International TripAdvisor Sites See US Traffic Surge
.@sistrix is showing some interesting movement among travel sites, like a few international TripAdvisor sites surging in the US: https://t.co/2XZo03axJy
Real Data: AEO Tool Case Study Graph Validated
This is another graph of one of the public case studies on an AEO tool's website. You can't make this stuff up https://t.co/nijVGcj2K2
Cleaning Low‑Quality Content Boosts Site Performance Over Time
This is a cool one to watch: this site had a ton of low-quality programmatic content that it cleaned up late last year, and it's seeing the benefits now, ~8 months later https://t.co/R0M17fdNZv
Jan 2020 Listicle Update Triggered Massive SEO Bloodbath
One of the casualties of the Jan ~20 "listicle" and low-quality-content unconfirmed Google update. It was a total bloodbath. More impactful than the March 26 Core Update, IMO. https://t.co/8d3zmKfZwT
SEO Agencies Suddenly Give up, Stop Caring
This one again. Yep. SEO agencies all just suddenly threw their hands in the air and stopped caring. https://t.co/RsYUI14ymo
Meta‑tools Flood Market, Targeting Self‑coding Creators
Now everyone’s trying to sell vibe-coded tools to people already vibe-coding their own tools. 🫠
FAQ Schema Explodes for GEO
Wonder if this has anything to do with the tens of thousands of new articles about using FAQ schema for GEO? 🤔🤔 h/t @glenngabe
Just Discovered Gemini in Gmail, My New Favorite AI
Gemini in Gmail might have just become my favorite AI product. How am I so late to this party? 😂🤦🏽♀️
Publishers Shift From Google Dependency to Own Traffic
“Diller said publishers had been “serfs on the property and land of the monopoly of Google and this transition out of depending upon someone else to give you traffic, this is what every animal has done in this digital world...
2026 SEO Stuck Between Personalized and Generic AI Results
SEO is in 2026 is hitting “try without personalization” every other time you search on AI Mode 🫠🫠
AI Mode Adds Entity Filter Checkboxes for Refined Searches
AI Mode now has these checkboxes to modify your search with the entities displayed https://t.co/pEw3uxl68l
Clients Demand True GEO Expertise, Not SEO Add‑ons
An RFP recently came in that wants a GEO-first agency, not an SEO agency that added GEO to their website. 😂 https://t.co/HWHaLnxJ79
Newbies Chase Citations, Neglect Organic Traffic Trends
They’re repeating the same SEO mistakes because they just entered the chat and have no experience doing SEO. They’re also often only monitoring “citations” and ignoring what’s happening to their organic traffic in the meantime. I plan to write about this soon.
ChatGPT Often Hallucinates without Internet Mode
I was just driving around with my dad and wanted to explain OpenClaw to him. I asked Gemini - voice mode failed. (I’ve never enjoyed Gemini voice mode, tbh) Switched to ChatGPT - it took 3 tries because ChatGPT wasn’t using the...
Pedro's Candid AEO/GEO Guide Challenges New Schema Narrative
Pedro just wrote one of the most honest & accurate pieces about AEO/GEO that I’ve *ever* read. (And TBH - I’ve also been wondering about the “new” framing around Schema markup this whole time. 🫠🫠)
Teenage SF Streets Feel Surreal in Driverless Ride
I drove these SF city streets as a teenager so it’s still pretty trippy to be driven around them in a driverless car 🤯 https://t.co/VWByQpIADx
March 2026 Google Core Update: Winners, Losers, and Reversals
Better late than never - I was finally able to publish the “winners and losers” list for the March 2026 Google Core Update, plus some analysis about what changed. In some cases, reversals happened after the update, so I made a...
Human Experience Beats AI in Search Rankings
Google recently reminded everyone that "non-commodity content" is what wins in search, meaning content with a unique perspective, real E-E-A-T, and genuine lived experience. (BTW, this is an extension of what Google has been promoting in its quality guidelines for...
Reddit Rebounds After Core Update Dip
Reddit's visibility dropped with the recent core update, then shot right back up in the weeks afterward: https://t.co/uCHI981QMR
EBSCO's Organic Surge Shows E‑E‑A‑T Power
The site @EBSCO is still surging in organic visibility - I believe this is a great example of an E-E-A-T-driven case study for SEO/AI search visibility. https://t.co/lI4fDdMXmg
Top SEO Firms and AI Tools Share Identical Growth Patterns
Would you hire an SEO company or an SEO/AI content tool if their organic trajectory looked like this? What if I told you these were some of the most highly visible companies calling themselves the "best" in their respective categories for...
Old SEO Mistakes Resurface in AI-Driven Search
I gave this presentation about the Helpful Content Update 2.5 years ago, a couple of months after the September 2023 update rolled out. So why am I sharing it now? Because the patterns I'm seeing right now in SEO/GEO/AEO look and...
AI Translation Is Possible, but Not Always Advisable
Just because you *can* use AI to translate and scale your website into many different languages does not mean you *should.*
Do Bots Appear in Google Trends Data?
Hey @danielwaisberg - can you comment on whether agent/bot activity would show up in Google Trends?
Twitter Still Calls It “Major Spam,” Ignoring Scaled Abuse
Interesting that they still send “major spam” and not “scaled content abuse” manual actions Goes to show you how they really feel about scaled content 😅
AI Personal Shopping Turns Email History Into Tailored Deals
Shopping in AI Mode with Personal Intelligence enabled is the real deal... it can browse through *all* of your past purchases, upcoming travel plans, etc. via Gmail (for me, that's 10+ years of history) to cater its shopping recommendations. See...
