Planwell: The Only Event Partner Worth Hiring
90% of Inspire was developed and delivered by Docebo's internal team. However, we have one partner that I will FOREVER hire to help us maintain the surprise-and-delight experiences that build a powerful brand. That's Planwell . I met Alex Adkins when she was a BDR on the team at Lessonly. She quickly moved into a field marketing role, and over-delivered time and time again. When she left to start Planwell with Michael Adkins , I knew from the very beginning they would be successful. Because she understands how to deliver an event in the most meaningful way. Alex and Sarah Harbison Tosh joined us in Miami this week, and they were the backbone we needed to deliver a truly exceptional event. A Docebo teammate summed it up perfectly: "I've never had a good experience with event contractors until this week. Alex and Sarah have been amazing." If you are looking for a group to help you with events, there is nobody better. I will never hire another vendor, Planwell is it.
Team Unity Turns Impossible Challenges Into Inspiring Success
I've shared this already with the team, but I tried to write a reflection and a heartfelt thank-you yesterday for all the work that went into Inspire, but I was completely incapable. I blamed the lack of sleep, the long...
Seeking First Marketing Hire to Build AI Demand Engine
Most companies hiring a "Head of Marketing" are looking for someone to run a system. My friends Randy Stocklin and Santiago Jaramillo are looking for something a little different. They are looking for the first marketing hire for Pragmatico ,...
Turn Spreadsheets Into AI Assistants for Instant Productivity
I keep hearing marketers say they don't know where to start with AI. Not an excuse. Start with the spreadsheet you're staring at right now. Last week, someone on my team had a ton of webinar leads that needed personalized...
Iterative, Accountable Marketing Team Values Progress and Balance
I'm convinced we are building the best marketing team in software. But I'd rather tell you HOW we work than try to convince you to apply. Here's what you should know about working on this brilliant, global team: We improve...
AI Search Shifts Focus From Clicks to Late‑Funnel Leads
Yep. AEO/GEO/SEO/WWJD/IMO/YOLO... AI search is important and there is no better team in the game than Docebo. Last year, Kyle Poyar interviewed Silvia Valencia and Valeriia Frolova about how to actually think about AI search, and I believe it's still...
Stop Wasting Data: Turn Skills Into Real Work Impact
We’ve never had more data about people, yet we've never been worse at using it to help them grow. Said another way... We have the most instrumented workforce in history, and we’re using almost none of that signal to help...
Lead Content Engine for AI Adoption at Pragmatico
My friends at Pragmatico are hiring a Head of Content Marketing, and it's a super interesting role. Outside of working with Randy Stocklin and Santiago (Santi) Jaramillo (which should be enough), this is a super interesting role because it's more...
People, Not Papers, Determine Acquisition Success
I'm lucky to have been through a few acquisitions in my career. You learn pretty quickly that the spreadsheets, decks, and integration plans matter, but they’re not what tell you if it’s going to work. People do. There’s a moment,...
Hire Advisors with Real Experience, Not Just Talk
You would never hire someone full-time who hasn’t done the job. So stop giving consultants and talking heads who’ve never done the work the spotlight or your $$$$$. Experience matters. If you’re going to bring someone in, vet them like...
Trusted Event Partner Lets Teams Focus on Story
It’s officially event season again. And guess what? Conferences, RKOs, tradeshows... they are super hard. The planning, the logistics, the on-site craziness... the swag... 💙 Great experiences are super hard to produce and reproduce and reproduce I get asked fairly...
People First: Manifesto Drives Never‑Stop‑Learning Brand
Your only competitive advantage is your people. That belief shaped how we approached the Docebo rebrand from the very beginning. Because (as a marketer) it's your duty to give your company a damn opinion in the market. So, before any...
Marketing Backs Sales Grind; Together We Close Q‑end
To all my sales, revenue, and customer success friends out there with a quarter ending this week... While deals are closing and forecasts sweat, And someone just asked, “Is this deal done yet?” You’re living in CRM, calls stacked all...
Own Your Vision, Align Agreements, Embrace Discomfort
I've been writing for most weekends this year and published close to 84,000 words on everything I'm learning, relearning, and experiencing as a CMO. But also what I'm learning about parenting, sobriety, and being a human. Going to recap the...
Creativity Dies From ROI Obsession, Not AI
I'm taking this to my marketing grave... Creativity won’t die in 2026 because of AI. It will die because we love talking about ROI a little tooooo much. When the first question asked of an idea is how it will...
Personalized Swag Beats Generic Gifts for Lasting Impact
I obsess over swag, and get some hate for it. But there is no better differentiator than a thoughtful, well-made piece of swag. Especially, in a world of B2B sameness and AI slop. Here’s a great example. This hat was...
Set Clear Expectations to Drive Speed, Ownership, and Results
New & aspiring marketing leaders: It's super important to set expectations for yourself and for the team. Think of them as your values. Without them? Your team will thrash constantly and hesitate to make decisions that move projects/pipeline/people forward. Here's...
