Influencer Partnerships Triple Effectiveness of B2B Research
What's the connection between B2B influence, research and thought leadership? 74% of B2B marketers who frequently collaborate with influencers say their research-based content is very effective, versus only 29% of everyone else. That's a finding from our newest research report, The State of B2B Thought Leadership in 2026 and it's just one of the topics we covered to kick off Season 2 of the #BeyondB2BMarketing podcast. In this episode I sat down with, Todd Lebo , CEO at Ascend2 , on the findings of our joint survey of 797 senior B2B marketers on the intersection of original research, influence and AI visibility. In this clip, Todd talks about how original research can be validated and contextualized by industry influencers to help provide the "so what" factor. And this collaboration with influencers and brand is mutually beneficial. I know from our own experience at TopRank Marketing with producing and marketing research reports for B2B brands like Adobe, HubSpot and LinkedIn, adding industry influencers to thought leadership content adds credibility and distribution in ways that can really have an impact on reach, engagement and building brand trust. You can listen, watch or read the full episode here: https://lnkd.in/gX9PXnDr
Authenticity Over AI: Real Craft Drives Marketing Success
AI fatigue is real and so is the growing hunger for "what's real" in all aspects of what we do in business and marketing. As technology plays an increasingly important role in what we do to advance, there's always been...
Thought Leadership Boosts B2B Retention and Expansion
How can B2B Thought Leadership drive post-sale Impact? Our latest post on @TopRank's B2B Marketing Blog shares new research data, examples and use cases for using post-sale thought leadership to drive retention and expansion outcomes: https://t.co/tKMacGFHhQ https://t.co/rcgYc9Zsi6
Post‑Sale Thought Leadership Drives High ROI Growth
B2B thought leadership is being elevated in the 2026 B2B marketing mix, but do you know what high ROI marketers do that others don't? Our research with Ascend2 that surveyed 797 senior B2B marketers in the U.S. and U.K. found...
Interactive Experiences Drive Impactful B2B Thought Leadership
How can B2B marketers optimize their thought leadership content to be more impactful? Make that content an experience that engages and creates both mental availability and contributes to buyability. From interactive experiences to events to video or podcasts - going...
Master These B2B Skills to Stand Out Amid AI
When Every Marketer Has AI, How Does Any Brand Stand Out? Here are the Top B2B Marketing Skills to Differentiate https://t.co/Q5cv8ECkh0 https://t.co/JFn65z5bc4
AI Search Demands B2B Brands Be Findable and Buyable
The way today’s B2B buyers discover, evaluate, and trust brands is changing faster than at any point since the rise of search. And when it comes to the rising importance of AI, the pressure to "figure it out" is on....
Maximize B2B Influencer & Creator Activations: A Primer
If you want a great primer on how your B2B brand can maximize influencer and creator activations, here you go:
AI Powers Faster, Higher‑Quality, Personalized B2B Marketing
What will the future of AI first B2B Marketing look like? I spoke to @RishiPDave from @BainandCompany on our #BeyondB2B podcast who shared: we'll drive more, faster at higher quality, more personalization, & influence is back and bigger than ever....
Agile AI-Driven B2B Marketing Wins Future
What will AI-native B2B marketing look like in the future? In the latest episode of #BeyondB2BMarketing , Rishi Dave , Partner at Bain & Company, shared with me his take on why only the most agile, AI-enabled B2B marketing teams...
Consistent Multi‑Channel Presence Builds Trust, Not Just Visibility
B2B marketers that are not showing up consistently across search, social, AI engines, ads, communities, industry media and amongst relevant influencers are not just losing on visibility, they're missing out on building trust. And without trust, what good is visibility?...
Listen to Quiet Signals to Become a Best‑Answer Brand
What do high-performing best answer brands do differently? For one, they listen to the quiet signals that shape thought leadership content. A lot of B2B marketers say they're data-driven, but not so many are genuinely "data-informed". In today's post on...
Influencer Partnerships Drive 4X ROI in B2B Thought Leadership
Frequent influencer collaboration is a force multiplier for research-based thought leadership content. Are you part of the 74% or everyone else? Our new research report, The State of B2B Thought Leadership with Ascend2 digs in to the intersection of original...
Full‑Funnel LinkedIn Ads: Document, Live, Win‑Back
Advice about how to improve visiblity, engagement and ROI on LinkedIn is always a good idea. That's why I'm revisiting this liveblog of a presentation from Jessica Cross and Baaber Malik from LinkedIn: 3 Key Marketing Plays for Full Funnel...
Answer Engine Drives Nearly 4x ROI for B2B Leaders
Check out our new B2B Thought Leadership research that uncovers the 'Answer Engine': How top performers achieve nearly 4x higher ROI https://t.co/98EPovULaW via @toprank & @Ascend2research https://t.co/5a1Xt1LTtZ