Lindsey Gamble
Creator economy analyst/newsletter writer sharing trends, monetization insights, and platform strategy.
LinkedIn Introduces Video Recommendation Notifications
A new type of notification is popping up on LinkedIn. It’s recommending similar videos based on what you have watched before.
Creators Favor Comment Replies Over Livestreams and Meetups
Comments are one of creators’ favorite ways to engage with their audience, according to new data from EMARKETER / Influencer Marketing Factory. 29% of creators say replying to comments, 19.6% say livestreams, and 4.9% say in-person meetups and events. I’m surprised that...
LinkedIn Articles Power 60% of AI Search Visibility
Some research shows LinkedIn is the most cited domain for professional queries in AI search. 📊 According to LinkedIn, long-form articles drive that—accounting for 60% of its AI visibility, with posts making up the remaining 40%. It also published a guide on...
Instagram Insights Revamped: New Reel Metrics Highlight Performance
Instagram Insights just got an upgrade. 📊 The most important metrics are now front and center, organized into three tabs: Overview, Engagement, and Audience. 📈 There are new “Views over time” and engagement rate metrics for Reels, like share rate and...
NotebookLM Adds Editable Slides and Custom Infographic Styles
Google's NotebookLM got a pair of new updates with Editable Slide Decks and Infographic styles. 📓 The former lets you edit slides it created to tweak text, visuals, and layouts to customize presentations, while the latter lets you choose from different...
Edits Adds Powerful Tools for Faster Creative Workflow
Edits rolled out new features that give you more creative control. 🎨 Save your favorite fonts and styles for easy access 🔍 Search and replace text within captions ✨ Highlight key words in captions to make them stand out 🎥 Adjust colors directly...
YouTube Adds Link History to Mobile In-App Browser
YouTube has added a “View Link History” option within its in-app browser on mobile. 🖇️🔗 Similar to Instagram and Facebook, it lets users revisit websites they’ve opened through YouTube links, but it only applies to in-app browsing activity.
Brands Shift to Advocacy-Driven Creator Partnerships
I chatted with @gilliannivy for @adage on why we’re seeing a lot of brands launch more advocacy based creator programs.
Instagram Adds In‑Reel Affiliate Tags, Boosting Creator Earnings
ICYMI: Instagram is rolling out the ability to use affiliate links to tag products in Reels. 🛍️ This removes friction that often comes with creators driving audiences to their link in bio or using comment automations to share affiliate links, likely...
YouTube Launches 24/7 Streaming “Stations” For Creators
YouTube is testing Stations, a way for creators to turn playlists into 24/7 streams with live chat, giving them their own version of a FAST channel. 📺 Over 40 artists have tested the feature. YouTube is also. using it as...
Meta's $3B Payout Fuels New Creator Earnings Guide
Facebook shared tips to help creators maximize their earnings via the Facebook Content Monetization Program. 💰 Notable recommendations include creating original content, experimenting with different formats, and leveraging audience feedback. This comes as Meta recently announced it paid out $3...
Instagram Plus Adds Multi‑audience Story Lists for Creators
Instagram confirmed it is testing Instagram Plus, a premium subscription that would include multiple audience lists for Stories beyond Close Friends, rewatch count insights, and the ability to view Stories anonymously. The multi-audience lists feature, which previously appeared for some...
YouTube Launches 24/7 “Stations” Via Coachella TV
YouTube introduced Stations, a FAST-style feature that lets creators turn playlists into 24/7 linear streams of their content. 📺 The company will debut the feature as part of its Coachella streaming experience through Coachella TV. The channel will enable viewers to tune...
ChatGPT Now Powers Photoshop Edits for Anyone
Adobe added new features for Adobe Photoshop in ChatGPT, inspired by creator requests. Users can ask ChatGPT to change backgrounds, add or remove objects, apply creative effects, and fine-tune lighting and color. This makes advanced editing more accessible to non-designers...
Snapchat's AI Clips Turn Photos Into Paid Video Content
Snapchat launched AI Clips in Lens Studio for Lens+ subscribers, turning single photos into five-second videos, with eligible creators able to earn through Lens+ Payouts. 🤖 It gives creators a faster path to video content while building an incentive structure around...
Quick Collabs Streamline Creator Campaigns with Flat‑Fee Simplicity
LTK announced Quick Collabs, letting creators opt into flat-fee, pay-per-post campaigns that brands can set up in minutes. It reduces the back-and-forth of standard creator campaigns, giving brands a faster path to content and creators a simpler way to pick...
Meta Launches Prescription-Friendly AI Glasses with Ergonomic Design
Meta expanded its line of AI glasses with new options designed for prescription wearers. 👓 Called Blayzer and Scriber, the glasses support nearly all prescriptions and come in two designs built for all-day wear. They include ergonomic features like overextension hinges, interchangeable...
Snapchat's Total Snap Takeovers Let Brands Own Every Tab
Snapchat introduced Total Snap Takeovers, letting brands run ads across all major tabs, including Map, Chat, Camera, Stories, and Spotlight, in a single buy. With 97% of users visiting multiple tabs per session, it's a format designed around actual user...
TikTok Rebrands as Full‑Funnel Shopping Destination
TikTok launched a new brand campaign, "Watch it. Love it. Want it.," positioning the app as a full-funnel commerce platform where discovery and purchase happen in the same moment. It is a more ambitious swing than its previous "Don't Make Ads,...
Meta Adds Event‑linked Reels Ads for Instant Cultural Relevance
Meta is expanding Reels trending ads with content lineups tied to major events, including Fashion Week, F1, Black Friday, and NFL games, plus new categories like TV & Movies and Travel. Brands get a more targeted way to show up...