Own Problems, Propose Solutions, Accelerate Team Momentum
From my end-of-year reflections: if you bring a problem, be sure to bring a proposed solution. And no, it's not because leadership doesn't want to hear about the issues. It's actually the exact opposite... because the fastest way to lose...
AI Is Real Shift; Inspire Shows How to Implement
I've been in software long enough to know the difference between a hype cycle and a real shift in the way we work. AI is the REAL shift. What's happening AROUND it right now feels a lot like a hype...
Discipline Over Hope: Do the Work First
"I don't plan with hope." 🔥 Our fearless leader, Alessio Artuffo , said this in a recent meeting, and it's been stuck in my head ever since. Maybe because I love tagline-worthy quick hits. Or, maybe because as marketers, we're...
Drop “Awareness”—Focus on Measurable Marketing Metrics
Dear marketers: let's retire the word "awareness." Especially used in sentences trying to prove marketing's value: "elevate awareness" "increase awareness" "competitive awareness" "aware awareness" First off, it's an ugly word. AWARENESS. Gross. awareness. awareness. awareness. awareness. awareness. awareness. awareness. awareness....
Lead with Purpose, Not ROI, to Spark Creativity
I went on Adam Singer’s podcast to talk marketing leadership. We ended up talking about Costco hot dogs, Liquid Death, and why ROI talk can kill creativity. Hilarious I know.... but seriously... here's the break down of our discussion: 1)...
Product Marketing Drives Pipeline; Product Managers Own ARR
I had an interesting conversation with our newly minted product leader, Scott P. , last night around KPIs for product marketing and product. I'd love your take. Product Marketing is the steward of the pipeline number associated with their product....
Great Breakthroughs Begin as Weird, Unnoticed Experiments
Marketers: It's your job to create momentum around a story before it's obvious. Like my man, Steven. Loved this BBC article about the 24-year-old Kodak engineer, Steven Sasson, who built the first handheld digital camera. I mean, look at it....
Free All‑In‑One Content Marketing Planning Template
Revisiting a template I made late last year which combined all the planning docs I've used over the last decade for content marketing. I figured I'd share it again and not gate the link. :) This is a combination of...
Turn Silent High‑Fit Accounts Into Conversations with Proactive ABM Play
ABM is less about building a calendar of campaigns and more about building a system that listens and acts. And that’s super difficult. I’ve been spending a little more time understanding the new stage of ABM, and Tofu ’s dynamic...
Executive Fear: One Mistake on LinkedIn Can Cost Jobs
Raise your hand if you've almost been fired for posting something on LinkedIn? I have. Twice (maybe three times). 🤚 🤚 Important to note: it's been a while. I want to think I've learned from my failures so I can...
Turn Meeting Transcripts Into LinkedIn Content with GPT
I'm asked constantly on my "strategy" for posting on this site OR how do I come up with topics. I never have a good answer, because the real answer is... I don't really have a strategy or a process. I...
Brand Spend Needs Measurement, Not Just Revenue‑first Optimization
Trying to answer this today: How do I allocate spend for brand… and how do I prove it worked? Because it's budgeting season, aren't we all so lucky? :) And like any good marketer, I built a little framework to...
Leaders Must Use AI to Learn, Not Just Deploy
"How are you using AI to learn?" Lori Niles-Hofmann This might be the single best question to ask yourself as a learning practitioner. Actually, scratch that.... you don’t even need to be in L&D. We should all be asking ourselves...
People Remain Your Only Edge in an AI World
I’m feeling the need to post this again. When everyone has AI tools, your only competitive advantage is your people. The human element will always be powerful. ✌️
Board‑Ready Marketing: Drive Growth with the Right Business
It's board meeting week! So (naturally), I just put the finishing touches on tonight's newsletter, covering everything board meeting prep, plus an 11-slide board deck template for marketing leaders. You can check out tips, tricks, and the template in the...
Remember: We're Tiny, Not Worth Attribution Stress
Perspective check for your Saturday morning (post 30 KitKat bars). We’re a speck in a spiral galaxy, and we are stressing about inbound and outbound attribution modeling. 🙏
AI‑Powered CBM Delivers 27 Full‑Funnel Playbooks
ABM this. ABM that. I've always preferred to use the acronym CBM (contact-based marketing) because it's all about the human. CBM is a system built to listen, adapt, and act on a multitude of different plays and signals. Luckily the...
Fundamentals of Content Marketing Endure Despite Technological Shifts
I was lucky to have been part of one of the first true content marketing and thought-leadership teams back in the olden days. We eventually built the team to 12 people and over $1M in budget. What’s hilarious (other than...
Critics Don't Buy: Market Validates True Marketing Value
Critics don’t buy; customers do. If the market says “yes,” your aesthetic distaste is just a diary entry. Adam Singer and I talked about a lot on the Revenue Diaries this past week. But we ended on an excellent marketing-centric...
Customers First: Attend Roxana’s AI Pipeline Talk
I was excited to present at Tim Rath ’s Future of Revenue Marketing event in London next week… but I’ve decided to hang with our amazing customers in Paris for Unleash. Customers always come first. You shouldn’t be dismayed because...