SEO Visibility Spikes for Entertainment Title Pages
Interesting trend: There was recently an uptick in SEO visibility among these similar page types (@sistrix): - IMDB movie titles - Spotify track pages - Netflix movie titles - Spotify artist pages - Rotten Tomatoes movie pages - Goodreads book titles https://t.co/lyQjJf6ds1
LLMs Pull Google’s Dynamically Rewritten Meta Descriptions
If ChatGPT (and other LLMs) are retrieving snippets from Google's search results, they aren't retrieving exact meta descriptions; they are retrieving whatever Google dynamically re-wrote the meta description to based on the query. 2020 study from @ahrefs: https://t.co/q8OMGtt50k
Health Sites Tumble as AI Overviews Erode Rankings
Really wild to see authoritative health publishers who have dominated in SEO for many years get hit so hard by this last core update, across various media networks Wondering if there is some cycle where content is now being answered by...
Launching My Substack: SEO & AI Search Outlook 2026
I finally did something I've been wanting to do for a long time: I launched a Substack 🥳 In my first piece, I shared a reflection about the SEO & AI search industry in 2025, what I think matters, and...
Make Your Site LLM‑Ready with Concise Checklists
This is why I have been sharing this (and other) checklists in all my talks about AI search. So much of it is just saying the things that you’d want an LLM to say about you, directly and concisely on your...