Social Platforms Roll Out New Shopping, Ad, Creator Tools
Newsletter is out: 🛍️Meta announces new shopping and affiliate features across Facebook and Instagram 📱TikTok and Snapchat tout new first-impression, high-frequency ad formats 🤝YouTube brings new features to its newly named YouTube Creator Partnerships platform 💼Pinterest makes it easier for creators and SMBs to...
Spotify's Taste Profile Puts Users in Recommendation Control
Spotify is testing Taste Profile, a tool similar to Instagram’s Your Algorithm, that shows how the platform interprets a listener’s taste across music, podcasts, and audiobooks. 🎧 You can refine it by requesting more or less of certain content, or sharing...
Haley Baylee to Host Netflix’s Shopping‑Strategy Show Win The Mall
Haley Baylee is the latest creator making the jump to Netflix 🎬 She’s set to host Win The Mall, a new reality competition that blends shopping with strategy. Netflix describes the show as part shopping spree, part social game, where contestants live...
Threads Adds Profile View Counts as Social Proof
🚨 NEW 🚨 Threads is starting to show the number of recent views you’ve received directly on your profile. The metric becomes visible once an account surpasses 10K views over the last 30 days, but there is an option to turn...
YouTube Expands Thumbnails to 50 MB, Boosting TV‑grade Quality
YouTube creators can now upload thumbnails up to 50MB (up from 2MB), enabling higher-resolution images with less compression. 🎨 As the first impression of a video, higher-quality thumbnails can drive more clicks and improve overall performance. This is especially important for...
Meta AI Streamlines Facebook Marketplace Listings
Facebook has rolled out new Meta AI–powered features on Marketplace. 📦 Sellers can now upload images and have Meta AI generate draft listings with recommended descriptions, as well as draft automatic replies to initial messages. These tools simplify the listing process,...
Spotify Partners with SeatGeek for Live Event Discovery
Spotify and SeatGeek teammed up to let users discover live events tied to the artists they listen to. Personalized recommendations and notifications surface events across Spotify, directing users to SeatGeek’s platform to compare options and purchase official tickets. Participating venues include SeatGeek’s...
Beehiiv Launches On-Demand Ads Marketplace for Instant Sponsorship
Beehiiv rolled out On-Demand Ads, a new feature in its Ad Network. It lets creators access sponsorship opportunities instantly through a marketplace and insert ad slots directly in newsletters, monetizing based on CPM and CPC performance. On-Demand Ads come months...
VSCO Unveils Galleries: Collaborative Photo Sharing App
VSCO launched Galleries, a standalone app that lets photographers create collaborative online galleries. Multiple contributors, including photographers, organizers, and guests, can add photos in one place, reflecting modern workflows. The app continues VSCO’s efforts to support photographers throughout their creative...
Bath & Body Works to Amplify Influencer Reach Tenfold
Bath & Body Works plans to increase influencer activity 10x as part of its brand transformation. 🧴 During its Q4 earnings call, CEO Daniel Heaf said the company wants thousands of creators posting about its products in their own voice. Another sign...
TikTok Now a Top Search Hub; Brands Must Optimize
TikTok continues to grown as a search engine, with nearly half of U.S. consumers using it to discover recipes, DIY tips, beauty advice, product recommendations, and more. Video tutorials, product reviews, personal stories, and influencer recommendations remain the most preferred...
TikTok's 2026 Discover List Spotlights 50 Emerging Creators
TikTok revealed its Discover List 2026, highlighting 50 creators to watch across categories like Educators, Foodies, Icons, Innovators, and Originators. The list acts as both a cultural barometer and a pre-vetted talent pipeline for brands looking to partner with emerging...
Pinterest Creators Now Link Direct Amazon Storefronts
🚨 NEW 🚨 Pinterest and Amazon Influencers have teamed up on a new integration that allows select Pinterest creators to link their Amazon Storefronts to their profiles. By connecting their accounts, creators can: 🔗 Feature a Storefront link on their Pinterest profile 🏷️...
Threads Adds Rich Link Previews for Podcast Clips
🚨 NEW 🚨 Threads now supports rich link previews for podcast video clips, making it easier for creators to drive viewers from short clips to full episodes. Podcast creators can upload a video clip and add a link that directs audiences...
Heritage Brands Embrace Creator Economy: Nat Geo Launches Program
As audience behavior continues to shift toward personality-driven media, more heritage brands are adapting. National Geographic is the latest legacy institution to launch its own creator program.
Snapchat Launches Inaugural Snappys Awards for Creators
Snapchat announced The Snappys Awards Show, its first-ever awards show dedicated to celebrating the creators shaping culture on Snapchat.🏆 Hosted by Matt Friend, the event will take place on March 31 at Snapchat’s Santa Monica headquarters and will bring together creators,...
TikTok Rolls Out U.S. Local Feed, Pushes GPS Sharing
TikTok launched the Local Feed in the U.S. The tab highlights nearby content related to travel, events, restaurants, and shopping and posts from small businesses and local creators. Posts are shown to users based on their location, the topic, and when it...
Snapchat Introduces Creator Subscriptions for Direct Fan Revenue
Snapchat is launching Creator Subscriptions. Creators will be able to set their own pricing using Snapchat’s recommended tiers and offer subscribers: 🔒 Exclusive content, including subscriber-only Snaps & Stories 💬 Priority replies to a creator’s public Stories 🚫 An ad-free experience within that creator’s...