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Lily Ray

Lily Ray

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Head of SEO at Amsive Digital, recognized expert on Google algorithm updates and E-E-A-T, offering deep insights into search marketing.

Recent Posts

Boomers Unknowingly Flood Threads via Facebook Auto‑posting
Social•Feb 22, 2026

Boomers Unknowingly Flood Threads via Facebook Auto‑posting

The fact that Threads probably gets a ton of boomers posting on FB and not realizing it’s auto-posting to Threads explains *so much* of this app.

By Lily Ray
Non‑SEO Users Frustrated by AI Mode Shift
Social•Feb 21, 2026

Non‑SEO Users Frustrated by AI Mode Shift

I’m not a fan of this change and have watched non SEO folks complain when they get stuck in AI Mode

By Lily Ray
Grokipedia Mysteriously Absent From Sistrix Visibility Chart
Social•Feb 19, 2026

Grokipedia Mysteriously Absent From Sistrix Visibility Chart

lol Grokipedia doesn’t even show up on the @sistrix visibility comparison chart I had to check multiple times to make sure I didn’t type the domain name incorrectly 🤣 https://t.co/NMUTsbS7Yr

By Lily Ray
Case Studies Reveal SEO Tactics Destroy Organic Traffic
Social•Feb 18, 2026

Case Studies Reveal SEO Tactics Destroy Organic Traffic

I have now read *multiple* public AEO/GEO "case studies" where the organic traffic literally looks like this. I'm not even kidding. I just pulled this chart from a case study published 2 weeks ago. Looks to me like they actually destroyed...

By Lily Ray
People Underestimate Google's Ability to Solve Problems
Social•Feb 18, 2026

People Underestimate Google's Ability to Solve Problems

One of the funniest things I hear people say in our space is “there’s no way Google could figure that out” https://t.co/O1n8da2ctY

By Lily Ray
AI Search Citations Drop When Organic Rankings Fall
Social•Feb 17, 2026

AI Search Citations Drop When Organic Rankings Fall

Are AI search citations affected by drops in organic search? I dug in a bit with some recent examples try to find the answer. Check it out at my Substack: https://t.co/JBgyIVp40w https://t.co/CLNUvu0mII

By Lily Ray
Betting on Helpful Content Update 4.0 GEO Edition
Social•Feb 17, 2026

Betting on Helpful Content Update 4.0 GEO Edition

Officially betting on the Helpful Content Update 4.0 (GEO edition) within the next 6 months.

By Lily Ray
ChatGPT Appears to Scrape Google, Citing Non‑canonical URLs
Social•Feb 16, 2026

ChatGPT Appears to Scrape Google, Citing Non‑canonical URLs

Oh wow... @glenngabe has some new evidence showing ChatGPT is citing non-canonical URLs (after those same URLs appeared in Google search) Yet another clue that ChatGPT is (still) likely scraping Google to generate answers: https://t.co/3tN8DrcXYa

By Lily Ray

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