Luiz Fernando

Luiz Fernando

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Analyst/commentator on box office and the streaming wars; tracks theatrical performance and streaming impacts.

Paramount Partners with Warner Music for Star Biopics
SocialMay 7, 2026

Paramount Partners with Warner Music for Star Biopics

When a Global #BoxOffice phenomenon such as #MICHAEL happens, Hollywood does what it does best: more of it! #Paramount is leading the charge, striking a first look deal with #WarnerMusic to release films/biopics based on WMG’s artists, including #Madonna, #DuaLipa, #EdSheeran,...

By Luiz Fernando
Free 4DX Screening of The Boys Finale Requires Voucher
SocialMay 5, 2026

Free 4DX Screening of The Boys Finale Requires Voucher

#AmazonMGM is so thrilled with the incredible results and feedback on theatrical specially with #ProjectHailMary, that they will offer another treat to moviegoers and exhibitors. The anticipated Series Finale of #TheBoys will get a theatrical release on 4DX theatres on MAY...

By Luiz Fernando
Michael to Debut in Russia via Volga, Not Lionsgate
SocialMay 4, 2026

Michael to Debut in Russia via Volga, Not Lionsgate

#Michael will be released in Russia indeed, but not by Lionsgate nor Universal directly. As has been the case since the war, #Lionsgate sold local distribution rights in #Michael’s case to Russian distributor #Volga, which expects to release it in...

By Luiz Fernando
Michael Hits Korea May 13, Japan June 12
SocialMay 3, 2026

Michael Hits Korea May 13, Japan June 12

#MICHAEL debuts in #Korea’s #BoxOffice on WED, MAY 13. In #Japan, the wait is gonna be a bit longer, debuting only next month, on FRI, JUN 12. https://t.co/xraPIrRt7R

By Luiz Fernando
Angel Studios' Animal Farm Flops with C‑Minus Scores
SocialMay 3, 2026

Angel Studios' Animal Farm Flops with C‑Minus Scores

#AngelStudios hit hard with negative WOM for the first time, after their new animation #AnimalFarm, directed by #AndySerkis and received with a terrible C- #CinemaScore by audiences, grossed timid 3.4M on 3-day Opening weekend at US #BoxOffice over 2.600 theatres...

By Luiz Fernando
Neon’s Hokum Sets Record Preview, Poised for Massive Opening
SocialMay 1, 2026

Neon’s Hokum Sets Record Preview, Poised for Massive Opening

#NEON quickly becoming what #A24 used to be at US #BoxOffice. Despite Blockbuster-palooza going on with 4 mega hits doing well, #DamianMcCarthy’s horror #HOKUM starring #AdamScott grossed solid 900k on THU Previews, beating #Immaculate’s 415k as #2 BIGGEST previews ever for...

By Luiz Fernando
Prada 2 Doubles Original, Dominates China Holiday Box Office
SocialMay 1, 2026

Prada 2 Doubles Original, Dominates China Holiday Box Office

But the biggest surprise for #TheDevilWearsPrada2 is #China’s #BoxOffice. Despite debuting with a $2.5M THU on BIGGEST Opening Day of 2026 for Hollywood, the sequel added $2.4M on FRI Holiday, just a -4% drop from Op. Day, despite losing half of...

By Luiz Fernando
The Devil Wears Prada 2 Smashes $50M Pre‑Weekend Opening
SocialMay 1, 2026

The Devil Wears Prada 2 Smashes $50M Pre‑Weekend Opening

It wasn’t even FRI yet but #TheDevilWearsPrada2 already crossed 50M at Global #BoxOffice, ready to crush the 175M-185M Global opening projections, after #AnneHathaway, #EmilyBlunt & #MerylStreep vogued with a 40.5M 2-day cume overseas over 45 intl. markets. Allied to 10M from...

By Luiz Fernando
Respect Theatrical Windows for All Films, Not Just Hits
SocialApr 26, 2026

Respect Theatrical Windows for All Films, Not Just Hits

Also, #ProjectHailMary’s #BoxOffice run has been a reminder of why respecting theatrical windows matter & why not telling audiences exactly when a film comes out on digital is important. This shouldn’t be the treatment reserved only to successful films. It should...

