AI Content Penalty Slashed Articles Section Visibility by 70%
About 70% of this website's visibility comes from its "articles" site section. That section appears to have been aggressively demoted on Jan 20, when a bunch of sites were hit for excessive AI-generated/low quality content Look at the impact it had on their full site visibility (shown below) đź‘€ And it dropped even harder with Google's recent updates
Google Now Omits Self‑promoted Brands From Listicle Citations
Google is definitely changing how it factors in information from self-promotional listicles. In most examples I am now seeing, Google may still cite the self-promotional listicle, but it skips the brand recommending itself as #1 in the response. However, it...
Some Sites Experience Major Traffic Spikes After Core Update
A handful of sites started seeing big surges over the weekend with the core update https://t.co/5lrFM2ayBI
Core Update Causes Traffic Drop for Major .gov Sites
The trend continues: a handful of big .gov sites appear to be dropping with this core update https://t.co/eISdJKY6Fo
Docs Change Before Google’s Big Algorithm Crackdown
This is my read on it as well, as someone who has spent 10+ years hyper-focused on Google updates. There is almost always a change in documentation/communication before the big crackdown.
Ensuring AI Search Knows Accurate Brand Facts with WAIKAY
Love the work @Dixon_Jones is doing by approaching AI search optimization with ensuring the models know factually accurate information about your brand BTW - his tool WAIKAY is one of my favorites for AI search so far @athenseo https://t.co/97KUID4LVb
UCP Gains Global Adoption Across New Verticals
Universal Commerce Protocol (UCP) is being adopted by many partners "It may be the first time we all agreed on something" Bringing UCP to even more verticals & more countries (Canada, UK, Australia) #GoogleIO @googleio https://t.co/FxIXhQOzza
Google Search Evolves Into AI-Powered, Multimodal Agent
Next chapter of Google Search Google Search is AI Search They're bringing new agentic capabilities 1B+ billion facts updated daily Infinite range of human perspectives Google is re-imagining the search box beyond autocomplete - it now helps you search and you can ask across modalities...
Gemini AI Drafts Custom Docs Directly From Gmail
Docs Live - Talk to Gemini in Gmail/Google Workspace to create custom deck outlines (or any other type of doc) using your own documents and emails (Gemini in Gmail/Workspace is quickly becoming one of my favorite AI tools, FWIW) #GoogleIO @googleio https://t.co/qzt9ru64KB
Organic Clicks Surge as 0‑click Searches Dip
Interesting data from @sparktoro @DatosInsights and @randfish that shows that 0-click searches actually dropped in 3/2026 - paid clicks increased, but organic clicks actually grew to their 2nd highest month in the chart https://t.co/CYccqqdIru
Scaling AI Content Can Harm Your SEO Rankings
Can scaling AI content be risky for SEO? I've been monitoring the impact across hundreds of sites for the past few months. Check out my recent research and findings in my latest Substack: https://t.co/nY4XO08uBG https://t.co/NUcvIGUe6O
LLMs Cite Fresh Sources, Creating Recency Bias
“LLM citations have a recency bias” Yes, because LLMs use web search to retrieve URLs when they need an up-to-date answer that can’t be answered well with training data alone. So by definition - yes, when LLMs use web search they...
Removing Scaled Content Boosts Organic Traffic After Google Penalty
Scaled content -> hit by Google -> started mass-deleting scaled content -> starting to see a small uptick in organic traffic https://t.co/TTINSiZfnM
Verify Real Publish Dates with Wayback Machine Extension
I used to use Chrome extensions to pull in the Schema for "date published," but now that so many sites are faking date published/date modified, I am also using the Wayback Machine Chrome extension to see when the page was...
Google AI Overviews Now Ignore Self‑promotional Listicles
I believe Google recently changed how it answers some "best" queries in AI Overviews. Previously, using a listicle that ranked your own company as #1 was often sufficient to get recommended in the answer. Now, it looks like Google may be using...