Lindsey Gamble
Creator economy analyst/newsletter writer sharing trends, monetization insights, and platform strategy.
Spotify Adds 30‑second Play Metric and New Creator Analytics
🚨NEW 🚨 Spotify is updating how it counts plays for podcasts and launching new analytics for creators. 🎧 Play counts for podcasts will now reflect the number of times an episode was watched or listened to for at least thirty seconds. 📊 Spotify for Creators is introducing new charts, metrics, and trends tools, including the ability to see first time versus returning fans, compare episodes against catalog benchmarks, and track fan activity through a new engagement tab.
LinkedIn Launches Creator Marketplace to Tap Creator Influence
🚨NEW🚨 LinkedIn just launched a Creator Marketplace. 🤝🏾 This has been a long time coming. LinkedIn's creator ecosystem has more than doubled between 2021 and 2025, and brands have followed. 70% of marketers say buyers trust peer and expert voices over brand-produced content,...
YouTube Shorts Ads Boost Purchase Intent Over TikTok, Reels
According to a MediaScience study conducted for YouTube, YouTube Shorts ads outperform both TikTok and Instagram Reels ads. 📊 The study found that YouTube Shorts ads delivered 40% higher purchase intent than TikTok ads and 85% higher purchase intent than Reels...
YouTube Adds Music to Image Posts, Unifying Feed Formats
YouTube is now letting creators add music to Image Posts and Carousels from the YouTube Music library or via Dream Track. 🎶 Combined with these formats surfacing in the Shorts tab, it creates an experience similar to Instagram, where Carousels...
Instagram Moves Teleprompter From Edits to Main Camera
Instagram is bringing the popular Teleprompter feature from Edits to its main camera. Creators can add a script to read while recording, which can help cut down on retakes. As I noted when Edits first launched, it would give Instagram...
Social Apps Add TikTok‑Style Discovery and Creator Tools
Newsletter is out: 📲A breakdown of why video streaming platforms are adding TikTok-like discovery feeds to their mobile apps 📸Instagram launches Instants, a BeReal-meets-Snapchat feature and standalone app ✈️TikTok officially annouces TikTok Go to help travelers book accommodations and hotels 📺LinkedIn is expanding its...
Threads Adds Web DMs, Fueling 30% Messaging Surge
ICYMI: Threads rolled out messaging on its web experience. Since the start of the year, users are sending 30% more messages per week, with an average of 350M DMs being sent weekly. The lack of desktop DMs has been a...
TikTok Launches AI‑driven Creator Search for Intent‑based Matching
TikTok announced Creator AI Search.🔎 The feature within TikTok One Creator Marketplace allows brands and agencies to find creators by entering a campaign brief and receiving a curated list of best-fit creators. This shift from filters to intent-based discovery aligns with...
YouTube Shorts Racks 2 B Hours on TV Monthly
YouTube revealed that viewers now watch over 2 billion hours of YouTube Shorts on TV screens each month. 📺 The TV screen has been a major growth area for YouTube and long-form content, but this highlights how short-form viewing is expanding...
X Launches AI-Powered Creator Connect to Pair Brands with Creators
X announced Creator Connect, a new tool that uses AI to match creators and brands for campaigns based on objectives. Details are limited, but the platform formerly known as Twitter is following the lead of nearly every major social media...
Facebook Adds Bulk Upload for Reels, Streamlining Creator Workflow
Facebook launched a Reels bulk upload feature that allows creators to upload and schedule multiple Reels at once. Facebook has been trying to get creators to share more Reels content through programs like Creator Fast Track, and this tool makes...
LinkedIn Launches Paid Consulting Feature with Zero Platform Fee
LinkedIn is rolling out Advice Sessions, a feature that lets Premium subscribers add a “Get advice from me” button to their profile and offer paid one-on-one consultations directly through the platform. 💼 Bookings, payments, and video consultations are all handled natively...
LinkedIn Revives Immersive Video After Doubling Watch Time
LinkedIn is reopening its immersive video experience after previously rolling it back outside the U.S., beginning with Australia, the U.K., and Canada. 🎥 The company says improvements in video relevance have led to 2x more time spent watching videos from the...
US Creators Rank Video Production as Top Future Investment
Video production is the top skill US creators want to invest in for the future of their businesses. 22.4% prioritize video production, followed by 20.0% for branding, 14.3% for storytelling, and 12.8% for community building.
LinkedIn Tests AI Comparison to Guide Professionals
LinkedIn is testing Crosscheck, a side-by-side AI tool comparison feature for select Premium users, complete with blind ratings and a leaderboard by occupation and industry. Previously, it launched an AI tool directory featuring verified AI tools. Together, these moves highlight its...