By Luiz Fernando
The Mummy's Steep Drop Threatens Modest US Run
SocialApr 26, 2026

The Mummy's Steep Drop Threatens Modest US Run

Received with mixed WOM at US #BoxOffice, R-rated horror #LeeCroninsTheMummy is already out of Top3 after grossing 5.6M on 2nd 3-day weekend, dropping -58.3% from opening (vs #Primate 5M, -54.9%, #KnockAtTheCabin 5.4M, -61.6%, #Old 6.9M, -59.3%) It hits a 23.5M cume...

By Luiz Fernando
Universal Shifts Star‑Studded Films, Delays MJ‑Butler to 202
SocialApr 24, 2026

Universal Shifts Star‑Studded Films, Delays MJ‑Butler to 202

Major reshuffle at #Universal’s release schedule, as just a day after confirming #MiamiVice85 to AUG 06, 2027, the studio just pushed #MichaelBJordan & #AustinButler to SUMMER 2028, now debuting on MAY 19, 2028. That slot belonged to #TheMummy sequel starring #BrendanFraser...

By Luiz Fernando
Michael Set to Shatter Global Opening Records, Outpacing Oppenheimer
SocialApr 23, 2026

Michael Set to Shatter Global Opening Records, Outpacing Oppenheimer

#MICHAEL poised to crush industry’s 75M-85M 5-day opening projections overseas, kicking off its Global #BoxOffice run grossing spectacular 18.5M on WED Opening day at intl. markets, including TUE Previews, already beating #Oppenheimer’s 15.9M WED+THU grosses in just one day. Opening could...

By Luiz Fernando
Warner Bros. Eyes Practical Magic 2 as Beetlejuice Sequel
SocialApr 20, 2026

Warner Bros. Eyes Practical Magic 2 as Beetlejuice Sequel

WB is clearly betting on it, trying to make of #PracticalMagic2 this year’s #BeetlejuiceBeetlejuice, going for the same playbook: PG-13 comedic horror sequel coming several decades after the original, led by iconic movie stars, debuting on the weekend after #LaborDay...

By Luiz Fernando
Tom Cruise Rescues Theaters with Top Gun Anniversary Re‑release
SocialApr 20, 2026

Tom Cruise Rescues Theaters with Top Gun Anniversary Re‑release

Here comes #TomCruise to save movie theatres once again, as the Global #BoxOffice star celebrates the announcement of #TopGun3 with a rerelease of both #TopGun & #TopGunMaverick for 1 week only starting from MAY 13, when #TopGun celebrates the 40th...

By Luiz Fernando
Michael Jackson Biopic Surpasses Major Blockbusters in Pre‑Sales
SocialApr 20, 2026

Michael Jackson Biopic Surpasses Major Blockbusters in Pre‑Sales

In #China’s #BoxOffice, ticket pre-sales for #MichaelJackson’s music biopic #MICHAEL ahead of its APR 24 debut (Previews on APR 22-23), saw pacing improve on MON, hitting $590k 6-day cume for the whole APR 22-26 period on 6th day of pre-sales (vs,...

By Luiz Fernando
Mario Galaxy Tops 2026 Box Office, China Strong
SocialApr 19, 2026

Mario Galaxy Tops 2026 Box Office, China Strong

Global #BoxOffice Top10 2026 releases ONLY #TheSuperMarioGalaxyMovie 🇺🇸 $747.5M #Pegasus3🇨🇳$649M #ProjectHailMary 🇺🇸 $573.1M #HOPPERS🇺🇸$367.2M #WutheringHeights 🇺🇸$241.4M #BladesOfTheGuardians🇨🇳$215M #Scream7🇺🇸$213.4M #ScareOut🇨🇳$199.9M #Dhurandhar2 🇮🇳$195.9M #GOAT🇺🇸$190.3M https://t.co/s8h1T99Dhw

By Luiz Fernando
Mario Sequel Holds #2, $17.2M in 17 Days
SocialApr 19, 2026

Mario Sequel Holds #2, $17.2M in 17 Days

In #China’s #BoxOffice, sequel #TheSuperMarioGalaxyMovie held well still in #2 on 3rd frame, after grossing $2M on 3rd weekend, a -39.4% drop from last weekend, after grossing $825k on 3rd SUN over 47k screenings (-17k from last SUN), reaching a...

