Lindsey Gamble
Creator economy analyst/newsletter writer sharing trends, monetization insights, and platform strategy.
Social Platforms Roll Out New Shopping, Ad, Creator Tools
Newsletter is out: 🛍️Meta announces new shopping and affiliate features across Facebook and Instagram 📱TikTok and Snapchat tout new first-impression, high-frequency ad formats 🤝YouTube brings new features to its newly named YouTube Creator Partnerships platform 💼Pinterest makes it easier for creators and SMBs to boost their content with Promote a Pin 👨🏽⚖️ Meta and Google are found negligent in social media harms trial Plus more
Spotify's Taste Profile Puts Users in Recommendation Control
Spotify is testing Taste Profile, a tool similar to Instagram’s Your Algorithm, that shows how the platform interprets a listener’s taste across music, podcasts, and audiobooks. 🎧 You can refine it by requesting more or less of certain content, or sharing...
Haley Baylee to Host Netflix’s Shopping‑Strategy Show Win The Mall
Haley Baylee is the latest creator making the jump to Netflix 🎬 She’s set to host Win The Mall, a new reality competition that blends shopping with strategy. Netflix describes the show as part shopping spree, part social game, where contestants live...
Threads Adds Profile View Counts as Social Proof
🚨 NEW 🚨 Threads is starting to show the number of recent views you’ve received directly on your profile. The metric becomes visible once an account surpasses 10K views over the last 30 days, but there is an option to turn...
YouTube Expands Thumbnails to 50 MB, Boosting TV‑grade Quality
YouTube creators can now upload thumbnails up to 50MB (up from 2MB), enabling higher-resolution images with less compression. 🎨 As the first impression of a video, higher-quality thumbnails can drive more clicks and improve overall performance. This is especially important for...
Meta AI Streamlines Facebook Marketplace Listings
Facebook has rolled out new Meta AI–powered features on Marketplace. 📦 Sellers can now upload images and have Meta AI generate draft listings with recommended descriptions, as well as draft automatic replies to initial messages. These tools simplify the listing process,...
Spotify Partners with SeatGeek for Live Event Discovery
Spotify and SeatGeek teammed up to let users discover live events tied to the artists they listen to. Personalized recommendations and notifications surface events across Spotify, directing users to SeatGeek’s platform to compare options and purchase official tickets. Participating venues include SeatGeek’s...
Beehiiv Launches On-Demand Ads Marketplace for Instant Sponsorship
Beehiiv rolled out On-Demand Ads, a new feature in its Ad Network. It lets creators access sponsorship opportunities instantly through a marketplace and insert ad slots directly in newsletters, monetizing based on CPM and CPC performance. On-Demand Ads come months...
VSCO Unveils Galleries: Collaborative Photo Sharing App
VSCO launched Galleries, a standalone app that lets photographers create collaborative online galleries. Multiple contributors, including photographers, organizers, and guests, can add photos in one place, reflecting modern workflows. The app continues VSCO’s efforts to support photographers throughout their creative...
Bath & Body Works to Amplify Influencer Reach Tenfold
Bath & Body Works plans to increase influencer activity 10x as part of its brand transformation. 🧴 During its Q4 earnings call, CEO Daniel Heaf said the company wants thousands of creators posting about its products in their own voice. Another sign...
TikTok Now a Top Search Hub; Brands Must Optimize
TikTok continues to grown as a search engine, with nearly half of U.S. consumers using it to discover recipes, DIY tips, beauty advice, product recommendations, and more. Video tutorials, product reviews, personal stories, and influencer recommendations remain the most preferred...
TikTok's 2026 Discover List Spotlights 50 Emerging Creators
TikTok revealed its Discover List 2026, highlighting 50 creators to watch across categories like Educators, Foodies, Icons, Innovators, and Originators. The list acts as both a cultural barometer and a pre-vetted talent pipeline for brands looking to partner with emerging...
Pinterest Creators Now Link Direct Amazon Storefronts
🚨 NEW 🚨 Pinterest and Amazon Influencers have teamed up on a new integration that allows select Pinterest creators to link their Amazon Storefronts to their profiles. By connecting their accounts, creators can: 🔗 Feature a Storefront link on their Pinterest profile 🏷️...
Threads Adds Rich Link Previews for Podcast Clips
🚨 NEW 🚨 Threads now supports rich link previews for podcast video clips, making it easier for creators to drive viewers from short clips to full episodes. Podcast creators can upload a video clip and add a link that directs audiences...
Heritage Brands Embrace Creator Economy: Nat Geo Launches Program
As audience behavior continues to shift toward personality-driven media, more heritage brands are adapting. National Geographic is the latest legacy institution to launch its own creator program.
Snapchat Launches Inaugural Snappys Awards for Creators
Snapchat announced The Snappys Awards Show, its first-ever awards show dedicated to celebrating the creators shaping culture on Snapchat.🏆 Hosted by Matt Friend, the event will take place on March 31 at Snapchat’s Santa Monica headquarters and will bring together creators,...
TikTok Rolls Out U.S. Local Feed, Pushes GPS Sharing
TikTok launched the Local Feed in the U.S. The tab highlights nearby content related to travel, events, restaurants, and shopping and posts from small businesses and local creators. Posts are shown to users based on their location, the topic, and when it...
Snapchat Introduces Creator Subscriptions for Direct Fan Revenue
Snapchat is launching Creator Subscriptions. Creators will be able to set their own pricing using Snapchat’s recommended tiers and offer subscribers: 🔒 Exclusive content, including subscriber-only Snaps & Stories 💬 Priority replies to a creator’s public Stories 🚫 An ad-free experience within that creator’s...