Luiz Fernando

Luiz Fernando

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Analyst/commentator on box office and the streaming wars; tracks theatrical performance and streaming impacts.

Record Pre‑Sales Surge for Dune, Michael Jackson Film, Paris Venue
SocialApr 6, 2026

Record Pre‑Sales Surge for Dune, Michael Jackson Film, Paris Venue

But not only #DunePartThree is making the headlines with pre-sales this #Easter MON. Pre-sales also kicked off for KING OF POP #MichaelJackson’s music biopic #Michael in Europe, in MEGASTAR fashion. The iconic #LeGrandRex in #Paris celebrates over 4.500 tickets sold + sold...

By Luiz Fernando
Dune Part Three IMAX Pre‑Sales Sell Out in Minutes
SocialApr 6, 2026

Dune Part Three IMAX Pre‑Sales Sell Out in Minutes

In a press release just sent by WB, #JeffGoldstein, who’s the head of Global Distribution at the studio, celebrated the incredible performance of the sold out pre-sales for #DunePartThree select IMAX 70MM screenings in a matter of minutes, 8 months...

By Luiz Fernando
Warner Bros. Announces Pre‑Sales With Only 30‑Minute Notice
SocialApr 6, 2026

Warner Bros. Announces Pre‑Sales With Only 30‑Minute Notice

Because no one knew 😭 WB literally told everyone 30 minutes before starting pre-sales 😂 No prep time not even for Batman

By Luiz Fernando
Warner Bros. Horror Flop Loses $20M Budget Fast
SocialApr 5, 2026

Warner Bros. Horror Flop Loses $20M Budget Fast

WB’s newest misfire at US #BoxOffice, R-rated action horror #TheyWillKillYou starring #ZazieBeetz is closely following #TheBride’s footsteps, after grossing disastrous 1.9M on 2nd 3-day weekend, a harsh -61.3% drop from an already low opening (vs #TheBride’s 2.1M, -70.4%) It hits a...

By Luiz Fernando
Easter 2026 Poised to Break Post‑Covid Box‑office Record
SocialApr 3, 2026

Easter 2026 Poised to Break Post‑Covid Box‑office Record

With #TheSuperMarioGalaxyMovie #TheDrama powerful debuts & #ProjectHailMary & #HOPPERS holding strong, Easter long holiday 2026 shall be the biggest at US #BoxOffice Post-Covid & could even challenge #Easter 2016, when #BatmanvSuperman came out, as the BIGGEST of ALL TIME, depending...

By Luiz Fernando
Easter 2027 Promises Double Jesus Resurrection at Box Office
SocialApr 3, 2026

Easter 2027 Promises Double Jesus Resurrection at Box Office

Just fitting that it’s been revealed on #GoodFriday that we will have a #Jesus double bill at US #BoxOffice, very likely, on #Easter 2027. Series #TheChosen Season 6 will hit #PrimeVideo from NOV 15 till DEC 6. But its Finale will...

By Luiz Fernando
Mario Sequel Opens in Fewer US Theaters than Predecessor
SocialApr 1, 2026

Mario Sequel Opens in Fewer US Theaters than Predecessor

Speaking of Mario, Yoshi and friends, #Universal's sequel #TheSuperMarioGalaxyMovie is opening TODAY at US #BoxOffice, hitting 3.821 theatres, which is less than #TheSuperMarioBrosMovie’s 4.025 theatres on its WED Opening Day back in 2023, due to #ProjectHailMary & #HOPPERS still performing...

By Luiz Fernando
Toy Story 5 Slated for July 3 Japan Release, Eyes Blockbuster
SocialApr 1, 2026

Toy Story 5 Slated for July 3 Japan Release, Eyes Blockbuster

#Disney has dropped the Japanese poster of #ToyStory5 to announce that the sequel secured a JUL 3 release date locally, two weeks after its U.S. debut. #ToyStory is Hollywood’s #2 most successful animated franchise in #Japan’s #BoxOffice, only below #Frozen. #ToyStory4 alone...

By Luiz Fernando
Universal Lifts Embargo, Early Reviews Split for Mario Sequel
SocialMar 31, 2026

Universal Lifts Embargo, Early Reviews Split for Mario Sequel

Like they’ve done with the previous instalment, #Universal lifts #TheSuperMarioGalaxyMovie review embargo just hours before global release as they knew they can’t rely on critics and need audiences’ help to level up WOM. Still early days but So far, only 50% out...