By Luiz Fernando
The Mummy's Horror Surge Beats Peers in Global Opening
SocialApr 19, 2026

The Mummy's Horror Surge Beats Peers in Global Opening

International markets resurrected #LeeCroninsTheMummy, as the horror grossed STRONG 20.5M (vs #Nope’s 6.4M, #SINNERS’ 15.4M, #Smile’s 14.5M, #AQuietPlace2’s 22M, #Scream6’s 22.6M, #Weapons’s 28.6M) on 5-day Opening overseas over 77 intl. markets. Allied to its 13.5M debut at US #BoxOffice,...

By Luiz Fernando
Michael Biopic's Pre-Sales Surge to $403k in Four Days
SocialApr 18, 2026

Michael Biopic's Pre-Sales Surge to $403k in Four Days

In #China’s #BoxOffice, ticket pre-sales for #MichaelJackson’s music biopic #MICHAEL, which kicked off on WED  ahead of its APR 24 debut (Previews on APR 22-23), keeps improving, hitting $403k 4-day cume for the whole APR 22-26 period on 4th day...

By Luiz Fernando
Mortal Kombat 2 Poised for Record Opening Weekend
SocialApr 18, 2026

Mortal Kombat 2 Poised for Record Opening Weekend

After #Michael & #TheDevilWearsPrada2, the 2026 advantage over 2025 will only grow at US #BoxOffice with #MortalKombat2, debuting in a weekend which was empty last year, and with pre-sales pointing for an opening weekend record for both #MortalKombat franchise and...

By Luiz Fernando
Avatar: Fire & Ash Ends Run After $404M Gross
SocialApr 18, 2026

Avatar: Fire & Ash Ends Run After $404M Gross

And yeah, didn’t have time to post it yesterday, but #JamesCameron said SO LONG, as #AvatarFireAndAsh has officially ended its theatrical run at US #BoxOffice, with a 404.3M run in 119 days, after grossing $1.7k on its 17th & final...

By Luiz Fernando
Mandalorian Pre‑sales Signal Weakest Star Wars Debut Yet
SocialApr 18, 2026

Mandalorian Pre‑sales Signal Weakest Star Wars Debut Yet

And yeah, ticket pre-sales kicked off on FRI for #TheMandalorianAndGrogu at US #BoxOffice, and oh boy… Unless #StarWars became less fanboy and more walk up heavy after 7 years absent from theatres, the MANDO film starring #PedroPascal might be on...

By Luiz Fernando
WB Horror Slumps; “The Mummy” Faces Modest Opening
SocialApr 17, 2026

WB Horror Slumps; “The Mummy” Faces Modest Opening

Horror definitely not working as well for WB as it did last year at US #BoxOffice, as R-rated horror #LeeCroninsTheMummy might debut in #3 place after grossing 1.5M on THU Previews (vs #TheyWillKillYou’s 1M, #TheBride’s 1M, #ReadyOrNot2’s 1.2M, #Primate 1.4M,...

By Luiz Fernando
Exhibitors Praise The Rock's Unmatched Box‑Office Pull
SocialApr 16, 2026

Exhibitors Praise The Rock's Unmatched Box‑Office Pull

The love and respect exhibitors have for #TheRock is something that may shock the internet crowd nowadays, but cinema owners know who genuinely, consistently put butts in their seats & never forget. His entrance to promote #Moana at #CinemaCon says...

