AI Can Misrepresent Your Brand—Learn How to Fix It
You've managed to get your brand included in GenAI results except, the information is wrong. Is AI lying about your brand? This is the question Nick Nelson asks in today's post on the TopRank Marketing B2B Marketing blog. Not only does Nick walk through the risks of this kind of unintentional misinformation, he also points the direction towards fixing it. Check it out: The Misinformation Crisis: Is AI Lying About Your Brand? https://lnkd.in/g-G7Sjjk
New Framework Helps Brands Become Best Answer Leaders
I had the pleasure of presenting at #mpb2b this week. The topic? Our new thought leadership research with Ascend2 + @TopRank's framework for becoming a best answer brand. Original research + multi-channel content experiences for SEO, GEO, & humans! https://t.co/2aot41mGAB...
Traditional Search Still Rules; Prioritize Credible Content
Think traditional search is dead? The data says otherwise. Generative AI search is still only 3.3% of all search activity according to EMARKETER . This is pretty much consistent with data Rand Fishkin has been sharing from SparkToro and Datos,...
Day One of MPB2B Ignites B2B Community Collaboration
Day one of #mpb2b was another great community experience for B2B marketers! From the marching band opening to Ann and Brett’s keynotes to really great sessions, and a “friendsgiving networking event, the day did not disappoint. Now that my presentation...
B2B Marketing Needs a New Brand‑First, AI‑Augmented Playbook
At #mpb2b this week, Jon Miller was pretty clear: the old playbook for B2B marketing is broken. Are the days of short termism B2B marketing and the MQL over? He shared a new playbook that leans into building brand, trust,...
Build a Best Answer Brand with Full‑Funnel Thought Leadership
I had a great (and full) session this morning at #mpb2b in Boston presenting on Full Funnel Thought Leadership, our new research report and how to build a Best Answer Brand using the TopRank Marketing BAM Framework. Thanks Pam Didner...
B2B Marketers Overlook Proven High-Impact Engagement Opportunities
Thank you Net Influencer for covering our new report with @ascend2. "B2B Marketers Missing Crucial Engagement Opportunities Despite Clear Evidence Of Effectiveness" https://t.co/KKuNh4LU8d
True Thought Leadership Needs Data, Not Just Opinion
Plenty of B2B content has been touted as thought leadership, except maybe it's not. Opinion Isn't Thought Leadership. Evidence Is. I really appreciate the distinction and insights shared by Cindy Anderson from IBM in our new research report on B2B...
New B2B Thought Leadership Report Gains Media Spotlight
Thank you @MattGSouthern for this coverage on @sejournal of our new research report on B2B Thought Leadership! https://t.co/2m6gfmSPaz cc @toprank @Ascend2research
Top B2B Thought Leaders to Follow Across Industries
💡 Who are some of the top experts on B2B thought leadership? Here's a list of pros to follow: Allen Webb - PwC Anthony Marshall - IBM David Dankwa - Protiviti Francis Hintermann - Accenture Karen Feldman - Iron Mountain Kate Houston - Amazon Web Services Kevin...
Most B2B Marketers Value Thought Leadership, Yet Neglect Retention
What is the B2B thought leadership disconnect? Our survey of 800 B2B marketers found 97% feel thought leadership is critical for full funnel success, but only 43% extend it post-sale for retention. Find more insights in our new ungated report:...
8‑step B2B Social Media Plan for 2026 Success
How can your B2B brand be the best answer for your customers on social media? Here you go: The 8 Step B2B Social Media Marketing Plan You Need to Succeed in 2026 https://t.co/uQM8ZzM6kd via @toprank https://t.co/Oa7lVkNO11
Thought Leadership Generates $265B Purchase Influence Globally
Thought Leadership is a hot topic for B2B marketers right now and justifiably so. Research from IBM's Cindy Anderson and Anthony Marshall found the cumulative value of purchases influenced by executives consuming thought leadership content to be $265 billion globally...
2026 B2B Marketing Trends: AI, Strategy, Experience
9 Takeaways from the @CMIContent 2026 B2B Content and Marketing Trends Report : 🔸Marketing effectiveness 🔸Content strategy effectiveness 🔸AI-powered marketing tools 🔸Thought leadership 🔸Experiential marketing See them all 👉 https://t.co/u87YLYcHRn
Master These B2B Skills to Shine Amid AI
When Everyone Has AI, How Does Anyone Stand Out? Here are the top B2B Marketing skills to differentiate yourself and your brand according to top voices from Salesforce, LinkedIn, UiPath, Workday, Ericsson, Bombora and more. 👉 https://t.co/Q5cv8ECkh0 https://t.co/h68mV6XwpL
Don’t Waste Your B2B Budget—Avoid These Mistakes
Can you relate? You're in a "use it or lose it" B2B marketing budget situation. What to do? Let's start with what NOT to do (+ some good humor) https://t.co/YVvrLFwvK4 There are also 6 great options for short/long term impact...
Transform B2B Marketing with Storytelling and Video
Learn how to break free of boring B2B marketing through storytelling and video during this interview with Heike Young: https://t.co/zc3gApQmMn
From Salesforce to Creative Freedom: Heike Young’s B2B Evolution
What happens when one of LinkedIn's most engaging B2B creators takes us behind the scenes of her journey from Salesforce and Microsoft to charting her own creative path? In this episode of the #BeyondB2B Marketing podcast, I sat down with...
Thought Leadership Influences 87% of Exec Purchase Decisions
What's the true ROI of thought leadership? Cindy Anderson, CMO at The IBM Institute for Business Value did the research: 87% of executives made a purchase decision in the past 90 days based on thought leadership https://t.co/eJZN0odGgD via @YouTube #BeyondB2B
Differentiating B2B Brands in an AI‑Saturated Landscape
When every marketer has AI in their toolbox, how will any B2B brand stand out? Get the answer from this post co-created with 14 top marketing pros from the B2B marketing community https://t.co/Q5cv8ECkh0 via @toprank b2b marketing blog https://t.co/D3YmObQEpt
Future B2B Brands Must Drive Performance, Stand Out, Surprise
Tom Stein : What does B2B brand need to be in the future? The following IAA Global B2B Brand Summit panel of senior marketing leaders shared answers: Hugo Hensley , BrandFinance: “Connecting to business performance. No longer just short term...
Buyers Know Sellers; B2B Must Impress Early
According to research from 6sense , buyers have been through all or part of 8 buying cycles across their careers. That means, by the time they're in-market, they already know the players, the sellers and have opinions. B2B sellers need...
Swap “Brand” For “Reputation” To Build B2B Value
Is “brand” a dirty word in B2B Marketing? At IAA Global Brand Summit today, the first panel touched on the notion of brand, which is often thought of as a dirty word in B2B marketing, not something to invest in...
Senior AI‑Savvy B2B Marketers Secure 50 New Roles
Congrats to B2B Marketers on the Move, Fall 2025 Edition! While marketing hiring is down in 2025 with a focus on more senior and selective skills (AI fluency & data storytelling a must) these 50 B2B pros have landed new...
Thought Leadership Fuels 87% Exec Purchases, Not Just Marketing
What's the difference between B2B thought leadership and content marketing? For one thing, 87% of execs have made a purchase decision in the last 90 days after consuming thought leadership content. TL drives $100bn in revenue in the U.S, alone each...