By Luiz Fernando
202
SocialMar 29, 2026

202

2026 distributors race at US #BoxOffice crossed the 1.7B mark, now +0.3% over 2023 & strong +23% over 2025 at same point, thanks to #ProjectHailMary  Distributors Top 5 YTD #AmazonMGM 241.5M #Disney 228.8M #20thCenturyStudios 222M (owned by $DIS) #Paramount 169M #Sony 162.9M https://t.co/w0PVw2iqzz

By Luiz Fernando
Chinese Blockbusters Dominate 2026 Global Box Office
SocialMar 29, 2026

Chinese Blockbusters Dominate 2026 Global Box Office

Global #BoxOffice Top10 2026 releases ONLY #Pegasus3🇨🇳$631.4M #ProjectHailMary 🇺🇸 $300.8M #HOPPERS🇺🇸$297.6M #WutheringHeights 🇺🇸$236.4M #BladesOfTheGuardians🇨🇳$208.8M #Scream7🇺🇸$204.1M #ScareOut🇨🇳$194M #GOAT🇺🇸$180.9M #BoonieBearsTheHiddenProtector🇨🇳$152.2M #Dhurandhar2 🇮🇳$147.5M https://t.co/woj4lyuRkn

By Luiz Fernando
Undertone Nets 37× Budget Despite Modest Box Office
SocialMar 29, 2026

Undertone Nets 37× Budget Despite Modest Box Office

#A24’s new R-rated #Undertone is giving its last breaths at US #BoxOffice, but with mission accomplished, after grossing 1.7M over just 1.852 theatres on 3rd 3-day weekend, a -44.8% drop from opening weekend. With a 18.5M cume in the U.S. alone,...

By Luiz Fernando
Ready Or Not 2 Faces Sharp Drop, Needs Strong Legs
SocialMar 29, 2026

Ready Or Not 2 Faces Sharp Drop, Needs Strong Legs

Already out of Top5 at US #BoxOffice, #Searchlight’s R-rated horror sequel #ReadyOrNot2HereICome grossed 4M on 2nd 3-day weekend, a -55.8% drop from Opening weekend (vs #ReadyOrNot’s 5.9M, -26.2%) #SamaraWeaving & #SarahMichelleGellar hit a 16.3M US cume in 8 days. With a 20M production...

By Luiz Fernando
Global Premiere Celebrates Mario's 40th, Fans Rave
SocialMar 28, 2026

Global Premiere Celebrates Mario's 40th, Fans Rave

And yeah, even if #TheSuperMarioGalaxyMovie won’t hit #Japan until APR 24, #Universal held the Global Premiere in #Mario’s home, with main cast, crew, and even #Nintendo director #ShigeruMiyamoto also in attendance. Social media embargo over reactions have been lifted, overwhelmingly...

By Luiz Fernando
Michael Jackson Biopic Leads Pre‑Sales, Beats All Competitors
SocialMar 27, 2026

Michael Jackson Biopic Leads Pre‑Sales, Beats All Competitors

And yeah, general ticket Pre-sales for the KING OF POP #MichaelJackson music biopic #MICHAEL’s opening weekend at US #BoxOffice had a solid kick off yesterday, despite hardcore fans already having concentrated on the PLF early screenings pre-sales which kicked off...

By Luiz Fernando
Pixar's HOPPERS Holds #
SocialMar 27, 2026

Pixar's HOPPERS Holds #

#Pixar’s new original #HOPPERS won’t let go of its #2 at US #BoxOffice, after grossing another STRONG 1.2M on #2 BIGGEST 3rd THU for a original animation in over a decade, but a -59.9% drop from last SPRING BREAK boosted...

By Luiz Fernando
WB's Low‑Budget Horror Struggles to Cover Costs
SocialMar 27, 2026

WB's Low‑Budget Horror Struggles to Cover Costs

If horror gave lots of good news to WB at US #BoxOffice last year, 2026 has been tough for the studio in that area, as R-rated horror #TheyWillKillYou starring #ZazieBeetz grossed timid 1M on THU Previews (vs #TheBride’s 1M, #ReadyOrNot2’s...

By Luiz Fernando
WBD Shareholders Vote April 23 on $110B Paramount Merger
SocialMar 26, 2026

WBD Shareholders Vote April 23 on $110B Paramount Merger

That’s it! After being unanimously approved by both $WBD & $PSKY board of directors, WBD has now the date set for their shareholders to vote for or against #DavidEllison’s #Paramount deal to acquire WB: the special shareholders meeting is scheduled for...

By Luiz Fernando
Michael Jackson Biopic Pre‑Sales Launch US‑First via Lionsgate
SocialMar 26, 2026

Michael Jackson Biopic Pre‑Sales Launch US‑First via Lionsgate

MICHAEEEEELLL, THEY DONT REALLY CARE ABOUT USSSSS True news, general ticket Pre-sales for KING OF POP #MichaelJackson’s music biopic #MICHAEL are officially online. But only through #Lionsgate at US #BoxOffice, since #Universal hasn’t kicked off Pre-sales overseas yet, as they are...

By Luiz Fernando
HBO Max Leverages Harry Potter Trailer for UK Launch
SocialMar 24, 2026

HBO Max Leverages Harry Potter Trailer for UK Launch

It’s not random the decision to drop the first trailer of #HarryPotter HBO series this WED. After a long wait, #HBOMax will finally be launched in the U.K. this THU, so using one of the biggest British pop culture phenoms ever...

