Brands Turn Bad Reviews Into Bold Engagement
Brands are in their bold era, using negative customer reviews as part of their campaigns and/or responding to critics online From Dove to Yahoo and Crocs to Burger King, leaning into criticism ✅ Signals confidence and self-awareness ✅ Lets audiences know you’re listening ✅ Is great for engagement Examples in today's newsletter https://liahaberman.substack.com/i/191498301/5-diffusing-bad-reviews
Emotion-Driven Marketing Wins: Heated Rivalry Powers Panels
Happy to report I did indeed incorporate Heated Rivalry into all 3 of my panels at SXSW - Viral Nation’s Emotion Economy of Social Media - Heated Rivalry made people feel seen. Tap into emotion in marketing Patreon’s Building Brands...
Fresas: Ideal Outdoor Spot for Groups with Amazing Eats
SXSW food report - Fresas is the perfect place to go with a group. Eat outside. Food and drinks are amazing
CEO's Personal Post Reveals Adorkable Brand, Bypasses Official Grid
The one thing people are missing about the McDonald's CEO discourse is he posted this on his own page It never made it to the McD's grid And if you look back at Chris K's Reels, his personal brand is being adork-able https://www.instagram.com/chrisk_mcd/
AI Hype Inflates Expectations, Not Reduces Workload
"AI gets celebrated like the messiah of productivity, but instead of actually offsetting the workload, it's just raised the bar on what people are supposed to accomplish" Thanks for including my thoughts Katelyn Chedraoui https://www.cnet.com/tech/services-and-software/social-media-professionals-burnout-ai-metricool-news/
AI Catches My Tangents, Keeps Presentations On Track
I'm speaking to LIV Sotheby’s International Realty this week and ran my talk track through Claude I asked it to point out anywhere I went off on a tangent or lost the flow (probably the most common mistake I make) Maybe...
AI-Generated YouTube Shorts Flood Kids with Unhinged Content
can attest that my kid tells me the most unhinged stuff he sees is on YouTube Shorts https://www.nytimes.com/2026/02/26/us/ai-videos-children-youtube.html?unlocked_article_code=1.PFA.qpas.CuJAM3oRnyix&smid=url-share
Threads Adds Instant DM Me Shortcut for Private Chats
Threads is rolling out a new DM shortcut to select users in the U.S. and Canada “DM Me” is a new feature that automatically hyperlinks the phrase “DM me” in any post or reply, allowing people to message you with...
Parents Seek Screen‑Free Summer, Traditions Surge 200%
Pinterest released its first-ever Parenting Trend Report 2026 Searches for “screen free activities” are up 200% YOY alongside: 📌 “family traditions ideas” (+200%) 📌 “no phone summer” (+340%) 📌 “digital detox aesthetic” (+95%) https://newsroom.pinterest.com/news/parenting-trend-report-2026/
Pause Suggested Posts, Filter Content for Better Feeds
How to make your experience on Instagram + Threads infinitely better On Instagram, you can pause suggested content every 30 days so you stop getting random accounts in the Feed (it’s not chronological order but it’s the next best thing)...
Official TikTok
The average number of TikTok’s daily active users in the U.S. remains around 95% of its usership compared to the week of Jan. 19-25, according to Sensor Tower data … But when I asked the ICYMI community how they handled...
Creators Must Vet Brands: Brand Safety Is Mutual
"Brand safety goes both ways" is something I've said a lot lately It used to be brands worried about creators as potential liabilities (what if they go rogue or get canceled?!) But with everything that's happening lately, it's just as important for...