Scaled AI Content Site Crashed After 2025 Success
This is another 2025 case study on a scaled AI content tool website. Just crashed in March 2026. Ecomm site too 👀👀👀 https://t.co/lC0TKteq3O
Questioning the Viability of New LLM Tracking Tools
Do the people selling me brand new LLM tracking tools truly think their businesses are going to succeed at this point? Is market research a thing anymore?
New GEO Tools Launch Paid Linkbuilding Networks—Potential Pitfalls Ahead
So now multiple new GEO tools are formally, publicly launching paid linkbuilding networks? What can go wrong? 🫠🫠🫠
New Viral GEO Prompt Demands Non‑commodity Blog with E‑E‑A‑T
Tomorrow’s most-copied GEO prompt: “Write a non-commodity blog post as per this new Google slide. Make sure it has E-E-A-T.” https://t.co/OoWF3knOw1
Finding a Business Website on GBP Is Ridiculously Difficult
It’s absurd how hard it can be to find a business’ website link on GBP
Google AI Mode Shows Citations as Person Names
Look at this super weird way Google is changing title links / citations in AI Mode - just the name of the person, with a link to the place they were mentioned @glenngabe @rustybrick https://t.co/ihFss0tQvp
AI Camera Turns Neighbors Into Daily News Updates
Me: I now get a daily Gemini AI summary from my Google home camera about the things that happened outside my house My Berlin friend: in Germany, we call that “neighbors” 😂😂
Google’s Jan 20 Update Cracked AI‑Heavy SaaS Blogs
The Jan 20 Google update was the most interesting update of the year for me so far (I’m still working on March Core analysis btw 🥵) Still finding new examples that all match the same patterns. A few things seemed to...
AI Mode's Side‑by‑side View Could Boost Publisher Traffic
Good to know that AI Mode's new display (opens the page side-by-side with AI Mode) includes Scroll-to-Text highlighting (which is better for analysis in GA4, rank tracking tools, etc.) ALSO this is likely a hot take but I don't think this...
AI Mode Must Link Directly to Brand Sites
I would escalate this one to @rmstein and @rajanpatel - AI Mode should link to brand websites consistently and not create an extra step for the user. It shouldn’t be hard to use Google to explore the websites of the...
CEO Skips Publisher Concerns, Prioritizes Agentic AI
This is an extremely useful breakdown by @gfiorelli1 Two sections worth noting for SEOs: “In 72 minutes about the future of Search in April 2026, the CEO of Alphabet did not address: publisher traffic impact from AI Overviews, content-creator economics or...
Angry Over Unused NYC Apartment's Extra Tax Burden
Imagine being furious that you have to pay extra taxes on your multimillion dollar NYC apartment that you don’t even live in
AI‑spun Scraped Content Will Soon Hit Google Penalties
This digital marketing agency has been scraping original content and publishing their own versions, using AI to scale up the amount of information in the articles (while saying nothing new 😅) I was wondering how long it would take Google to...
Jan 20 Google Update Cracked Down on SEO Spam
The unconfirmed Google update on ~Jan 20 this year was a bloodbath. I actually think Google did more to address common SEO/GEO spammy tactics on this date than they did with other recent core updates. This is a well-known brand website's...
Travel Publisher Shows Steady Site Improvements Since 2025
Love to see it - audit client from early 2025 that's been working hard ever since to improve their site. Publisher site in the travel/hospitality vertical. https://t.co/GweHaA7Bdi
YouTube and Reddit Dominate AI‑generated Search Results
👀👀👀 Matches with what I am seeing in the results now. YouTube and Reddit all over AIOs.
AI Overviews Now Favor YouTube, Reddit Over Listicles
This is still anecdotal, but I'm seeing fewer listicles and a lot more YouTube, Reddit and older content appearing in AI Overviews the past few days. Are others seeing the same? https://t.co/INXk4X6yLv
Paid ChatGPT's Thinking Mode Cuts Spam, Improves Citations
So a lot of this can be explained by - ChatGPT *can* actually mitigate spam and low-quality citations in its responses. You just have to pay for an account and use thinking mode (5.4). So like, 1% of users/responses. The free tier...
ChatGPT Pulls SEO Answers Straight From Google
I asked ChatGPT about pagination in SEO - it defaulted to Thinking Model (5.4) for a better answer, and as a result of its laser-targeted fan-out searches (including site: searches), ALL of the responses came from Google. In other words -...
Beware Scams: GEO/AEO Won’t Replace SEO
Fun fact: if someone tries to sell you something by saying “GEO/AEO is replacing SEO. Your website can rank #1 on Google but be invisible in ChatGPT” there’s a very high chance they are lying to you and scamming you.
AI Personalization Will Make Your Business the Top Result
Personalization in AI Mode, ChatGPT and other LLMs will solve many headaches for SEOs whose clients are always searching for their money keyword and asking “why aren’t we first?” Now when you ask AI search which company, person, etc. is the...
Google Challenges BBC Listicle Claims, Sparking AI Accuracy Debate
In this week’s NYT piece, Google’s said that the BBC article about self-promoting listicles used “unrealistic searches people wouldn’t actually do.” I have some thoughts about that, and about AIO accuracy overall. Check it out: https://t.co/F19vPuNkXO
Reddit's Presence Surges in AI Overview Content
Thought I was seeing a lot more Reddit in AI Overviews and yup. They’ve been showing up more in there for a couple months now: (@ahrefs brand radar data) https://t.co/c68TBYsvpm
Google Dismisses Listicles, yet Serves Them Anyway
Google in the NY Times: those self-serving listicles are only a problem for niche queries nobody would ever search for The right sidebar of Google’s AI Overview for “best ai visibility tool” 😂🤦🏽♀️ https://t.co/qOyC9LMVgA