Lily Ray

Lily Ray

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Head of SEO at Amsive Digital, recognized expert on Google algorithm updates and E-E-A-T, offering deep insights into search marketing.

AI Overviews Now Favor YouTube, Reddit Over Listicles
SocialApr 13, 2026

AI Overviews Now Favor YouTube, Reddit Over Listicles

This is still anecdotal, but I'm seeing fewer listicles and a lot more YouTube, Reddit and older content appearing in AI Overviews the past few days. Are others seeing the same? https://t.co/INXk4X6yLv

By Lily Ray
Paid ChatGPT's Thinking Mode Cuts Spam, Improves Citations
SocialApr 13, 2026

Paid ChatGPT's Thinking Mode Cuts Spam, Improves Citations

So a lot of this can be explained by - ChatGPT *can* actually mitigate spam and low-quality citations in its responses. You just have to pay for an account and use thinking mode (5.4). So like, 1% of users/responses. The free tier...

By Lily Ray
ChatGPT Pulls SEO Answers Straight From Google
SocialApr 12, 2026

ChatGPT Pulls SEO Answers Straight From Google

I asked ChatGPT about pagination in SEO - it defaulted to Thinking Model (5.4) for a better answer, and as a result of its laser-targeted fan-out searches (including site: searches), ALL of the responses came from Google. In other words -...

By Lily Ray
Beware Scams: GEO/AEO Won’t Replace SEO
SocialApr 12, 2026

Beware Scams: GEO/AEO Won’t Replace SEO

Fun fact: if someone tries to sell you something by saying “GEO/AEO is replacing SEO. Your website can rank #1 on Google but be invisible in ChatGPT” there’s a very high chance they are lying to you and scamming you.

By Lily Ray
AI Personalization Will Make Your Business the Top Result
SocialApr 11, 2026

AI Personalization Will Make Your Business the Top Result

Personalization in AI Mode, ChatGPT and other LLMs will solve many headaches for SEOs whose clients are always searching for their money keyword and asking “why aren’t we first?” Now when you ask AI search which company, person, etc. is the...

By Lily Ray
Google Challenges BBC Listicle Claims, Sparking AI Accuracy Debate
SocialApr 10, 2026

Google Challenges BBC Listicle Claims, Sparking AI Accuracy Debate

In this week’s NYT piece, Google’s said that the BBC article about self-promoting listicles used “unrealistic searches people wouldn’t actually do.” I have some thoughts about that, and about AIO accuracy overall. Check it out: https://t.co/F19vPuNkXO

By Lily Ray
Reddit's Presence Surges in AI Overview Content
SocialApr 10, 2026

Reddit's Presence Surges in AI Overview Content

Thought I was seeing a lot more Reddit in AI Overviews and yup. They’ve been showing up more in there for a couple months now: (@ahrefs brand radar data) https://t.co/c68TBYsvpm

By Lily Ray
Google Dismisses Listicles, yet Serves Them Anyway
SocialApr 9, 2026

Google Dismisses Listicles, yet Serves Them Anyway

Google in the NY Times: those self-serving listicles are only a problem for niche queries nobody would ever search for The right sidebar of Google’s AI Overview for “best ai visibility tool” 😂🤦🏽‍♀️ https://t.co/qOyC9LMVgA

By Lily Ray
Google's Core Update Pushes YouTube to AI Overviews Dominance
SocialApr 8, 2026

Google's Core Update Pushes YouTube to AI Overviews Dominance

Just checked a client that ranked in AI Overviews last week and now the top 4 links in AI Overviews are all YouTube. Let me guess: the core update was another way for Google to boost YouTube, like it did with...

By Lily Ray
Google AI Overviews Frequently Wrong, Listicles Skew Answers
SocialApr 8, 2026

Google AI Overviews Frequently Wrong, Listicles Skew Answers

It's live: @trippmickle & a few other authors from @nytimes published new research about how frequently Google's AI Overviews are wrong. It includes a quote from both @thomasgermain and me about listicles influencing AI responses. Check it out - https://t.co/cIouYjP8kt https://t.co/jMhk3MH27F

By Lily Ray
Google Serves Spanish Snippets Despite English Query
SocialApr 8, 2026

Google Serves Spanish Snippets Despite English Query

There's a new one - Google is showing me a title and meta description *in Spanish* even though I'm searching in English from Brooklyn. The URL is zoom . us and the page content is in English. I was recently in...

By Lily Ray
SEO‑dead Hype Turns Into 410 Page Deletions
SocialApr 7, 2026

SEO‑dead Hype Turns Into 410 Page Deletions

Also the same companies who pushed the narrative (and $$$) that SEO is dead/dying last year are now using 410 response codes on the pages they helped scale/rank&tank for their clients last year. I wish I was kidding.

By Lily Ray
Disclaimers Shield Google Legally but Don’t Improve Answer Quality
SocialApr 7, 2026

Disclaimers Shield Google Legally but Don’t Improve Answer Quality

Do these disclaimers help Google avoid legal liability or something? They’re all over AIO now (and IMO they don’t do much to take away from otherwise bad quality answers 😅😅)

By Lily Ray
Good SEO Drives Success in AI Search Studies
SocialApr 7, 2026

Good SEO Drives Success in AI Search Studies

Every time I read a correlation study about what works well in AI search it always just ends up being “good SEO.” 🤔

By Lily Ray