Instagram Testing BeReal‑style App, Not yet US‑available
Instagram seems to be testing a new app - maybe like BeReal - but unfortunately not available in the US
AI's Next Tell: Sentence Structure, Not Punctuation
this is a great piece on the next AI tell — it's not just em-dashes, it's a tell-tale sentence construction https://techcrunch.com/2026/04/20/ai-writing-its-not-just-this-its-that-barrons/
Comments, Not Feed Posts, Drive Brand Impact
Harsh but true: Your brand feed posts don't matter. The comments do. “It’s not just about posting cadence and chasing follower growth. The best social media teams are optimizing their resources and time to live in the comments” Lessons from Social Media...
Comments Dominate; LinkedIn Profiles Poised for Growth
I'm writing a newsletter recap from Social Media Week — but first some bullet point thoughts: - Comments are and will be everything - LinkedIn has tons of growth potential (for personal profiles according to Metricool) - Molly McPherson is the GOAT -...
Let Social, Not HR, Run Employee Advocacy
My hot take: the reason a lot of employee advocacy programs fall flat is because they're run by HR Employee advocacy — turning employees into brand ambassadors on social — should be run by the social team. Social people know what...
Threads Gains Momentum with Coachella Party and New Features
Threads team is BUSY Of all the Meta platforms, I'm glad this one is getting a chance to shine They hosted a Coachella party They kicked off a digital scavenger hunt with KATSEYE (link below) They pre-announced a new live chat feature, like a...
Coachella Chaos: Brands Bail, Hype Masks Planning Failures
Whaaaat is happening with Coachella: The brands back out because of rising costs? The brands over-invited and have to cut back on RSVPs? The brands never planned to go and just used this for hype? The creators weren't actually invited and are using this...
DualShot Captures Portrait and Landscape Simultaneously, but Framing Matters
I tested the DualShot app this weekend — it lets you capture content in portrait and landscape mode all at the same time It's pretty amazing if you're trying to record for both types of video but it does take some...
Canadians Lead: Nutella Canada Shares Space Stories
In a surprise to no one, the Canadians are on top of it Nutella Canada is resharing space Stories on Instagram
Focus Mode App Lets Pros Jump Back to Posts Instantly
Product request for all the social platforms: An app version just for social media professionals that takes you back to the post or DM you wanted to check — versus letting you get distracted by 17 things before you close...
Create a Distinct Sonic Identity for Modern Brands
Spotify just released a report: The Sound-On Era It includes tips for marketers on building a sonic identity, which might mean: 🎙️ A distinctive voice or tone 🎙️ A consistent music world 🎙️ A repeatable sonic mnemonic or signature https://ads.spotify.com/en-US/news-and-insights/sound-on-era/
Instagram Reels Introduces Teleprompter and Touch‑Up Filters
Instagram Reels has added a teleprompter feature and a Touch Up feature. Screenshots attached (I can vouch for the Touch Up because I look wrecked IRL today and this blurred everything out) *h/t to @oncescuradu who originally spotted this
Meta Appoints Instagram Exec to Lead Edits Team
Instagram's Edits team is working overtime this week: 👀 Scalable Pod revealed Meta exec Brett Westervelt would be the head of Edits https://scalablepod.com/p/exclusive-meta-taps-instagram-exec-to-lead-edits 👀 Matt Navarra shared an interview with Matt Simari (Director of Product Management at IG) to unpack the strategy...
Micro‑drama Apps Become the New Binge‑watch Frontier
Turns out a lot of people are watching micro drama apps — outside of the regular rotation of social platforms
TikTok Teams with Cameo for Creator Video Requests
This could get interesting 👀 TikTok partnered with Cameo — which means creators can offer personalized videos directly within the app It's a new revenue stream for creators and a new way to interact with your favorite TikTok creators for fans https://newsroom.tiktok.com/tiktok-partners-with-cameo-to-unlock-new-monetization-opportunities-for-creators?lang=en
Social Media May Soon Require Warning Labels, Shaking Ecosystem
Proud of this little graphic I made for this week’s ICYMI newsletter: Is Social Media About to Get Slapped with a Warning Label? And what does that mean for all of us in the ecosystem (creators, marketers and platforms)?! https://liahaberman.substack.com/p/icymi-is-social-media-about-to-get
Brands Turn Bad Reviews Into Bold Engagement
Brands are in their bold era, using negative customer reviews as part of their campaigns and/or responding to critics online From Dove to Yahoo and Crocs to Burger King, leaning into criticism ✅ Signals confidence and self-awareness ✅ Lets audiences know you’re...
Emotion-Driven Marketing Wins: Heated Rivalry Powers Panels
Happy to report I did indeed incorporate Heated Rivalry into all 3 of my panels at SXSW - Viral Nation’s Emotion Economy of Social Media - Heated Rivalry made people feel seen. Tap into emotion in marketing Patreon’s Building Brands...
Fresas: Ideal Outdoor Spot for Groups with Amazing Eats
SXSW food report - Fresas is the perfect place to go with a group. Eat outside. Food and drinks are amazing
CEO's Personal Post Reveals Adorkable Brand, Bypasses Official Grid
The one thing people are missing about the McDonald's CEO discourse is he posted this on his own page It never made it to the McD's grid And if you look back at Chris K's Reels, his personal brand is being adork-able https://www.instagram.com/chrisk_mcd/
AI Hype Inflates Expectations, Not Reduces Workload
"AI gets celebrated like the messiah of productivity, but instead of actually offsetting the workload, it's just raised the bar on what people are supposed to accomplish" Thanks for including my thoughts Katelyn Chedraoui https://www.cnet.com/tech/services-and-software/social-media-professionals-burnout-ai-metricool-news/
AI Catches My Tangents, Keeps Presentations On Track
I'm speaking to LIV Sotheby’s International Realty this week and ran my talk track through Claude I asked it to point out anywhere I went off on a tangent or lost the flow (probably the most common mistake I make) Maybe...
AI-Generated YouTube Shorts Flood Kids with Unhinged Content
can attest that my kid tells me the most unhinged stuff he sees is on YouTube Shorts https://www.nytimes.com/2026/02/26/us/ai-videos-children-youtube.html?unlocked_article_code=1.PFA.qpas.CuJAM3oRnyix&smid=url-share
Threads Adds Instant DM Me Shortcut for Private Chats
Threads is rolling out a new DM shortcut to select users in the U.S. and Canada “DM Me” is a new feature that automatically hyperlinks the phrase “DM me” in any post or reply, allowing people to message you with...
Parents Seek Screen‑Free Summer, Traditions Surge 200%
Pinterest released its first-ever Parenting Trend Report 2026 Searches for “screen free activities” are up 200% YOY alongside: 📌 “family traditions ideas” (+200%) 📌 “no phone summer” (+340%) 📌 “digital detox aesthetic” (+95%) https://newsroom.pinterest.com/news/parenting-trend-report-2026/
Pause Suggested Posts, Filter Content for Better Feeds
How to make your experience on Instagram + Threads infinitely better On Instagram, you can pause suggested content every 30 days so you stop getting random accounts in the Feed (it’s not chronological order but it’s the next best thing)...
Official TikTok
The average number of TikTok’s daily active users in the U.S. remains around 95% of its usership compared to the week of Jan. 19-25, according to Sensor Tower data … But when I asked the ICYMI community how they handled...
Creators Must Vet Brands: Brand Safety Is Mutual
"Brand safety goes both ways" is something I've said a lot lately It used to be brands worried about creators as potential liabilities (what if they go rogue or get canceled?!) But with everything that's happening lately, it's just as important for...