Lindsey Gamble
Creator economy analyst/newsletter writer sharing trends, monetization insights, and platform strategy.
Edits Adds Powerful Tools for Faster Creative Workflow
Edits rolled out new features that give you more creative control. 🎨 Save your favorite fonts and styles for easy access 🔍 Search and replace text within captions ✨ Highlight key words in captions to make them stand out 🎥 Adjust colors directly within your video 📌 Pin key projects for quick access and recover deleted projects within a week
YouTube Adds Link History to Mobile In-App Browser
YouTube has added a “View Link History” option within its in-app browser on mobile. 🖇️🔗 Similar to Instagram and Facebook, it lets users revisit websites they’ve opened through YouTube links, but it only applies to in-app browsing activity.
Brands Shift to Advocacy-Driven Creator Partnerships
I chatted with @gilliannivy for @adage on why we’re seeing a lot of brands launch more advocacy based creator programs.
Instagram Adds In‑Reel Affiliate Tags, Boosting Creator Earnings
ICYMI: Instagram is rolling out the ability to use affiliate links to tag products in Reels. 🛍️ This removes friction that often comes with creators driving audiences to their link in bio or using comment automations to share affiliate links, likely...
YouTube Launches 24/7 Streaming “Stations” For Creators
YouTube is testing Stations, a way for creators to turn playlists into 24/7 streams with live chat, giving them their own version of a FAST channel. đź“ş Over 40 artists have tested the feature. YouTube is also. using it as...
Meta's $3B Payout Fuels New Creator Earnings Guide
Facebook shared tips to help creators maximize their earnings via the Facebook Content Monetization Program. đź’° Notable recommendations include creating original content, experimenting with different formats, and leveraging audience feedback. This comes as Meta recently announced it paid out $3...
Instagram Plus Adds Multi‑audience Story Lists for Creators
Instagram confirmed it is testing Instagram Plus, a premium subscription that would include multiple audience lists for Stories beyond Close Friends, rewatch count insights, and the ability to view Stories anonymously. The multi-audience lists feature, which previously appeared for some...
YouTube Launches 24/7 “Stations” Via Coachella TV
YouTube introduced Stations, a FAST-style feature that lets creators turn playlists into 24/7 linear streams of their content. đź“ş The company will debut the feature as part of its Coachella streaming experience through Coachella TV. The channel will enable viewers to tune...
ChatGPT Now Powers Photoshop Edits for Anyone
Adobe added new features for Adobe Photoshop in ChatGPT, inspired by creator requests. Users can ask ChatGPT to change backgrounds, add or remove objects, apply creative effects, and fine-tune lighting and color. This makes advanced editing more accessible to non-designers...
Snapchat's AI Clips Turn Photos Into Paid Video Content
Snapchat launched AI Clips in Lens Studio for Lens+ subscribers, turning single photos into five-second videos, with eligible creators able to earn through Lens+ Payouts. 🤖 It gives creators a faster path to video content while building an incentive structure around...
Quick Collabs Streamline Creator Campaigns with Flat‑Fee Simplicity
LTK announced Quick Collabs, letting creators opt into flat-fee, pay-per-post campaigns that brands can set up in minutes. It reduces the back-and-forth of standard creator campaigns, giving brands a faster path to content and creators a simpler way to pick...
Meta Launches Prescription-Friendly AI Glasses with Ergonomic Design
Meta expanded its line of AI glasses with new options designed for prescription wearers. đź‘“ Called Blayzer and Scriber, the glasses support nearly all prescriptions and come in two designs built for all-day wear. They include ergonomic features like overextension hinges, interchangeable...
Snapchat's Total Snap Takeovers Let Brands Own Every Tab
Snapchat introduced Total Snap Takeovers, letting brands run ads across all major tabs, including Map, Chat, Camera, Stories, and Spotlight, in a single buy. With 97% of users visiting multiple tabs per session, it's a format designed around actual user...
TikTok Rebrands as Full‑Funnel Shopping Destination
TikTok launched a new brand campaign, "Watch it. Love it. Want it.," positioning the app as a full-funnel commerce platform where discovery and purchase happen in the same moment. It is a more ambitious swing than its previous "Don't Make Ads,...
Meta Adds Event‑linked Reels Ads for Instant Cultural Relevance
Meta is expanding Reels trending ads with content lineups tied to major events, including Fashion Week, F1, Black Friday, and NFL games, plus new categories like TV & Movies and Travel. Brands get a more targeted way to show up...