By Luiz Fernando
Toy Story 5 Shines at CinemaCon Disney Panel
SocialApr 16, 2026

Toy Story 5 Shines at CinemaCon Disney Panel

#ToyStory5 aka the most anticipated movie of SUMMER 2026 according to Fandango getting its time to shine at the #Disney panel at #CinemaCon, with #TomHanks & #TimAllen once again together to promote the film and its exclusive footage for exhibitors:...

By Luiz Fernando
Starfighter Gets Brief CinemaCon Tease, Slated for May 28
SocialApr 16, 2026

Starfighter Gets Brief CinemaCon Tease, Slated for May 28

There was a lot of anticipation if #StarWars upcoming film #Starfighter would unveil a first look at #CinemaCon, but #Disney only briefly highlighted it after presenting 20 minutes of #TheMandalorianAndGrogu. The film starring #RyanGosling & directed by #ShawnLevy debuts on MAY...

By Luiz Fernando
Disney Schedules Ice Age 2 for Feb 2025, Fans Disagree
SocialApr 16, 2026

Disney Schedules Ice Age 2 for Feb 2025, Fans Disagree

In the release slate reel dropped at #CinemaCon, #Disney confirms that #IceAge2 is indeed coming out via #20thCenturyStudios on FEB 05, 2025. I still don’t understand this release date. It’s not good for any film, let alone for an animation....

By Luiz Fernando
Disney and Paramount Schedule Friendly Panels; Rivals Fall Short
SocialApr 16, 2026

Disney and Paramount Schedule Friendly Panels; Rivals Fall Short

Also, special thanks to Disney & Paramount for making their panels at #CinemaCon in a time slot we across the pond can cover, because what WB, Universal & AmazonMGM did to us was CRIMINAL 😂 I’m still recovering from TUE &...

By Luiz Fernando
AmazonMGM's Star‑filled Panel Steals Show From Giants
SocialApr 16, 2026

AmazonMGM's Star‑filled Panel Steals Show From Giants

People really raving about the #AmazonMGM panel, saying they really knew how to put up a show which won exhibitors’ hearts by stars actually engaging with them and put them first, coming down to #RyanGosling himself give them their flowers...

By Luiz Fernando
Spielberg Debuts New Disclosure Day Footage, Pushes Longer Theatrical Window
SocialApr 16, 2026

Spielberg Debuts New Disclosure Day Footage, Pushes Longer Theatrical Window

But one of the biggest moments of #CinemaCon on WED was #StevenSpielberg for the first time ever visiting the convention to promote #DisclosureDay, unveiling new footage described as jaw dropping, saying he personally talked to #Universal’s marketing team not to...

By Luiz Fernando
Amazon MGM Pledges 15+ Theatrical Releases, Hits #2 Box Office
SocialApr 16, 2026

Amazon MGM Pledges 15+ Theatrical Releases, Hits #2 Box Office

In an electric #CinemaCon panel, #AmazonMGM made it clear: it’s not an experiment, they are fully committed to theatrical, officially renewing their commitment to exhibitors to deliver AT LEAST 15 theatrical Releases per year, & announcing that #ProjectHailMary just had...

By Luiz Fernando
DreamWorks' Forgotten Island Earns Early Acclaim at CinemaCon
SocialApr 15, 2026

DreamWorks' Forgotten Island Earns Early Acclaim at CinemaCon

And yeah, #Dreamworks upcoming original animation #ForgottenIsland is yet over 5 months away, but #Universal has so much confidence in it they screened the whole film this WED at #CinemaCon and lifted social media embargo for attendees… reactions couldn’t be...

By Luiz Fernando
Summer 2027 Slate Bursting with Blockbuster Potential
SocialApr 15, 2026

Summer 2027 Slate Bursting with Blockbuster Potential

Updated SUMMER 2027 slate, full of potential #BoxOffice hits: MAY 06 #TheResurrectionOfTheChristPartTwo 07 #TheLegendOfZelda  21 #BadFairies vs #ParanormalActivity 28 #StarWarsStarfighter JUN 11 #HTTYD2 18 #BeyondTheSpiderVerse vs Disney Film 25 #Oceans11 prequel 30 #Shrek5 JUL 09 #ManOfTomorrow 16 WB vs Paramount Event Films 23 #AMinecraftMovie2 30 #AQuietPlace3 AUG 06 #MiamiVice vs #Bluey 13 WB #KeanuReeves sci-fi vs...

