...
By Kyle Lacy
Social•Dec 18, 2025
Own Problems, Propose Solutions, Accelerate Team Momentum
From my end-of-year reflections: if you bring a problem, be sure to bring a proposed solution. And no, it's not because leadership doesn't want to hear about the issues. It's actually the exact opposite... because the fastest way to lose...
By Kyle Lacy
Social•Dec 17, 2025
AI Is Real Shift; Inspire Shows How to Implement
I've been in software long enough to know the difference between a hype cycle and a real shift in the way we work. AI is the REAL shift. What's happening AROUND it right now feels a lot like a hype...
By Kyle Lacy
Social•Dec 15, 2025
Discipline Over Hope: Do the Work First
"I don't plan with hope." 🔥 Our fearless leader, Alessio Artuffo , said this in a recent meeting, and it's been stuck in my head ever since. Maybe because I love tagline-worthy quick hits. Or, maybe because as marketers, we're...
By Kyle Lacy
Social•Dec 14, 2025
Drop “Awareness”—Focus on Measurable Marketing Metrics
Dear marketers: let's retire the word "awareness." Especially used in sentences trying to prove marketing's value: "elevate awareness" "increase awareness" "competitive awareness" "aware awareness" First off, it's an ugly word. AWARENESS. Gross. awareness. awareness. awareness. awareness. awareness. awareness. awareness. awareness....
By Kyle Lacy
Social•Dec 12, 2025
Lead with Purpose, Not ROI, to Spark Creativity
I went on Adam Singer’s podcast to talk marketing leadership. We ended up talking about Costco hot dogs, Liquid Death, and why ROI talk can kill creativity. Hilarious I know.... but seriously... here's the break down of our discussion: 1)...
By Kyle Lacy
Social•Dec 10, 2025
Product Marketing Drives Pipeline; Product Managers Own ARR
I had an interesting conversation with our newly minted product leader, Scott P. , last night around KPIs for product marketing and product. I'd love your take. Product Marketing is the steward of the pipeline number associated with their product....
By Kyle Lacy
Social•Dec 8, 2025
Great Breakthroughs Begin as Weird, Unnoticed Experiments
Marketers: It's your job to create momentum around a story before it's obvious. Like my man, Steven. Loved this BBC article about the 24-year-old Kodak engineer, Steven Sasson, who built the first handheld digital camera. I mean, look at it....
By Kyle Lacy
Social•Dec 5, 2025
Free All‑In‑One Content Marketing Planning Template
Revisiting a template I made late last year which combined all the planning docs I've used over the last decade for content marketing. I figured I'd share it again and not gate the link. :) This is a combination of...
By Kyle Lacy
Social•Dec 2, 2025
Turn Silent High‑Fit Accounts Into Conversations with Proactive ABM Play
ABM is less about building a calendar of campaigns and more about building a system that listens and acts. And that’s super difficult. I’ve been spending a little more time understanding the new stage of ABM, and Tofu ’s dynamic...
By Kyle Lacy
Social•Dec 1, 2025
Executive Fear: One Mistake on LinkedIn Can Cost Jobs
Raise your hand if you've almost been fired for posting something on LinkedIn? I have. Twice (maybe three times). 🤚 🤚 Important to note: it's been a while. I want to think I've learned from my failures so I can...
By Kyle Lacy
Social•Nov 21, 2025
Turn Meeting Transcripts Into LinkedIn Content with GPT
I'm asked constantly on my "strategy" for posting on this site OR how do I come up with topics. I never have a good answer, because the real answer is... I don't really have a strategy or a process. I...
By Kyle Lacy
Social•Nov 16, 2025
Brand Spend Needs Measurement, Not Just Revenue‑first Optimization
Trying to answer this today: How do I allocate spend for brand… and how do I prove it worked? Because it's budgeting season, aren't we all so lucky? :) And like any good marketer, I built a little framework to...
By Kyle Lacy
Social•Nov 13, 2025
Leaders Must Use AI to Learn, Not Just Deploy
"How are you using AI to learn?" Lori Niles-Hofmann This might be the single best question to ask yourself as a learning practitioner. Actually, scratch that.... you don't even need to be in L&D. We should all be asking ourselves this question...
By Kyle Lacy
Social•Nov 11, 2025
People Remain Your Only Edge in an AI World
I'm feeling the need to post this again. When everyone has AI tools, your only competitive advantage is your people. The human element will always be powerful. ✌️
By Kyle Lacy
Social•Nov 2, 2025
Board‑Ready Marketing: Drive Growth with the Right Business
It's board meeting week! So (naturally), I just put the finishing touches on tonight's newsletter, covering everything board meeting prep, plus an 11-slide board deck template for marketing leaders. You can check out tips, tricks, and the template in the Revenue...
By Kyle Lacy
Social•Nov 1, 2025
Remember: We're Tiny, Not Worth Attribution Stress
Perspective check for your Saturday morning (post 30 KitKat bars). We're a speck in a spiral galaxy, and we are stressing about inbound and outbound attribution modeling.
By Kyle Lacy
Social•Oct 21, 2025
AI‑Powered CBM Delivers 27 Full‑Funnel Playbooks
ABM this. ABM that. I've always preferred to use the acronym CBM (contact-based marketing) because it's all about the human. CBM is a system built to listen, adapt, and act on a multitude of different plays and signals. Luckily the...
By Kyle Lacy
Social•Oct 18, 2025
Fundamentals of Content Marketing Endure Despite Technological Shifts
I was lucky to have been part of one of the first true content marketing and thought-leadership teams back in the olden days. We eventually built the team to 12 people and over $1M in budget. What's hilarious (other than...
By Kyle Lacy
Social•Oct 16, 2025
Critics Don't Buy: Market Validates True Marketing Value
Critics don't buy; customers do. If the market says "yes," your aesthetic distaste is just a diary entry. Adam Singer and I talked about a lot on the Revenue Diaries this past week. But we ended on an excellent marketing-centric topic:...
By Kyle Lacy