AI's Next Tell: Sentence Structure, Not Punctuation
this is a great piece on the next AI tell — it's not just em-dashes, it's a tell-tale sentence construction https://techcrunch.com/2026/04/20/ai-writing-its-not-just-this-its-that-barrons/
Comments, Not Feed Posts, Drive Brand Impact
Harsh but true: Your brand feed posts don't matter. The comments do. “It’s not just about posting cadence and chasing follower growth. The best social media teams are optimizing their resources and time to live in the comments” Lessons from Social Media...
Comments Dominate; LinkedIn Profiles Poised for Growth
I'm writing a newsletter recap from Social Media Week — but first some bullet point thoughts: - Comments are and will be everything - LinkedIn has tons of growth potential (for personal profiles according to Metricool) - Molly McPherson is the GOAT -...
Let Social, Not HR, Run Employee Advocacy
My hot take: the reason a lot of employee advocacy programs fall flat is because they're run by HR Employee advocacy — turning employees into brand ambassadors on social — should be run by the social team. Social people know what...
Threads Gains Momentum with Coachella Party and New Features
Threads team is BUSY Of all the Meta platforms, I'm glad this one is getting a chance to shine They hosted a Coachella party They kicked off a digital scavenger hunt with KATSEYE (link below) They pre-announced a new live chat feature, like a...
Coachella Chaos: Brands Bail, Hype Masks Planning Failures
Whaaaat is happening with Coachella: The brands back out because of rising costs? The brands over-invited and have to cut back on RSVPs? The brands never planned to go and just used this for hype? The creators weren't actually invited and are using this...
DualShot Captures Portrait and Landscape Simultaneously, but Framing Matters
I tested the DualShot app this weekend — it lets you capture content in portrait and landscape mode all at the same time It's pretty amazing if you're trying to record for both types of video but it does take some...
Canadians Lead: Nutella Canada Shares Space Stories
In a surprise to no one, the Canadians are on top of it Nutella Canada is resharing space Stories on Instagram
Focus Mode App Lets Pros Jump Back to Posts Instantly
Product request for all the social platforms: An app version just for social media professionals that takes you back to the post or DM you wanted to check — versus letting you get distracted by 17 things before you close...
Create a Distinct Sonic Identity for Modern Brands
Spotify just released a report: The Sound-On Era It includes tips for marketers on building a sonic identity, which might mean: 🎙️ A distinctive voice or tone 🎙️ A consistent music world 🎙️ A repeatable sonic mnemonic or signature https://ads.spotify.com/en-US/news-and-insights/sound-on-era/
Instagram Reels Introduces Teleprompter and Touch‑Up Filters
Instagram Reels has added a teleprompter feature and a Touch Up feature. Screenshots attached (I can vouch for the Touch Up because I look wrecked IRL today and this blurred everything out) *h/t to @oncescuradu who originally spotted this
Meta Appoints Instagram Exec to Lead Edits Team
Instagram's Edits team is working overtime this week: 👀 Scalable Pod revealed Meta exec Brett Westervelt would be the head of Edits https://scalablepod.com/p/exclusive-meta-taps-instagram-exec-to-lead-edits 👀 Matt Navarra shared an interview with Matt Simari (Director of Product Management at IG) to unpack the strategy...
Micro‑drama Apps Become the New Binge‑watch Frontier
Turns out a lot of people are watching micro drama apps — outside of the regular rotation of social platforms
TikTok Teams with Cameo for Creator Video Requests
This could get interesting 👀 TikTok partnered with Cameo — which means creators can offer personalized videos directly within the app It's a new revenue stream for creators and a new way to interact with your favorite TikTok creators for fans https://newsroom.tiktok.com/tiktok-partners-with-cameo-to-unlock-new-monetization-opportunities-for-creators?lang=en
Social Media May Soon Require Warning Labels, Shaking Ecosystem
Proud of this little graphic I made for this week’s ICYMI newsletter: Is Social Media About to Get Slapped with a Warning Label? And what does that mean for all of us in the ecosystem (creators, marketers and platforms)?! https://liahaberman.substack.com/p/icymi-is-social-media-about-to-get