By Luiz Fernando
Warner Bros. Commits to Horror Slate Through 2028
SocialApr 15, 2026

Warner Bros. Commits to Horror Slate Through 2028

WB’s love story with horror will go on even post-merger, announcing at #Cinemacon titles for as far out as 2028. #TheRevengeofLaLlorona for APR 9, 2027 #EvilDeadWrath for APR 7, 2028 #FinalDestination7 for MAY 12, 2028 #Weapons spinoff #Gladys for SEP 8, 2028 https://t.co/pE5Swrs5Jp

By Luiz Fernando
Warner Bros.
SocialApr 15, 2026

Warner Bros.

#DavidEllison promised at least 30 movies in theatres per year from WB & Paramount combined once the merger goes through. WB is doing their part to reach the mark announcing at #CinemaCon 18 releases for 2027, their biggest slate Post-Covid, with...

By Luiz Fernando
Superman Sequel “Man of Tomorrow” Begins Filming Next Week
SocialApr 15, 2026

Superman Sequel “Man of Tomorrow” Begins Filming Next Week

#JamesGunn, #DavidCorenswet & #NicholasHoult announced via video message to exhibitors at #CinemaCon that #SUPERMAN’s sequel #ManOfTomorrow debuting on JUL 09, 2027, starts filming next week already. Makes even more sense why they got the #AdriaArjona situation concluded this week despite...

By Luiz Fernando
Warner Bros Ends CinemaCon Era with Star-Studded Comebacks
SocialApr 15, 2026

Warner Bros Ends CinemaCon Era with Star-Studded Comebacks

Now, if this is the last #CinemaCon for WB as we know it, they are going out with a bang because WB brought the theatrical queen #NicoleKidman & even #SandraBullock out of retirement to star a 30 year later sequel...

By Luiz Fernando
Warner Bros Pushes Supergirl at CinemaCon for Massive Summer Rollout
SocialApr 14, 2026

Warner Bros Pushes Supergirl at CinemaCon for Massive Summer Rollout

Speaking of WB, they are going all in with #SUPERGIRL promo at #CinemaCon, bringing both stars #MillyAlcock & #JasonMomoa, director #CraigGillespie and #DCStudios CEO #PeterSafran to present the film to exhibitors and lure them to give the upcoming DCU film...

By Luiz Fernando
Warner Bros Unveils Luxury Mortal Kombat 2 Popcorn Bucket
SocialApr 14, 2026

Warner Bros Unveils Luxury Mortal Kombat 2 Popcorn Bucket

WB going all in at #CinemaCon this year as one of the luxurious collectible popcorn buckets for #MortalKombat2 which will be sold in theatres has been unveiled during the convention. #MortalKombatII debuts in less than a month, on MAY 08! https://t.co/ZbbC3M1wpy

By Luiz Fernando
CinemaUnited CEO Vows to Block WB‑Paramount Merger
SocialApr 14, 2026

CinemaUnited CEO Vows to Block WB‑Paramount Merger

If the #GameOfThrones saying “never attack a guest under your roof” was a real world thing, #CinemaCon 2026 would be our #RedWedding. Even though WB tonight & Paramount on THU are set for panels at the exhibition convention, its organiser, ...

By Luiz Fernando
Studios Finally Admit Theatrical Windows Still Matter
SocialApr 14, 2026

Studios Finally Admit Theatrical Windows Still Matter

As finally after 6 years Post-Covid even studios started to realise that theatrical windows DO MATTER, exhibitors union #CinemaUnited (formerly known as #NATO)’s CEO #MichaelOLeary went harder than ever in his “State of the Union” speech at #CinemaCon 2026, citing...

