YouTube and Reddit Dominate AI‑generated Search Results
👀👀👀 Matches with what I am seeing in the results now. YouTube and Reddit all over AIOs.

AI Overviews Now Favor YouTube, Reddit Over Listicles
This is still anecdotal, but I'm seeing fewer listicles and a lot more YouTube, Reddit and older content appearing in AI Overviews the past few days. Are others seeing the same? https://t.co/INXk4X6yLv
Paid ChatGPT's Thinking Mode Cuts Spam, Improves Citations
So a lot of this can be explained by - ChatGPT *can* actually mitigate spam and low-quality citations in its responses. You just have to pay for an account and use thinking mode (5.4). So like, 1% of users/responses. The free tier...

ChatGPT Pulls SEO Answers Straight From Google
I asked ChatGPT about pagination in SEO - it defaulted to Thinking Model (5.4) for a better answer, and as a result of its laser-targeted fan-out searches (including site: searches), ALL of the responses came from Google. In other words -...
Beware Scams: GEO/AEO Won’t Replace SEO
Fun fact: if someone tries to sell you something by saying “GEO/AEO is replacing SEO. Your website can rank #1 on Google but be invisible in ChatGPT” there’s a very high chance they are lying to you and scamming you.
AI Personalization Will Make Your Business the Top Result
Personalization in AI Mode, ChatGPT and other LLMs will solve many headaches for SEOs whose clients are always searching for their money keyword and asking “why aren’t we first?” Now when you ask AI search which company, person, etc. is the...
Google Challenges BBC Listicle Claims, Sparking AI Accuracy Debate
In this week’s NYT piece, Google’s said that the BBC article about self-promoting listicles used “unrealistic searches people wouldn’t actually do.” I have some thoughts about that, and about AIO accuracy overall. Check it out: https://t.co/F19vPuNkXO

Reddit's Presence Surges in AI Overview Content
Thought I was seeing a lot more Reddit in AI Overviews and yup. They’ve been showing up more in there for a couple months now: (@ahrefs brand radar data) https://t.co/c68TBYsvpm

Google Dismisses Listicles, yet Serves Them Anyway
Google in the NY Times: those self-serving listicles are only a problem for niche queries nobody would ever search for The right sidebar of Google’s AI Overview for “best ai visibility tool” 😂🤦🏽♀️ https://t.co/qOyC9LMVgA
Google's Core Update Pushes YouTube to AI Overviews Dominance
Just checked a client that ranked in AI Overviews last week and now the top 4 links in AI Overviews are all YouTube. Let me guess: the core update was another way for Google to boost YouTube, like it did with...

Google AI Overviews Frequently Wrong, Listicles Skew Answers
It's live: @trippmickle & a few other authors from @nytimes published new research about how frequently Google's AI Overviews are wrong. It includes a quote from both @thomasgermain and me about listicles influencing AI responses. Check it out - https://t.co/cIouYjP8kt https://t.co/jMhk3MH27F

Google Serves Spanish Snippets Despite English Query
There's a new one - Google is showing me a title and meta description *in Spanish* even though I'm searching in English from Brooklyn. The URL is zoom . us and the page content is in English. I was recently in...
SEO‑dead Hype Turns Into 410 Page Deletions
Also the same companies who pushed the narrative (and $$$) that SEO is dead/dying last year are now using 410 response codes on the pages they helped scale/rank&tank for their clients last year. I wish I was kidding.
Disclaimers Shield Google Legally but Don’t Improve Answer Quality
Do these disclaimers help Google avoid legal liability or something? They’re all over AIO now (and IMO they don’t do much to take away from otherwise bad quality answers 😅😅)
Good SEO Drives Success in AI Search Studies
Every time I read a correlation study about what works well in AI search it always just ends up being “good SEO.” 🤔