Recent Posts
Social•Dec 8, 2025
Agile AI-Driven B2B Marketing Wins Future
What will AI-native B2B marketing look like in the future? In the latest episode of #BeyondB2BMarketing , Rishi Dave , Partner at Bain & Company, shared with me his take on why only the most agile, AI-enabled B2B marketing teams will thrive in the future. He breaks down: 🔹 Why speed, quality, and adaptability will separate winners from the rest 🔹 How AI will enable greater personalization and targeted growth 🔹 Why influence is bigger than ever and channels (Reddit, Quora, communities) are becoming critical to visibility on answer engines 🔹 What B2B teams should be doing now to prepare for an AI-driven future If you want a clear, practical view of where B2B marketing is headed, check out the full podcast episode: https://lnkd.in/d6AxXk_D
By Lee Odden
Social•Dec 3, 2025
Consistent Multi‑Channel Presence Builds Trust, Not Just Visibility
B2B marketers that are not showing up consistently across search, social, AI engines, ads, communities, industry media and amongst relevant influencers are not just losing on visibility, they're missing out on building trust. And without trust, what good is visibility?...
By Lee Odden
Social•Dec 1, 2025
Listen to Quiet Signals to Become a Best‑Answer Brand
What do high-performing best answer brands do differently? For one, they listen to the quiet signals that shape thought leadership content. A lot of B2B marketers say they're data-driven, but not so many are genuinely "data-informed". In today's post on...
By Lee Odden
Social•Nov 26, 2025
Influencer Partnerships Drive 4X ROI in B2B Thought Leadership
Frequent influencer collaboration is a force multiplier for research-based thought leadership content. Are you part of the 74% or everyone else? Our new research report, The State of B2B Thought Leadership with Ascend2 digs in to the intersection of original...
By Lee Odden
Social•Nov 25, 2025
Full‑Funnel LinkedIn Ads: Document, Live, Win‑Back
Advice about how to improve visiblity, engagement and ROI on LinkedIn is always a good idea. That's why I'm revisiting this liveblog of a presentation from Jessica Cross and Baaber Malik from LinkedIn: 3 Key Marketing Plays for Full Funnel...
By Lee Odden
Social•Nov 25, 2025
Answer Engine Drives Nearly 4x ROI for B2B Leaders
Check out our new B2B Thought Leadership research that uncovers the 'Answer Engine': How top performers achieve nearly 4x higher ROI https://t.co/98EPovULaW via @toprank & @Ascend2research https://t.co/5a1Xt1LTtZ
By Lee Odden
Social•Nov 24, 2025
AI Can Misrepresent Your Brand—Learn How to Fix It
You've managed to get your brand included in GenAI results except, the information is wrong. Is AI lying about your brand? This is the question Nick Nelson asks in today's post on the TopRank Marketing B2B Marketing blog. Not only...
By Lee Odden
Social•Nov 21, 2025
New Framework Helps Brands Become Best Answer Leaders
I had the pleasure of presenting at #mpb2b this week. The topic? Our new thought leadership research with Ascend2 + @TopRank's framework for becoming a best answer brand. Original research + multi-channel content experiences for SEO, GEO, & humans! https://t.co/2aot41mGAB...
By Lee Odden
Social•Nov 21, 2025
Traditional Search Still Rules; Prioritize Credible Content
Think traditional search is dead? The data says otherwise. Generative AI search is still only 3.3% of all search activity according to EMARKETER. This is pretty much consistent with data Rand Fishkin has been sharing from SparkToro and Datos, A...
By Lee Odden
Social•Nov 19, 2025
Day One of MPB2B Ignites B2B Community Collaboration
Day one of #mpb2b was another great community experience for B2B marketers! From the marching band opening to Ann and Brett's keynotes to really great sessions, and a "friendsgiving networking event, the day did not disappoint. Now that my presentation is...
By Lee Odden
Social•Nov 19, 2025
B2B Marketing Needs a New Brand‑First, AI‑Augmented Playbook
At #mpb2b this week, Jon Miller was pretty clear: the old playbook for B2B marketing is broken. Are the days of short termism B2B marketing and the MQL over? He shared a new playbook that leans into building brand, trust, relationships,...
By Lee Odden
Social•Nov 18, 2025
Build a Best Answer Brand with Full‑Funnel Thought Leadership
I had a great (and full) session this morning at #mpb2b in Boston presenting on Full Funnel Thought Leadership, our new research report and how to build a Best Answer Brand using the TopRank Marketing BAM Framework. Thanks Pam Didner...
By Lee Odden
Social•Nov 13, 2025
B2B Marketers Overlook Proven High-Impact Engagement Opportunities
Thank you Net Influencer for covering our new report with @ascend2. "B2B Marketers Missing Crucial Engagement Opportunities Despite Clear Evidence Of Effectiveness" https://t.co/KKuNh4LU8d
By Lee Odden
Social•Nov 13, 2025
True Thought Leadership Needs Data, Not Just Opinion
Plenty of B2B content has been touted as thought leadership, except maybe it's not. Opinion Isn't Thought Leadership. Evidence Is. I really appreciate the distinction and insights shared by Cindy Anderson from IBM in our new research report on B2B Thought...
By Lee Odden
Social•Nov 12, 2025
New B2B Thought Leadership Report Gains Media Spotlight
Thank you @MattGSouthern for this coverage on @sejournal of our new research report on B2B Thought Leadership! https://t.co/2m6gfmSPaz cc @toprank @Ascend2research
By Lee Odden
Social•Nov 12, 2025
Top B2B Thought Leaders to Follow Across Industries
💡 Who are some of the top experts on B2B thought leadership? Here's a list of pros to follow: Allen Webb - PwC Anthony Marshall - IBM David Dankwa - Protiviti Francis Hintermann - Accenture Karen Feldman - Iron Mountain Kate Houston - Amazon Web Services Kevin...
By Lee Odden
Social•Nov 10, 2025
Most B2B Marketers Value Thought Leadership, Yet Neglect Retention
What is the B2B thought leadership disconnect? Our survey of 800 B2B marketers found 97% feel thought leadership is critical for full funnel success, but only 43% extend it post-sale for retention. Find more insights in our new ungated report:...
By Lee Odden
Social•Nov 4, 2025
8‑step B2B Social Media Plan for 2026 Success
How can your B2B brand be the best answer for your customers on social media? Here you go: The 8 Step B2B Social Media Marketing Plan You Need to Succeed in 2026 https://t.co/uQM8ZzM6kd via @toprank https://t.co/Oa7lVkNO11
By Lee Odden
Social•Nov 3, 2025
Thought Leadership Generates $265B Purchase Influence Globally
Thought Leadership is a hot topic for B2B marketers right now and justifiably so. Research from IBM's Cindy Anderson and Anthony Marshall found the cumulative value of purchases influenced by executives consuming thought leadership content to be $265 billion globally...
By Lee Odden