By Luiz Fernando
Spider‑Man Beyond the Spider‑Verse Moves Up to June 18
SocialApr 14, 2026

Spider‑Man Beyond the Spider‑Verse Moves Up to June 18

Another release change for animated threequel #SpiderManBeyondtheSpiderVerse, but this time moving up. Unveiling new stills out of #Cinemacon, #Sony announced the sequel to #AcrossTheSpiderVerse a week earlier, with #BeyondTheSpiderverse moving from JUN 25, 2027 to JUN 18, 2027, to avoid being...

By Luiz Fernando
2026 Box Office: Chinese Pegasus3 Leads US Blockbusters
SocialApr 12, 2026

2026 Box Office: Chinese Pegasus3 Leads US Blockbusters

Global #BoxOffice Top10 2026 releases ONLY #Pegasus3🇨🇳$646.3M #TheSuperMarioGalaxyMovie 🇺🇸 $628.8M #ProjectHailMary  🇺🇸 $510.7M #HOPPERS🇺🇸$354.4M #WutheringHeights 🇺🇸$241.4M #BladesOfTheGuardians🇨🇳$214M #Scream7🇺🇸$212M #ScareOut🇨🇳$198.5M #GOAT🇺🇸$186.2M #Dhurandhar2 🇮🇳$184.6M https://t.co/k4TNJvuMTl

By Luiz Fernando
Send Help Bows After 70 Days, $94M Worldwide
SocialApr 10, 2026

Send Help Bows After 70 Days, $94M Worldwide

Another WINTER darling saying goodbye at US #BoxOffice is #20thCenturyStudios’s horror #SendHelp. The film directed by #SamRaimi starring #RachelMcAdams & #DylanOBrien leaves theatres after 70 days & a 64.7M lifetime US run, after grossing 1k over 35 theatres on 10th &...

By Luiz Fernando
Margot Robbie's Wuthering Heights Wraps with $240M Global Earnings
SocialApr 10, 2026

Margot Robbie's Wuthering Heights Wraps with $240M Global Earnings

Speaking of theatre owners’ favorite bankable star #MargotRobbie, her steamy #WutheringHeights ends its theatrical run after 56 days in theatres at US #BoxOffice, with a 84M lifetime US run, after grossing 8k on 8th and final THU over the last...

By Luiz Fernando
Universal's Romcom Expected to Open Modestly at $6‑9M
SocialApr 10, 2026

Universal's Romcom Expected to Open Modestly at $6‑9M

On the other hand, #Universal’s new romcom in town #YouMeAndTuscany could come below industry’s projections this weekend at US #BoxOffice, after the romance starring #HalleBailey and #RegeJeanPage grossed timid 750k on THU Previews (vs #SoloMio 744k, #WestSideStory’s 800k) A 6M-9M 3-day...

By Luiz Fernando
AKIRA's Remastered IMAX Return Sells Out Fast
SocialApr 9, 2026

AKIRA's Remastered IMAX Return Sells Out Fast

There are anime films which eventually become cult classics. And there is #AKIRA, which is above them all, with a growing following, generation post generation The special remastered re-release at the BFI IMAX has several screenings about to sell out...

By Luiz Fernando
Mortal Kombat 2 Early IMAX Fan Screenings Begin Ticket Sales
SocialApr 9, 2026

Mortal Kombat 2 Early IMAX Fan Screenings Begin Ticket Sales

WB has just announced that #MortalKombat2 will get limited early fan screenings in IMAX theatres, opening ticket pre-sales today for the locations below where the fan screenings will happen on WED, MAY 06, ahead of #MortalKombatII official THU previews on...

By Luiz Fernando
March Oscars Undermine Film Impact in Fast‑Paced Era
SocialApr 7, 2026

March Oscars Undermine Film Impact in Fast‑Paced Era

The Academy refuses to understand that they are killing any relevance for the #Oscars keeping the ceremony in MAR, as they’ve just announced the 99th & 100th editions’ slots: MAR 14, 2027 & MAR 05, 2028! Most films are not even...

By Luiz Fernando