Rel=sponsored: Google’s Hidden Training Tool for Links
Reminds me of when Google introduced the rel=sponsored attribute for links “Why should we do this?” “Idk, cuz it helps train Google I guess.”
LinkedIn Flags AI‑generated Images with New Content Label
I made this image on ChatGPT and added it to LinkedIn. Never seen this "Content credentials" label appear before - looks like LinkedIn is telling people when images are 100% AI-generated. 🤔 (Sorry if not new, it's new to me!) https://t.co/ZXENZmGKox
Search Shifts From Keywords to AI‑Driven Entity Understanding
Suddenly, thousands of people in the search marketing space suddenly talk like this across all social media posts and comments: “This really encapsulates the ontological reorientation we’re seeing in search and information retrieval. We’re moving from deterministic keyword frameworks toward probabilistic,...
AI Auto‑Responses: A Sales Strategy Mistake
I can't think of a worse sales strategy than auto-responding to social media posts with AI-generated comments that pitch your company. Bad look.
TikTok's Woes May Spark Rise of New Rival
Between this and the new privacy policy, sounds like TikTok is going to need a new competitor soon.
Cute Videos with Affiliate Links Are Likely AI-Generated
If you see a really cute (like too cute to be true) video on here, followed by the top comment being an affiliate link to buy some product… it’s probably AI.
SEO Visibility Spikes for Entertainment Title Pages
Interesting trend: There was recently an uptick in SEO visibility among these similar page types (@sistrix): - IMDB movie titles - Spotify track pages - Netflix movie titles - Spotify artist pages - Rotten Tomatoes movie pages - Goodreads book titles https://t.co/lyQjJf6ds1
LLMs Pull Google’s Dynamically Rewritten Meta Descriptions
If ChatGPT (and other LLMs) are retrieving snippets from Google's search results, they aren't retrieving exact meta descriptions; they are retrieving whatever Google dynamically re-wrote the meta description to based on the query. 2020 study from @ahrefs: https://t.co/q8OMGtt50k
Health Sites Tumble as AI Overviews Erode Rankings
Really wild to see authoritative health publishers who have dominated in SEO for many years get hit so hard by this last core update, across various media networks Wondering if there is some cycle where content is now being answered by...
Launching My Substack: SEO & AI Search Outlook 2026
I finally did something I've been wanting to do for a long time: I launched a Substack 🥳 In my first piece, I shared a reflection about the SEO & AI search industry in 2025, what I think matters, and...
Make Your Site LLM‑Ready with Concise Checklists
This is why I have been sharing this (and other) checklists in all my talks about AI search. So much of it is just saying the things that you’d want an LLM to say about you, directly and concisely on your...