By Luiz Fernando
Hollywood Must Cut Blockbuster Budgets Below $200M
SocialMar 23, 2026

Hollywood Must Cut Blockbuster Budgets Below $200M

Glad to hear #DCStudios kept #SUPERGIRL’s budget in check. With the CBM heydays past us, It’s more important than ever that you give your CBMs all conditions to succeed at Global #BoxOffice: Optics are as important as delivering a good...

By Luiz Fernando
BFI IMAX Returns to Independent BFI Control Post-Refurbishment
SocialMar 23, 2026

BFI IMAX Returns to Independent BFI Control Post-Refurbishment

The BFI IMAX went back to be independently operated by the BFI since the refurbishment in 2022. It has no ties with Odeon ever since, as their 10-year agreement ended on that occasion.

By Luiz Fernando
Ready Or Not 2 Misses Top‑3, Faces Revenue Challenge
SocialMar 22, 2026

Ready Or Not 2 Misses Top‑3, Faces Revenue Challenge

#Searchlight might regret moving R-rated horror sequel #ReadyOrNot2 up a week, as it debuts out of Top3 at US #BoxOffice under Indian sensation #Dhurandhar2! #ReadyOrNot2HereICome grossed 9.1M on 3-day Opening weekend, slightly #ReadyOrNot’s 8M 3-day weekend, but below the previous...

By Luiz Fernando
Disney and Pixar Unveil 2029 Animated Release Dates
SocialMar 20, 2026

Disney and Pixar Unveil 2029 Animated Release Dates

$DIS also had new additions to their animation release schedule, as new animated features from both #Disney & #Pixar have been announced for 2029: #WaltDisneyAnimation will have a new film on SUMMER JUN 15, 2029 #FathersDay slot, while #Pixar returns on...

By Luiz Fernando
Marty Supreme Flops in China without Oscars Boost
SocialMar 20, 2026

Marty Supreme Flops in China without Oscars Boost

Without the #Oscars boost he was hoping for, #TimothéeChalamet didn’t get many exhibitors on board to make #MartySupreme happen in #China’s #BoxOffice, where the sports drama debuted this FRI over extremely limited 6k screenings, in #11 place grossing just $46k,...

By Luiz Fernando
Project Hail Mary Sets Japan Record Opening for Hollywood Sci‑Fi
SocialMar 20, 2026

Project Hail Mary Sets Japan Record Opening for Hollywood Sci‑Fi

In #Japan’s #BoxOffice, local SPRING BREAK holiday & positive WOM received #RyanGosling with open arms, as #ProjectHailMary scores STRONG est $1M on BIGGEST FRI Opening Day for Hollywood sci-fi or theatrically original Post-Covid (vs #DunePartTwo’s $405k, #Dune’s $491k, #Oppenheimer’s $800k). BIGGEST...

By Luiz Fernando
Pixar's Hopppers Leads China Pre‑Sales, Hollywood Poised for Return
SocialMar 19, 2026

Pixar's Hopppers Leads China Pre‑Sales, Hollywood Poised for Return

In #China’s #BoxOffice, after local #SpringFestival releases holding the #1 since #ChineseNewYear, Hollywood is ready for a comeback with #Pixar animation #HOPPERS & sci-fi #ProjectHailMary fighting for the #1 On final pre-sales day #HOPPERS finished with strong $1.3M total (vs #Elio’s...

By Luiz Fernando
Low‑budget Romance ‘Reminders of Him’ Rockets to $22M
SocialMar 18, 2026

Low‑budget Romance ‘Reminders of Him’ Rockets to $22M

The ladies and #ColleenHoover also making the most of SPRING BREAK at US #BoxOffice, as #Universal new book adaptation #RemindersOfHim grossed strong 2.4M on TUE Discount Day, up +43.7% from MON (vs #RegrettingYou’s 1.8M, +23.6%, #TheLostCity’s 3.3M, +48.5%) The...

By Luiz Fernando
WB Executives Poised for $1B Payouts Amid Merger
SocialMar 16, 2026

WB Executives Poised for $1B Payouts Amid Merger

When I say that one day people will have a real look at #DavidZaslav’s role at WB’s fate… In the latest SEC filing submitted by WBD, it was unveiled that Zazzy expects to earn almost $900M in total compensation payouts for...

By Luiz Fernando
SentimentalValue Clinches Oscar, Sparking Secret Agent Nostalgia
SocialMar 16, 2026

SentimentalValue Clinches Oscar, Sparking Secret Agent Nostalgia

In one of the most disputed editions of the category ever, #SentimentalValue wins the #Oscar for BEST International Film, overcoming #TheSecretAgent aka #OAgenteSecreto at #Oscars 202 I loved both films and both extremely deserved the win, although I truly wished #TheSecretAgent...

By Luiz Fernando
K‑Pop Demon Hunters Clinches Oscar, Surprising Nominees
SocialMar 15, 2026

K‑Pop Demon Hunters Clinches Oscar, Surprising Nominees

And the #Oscar for Best Animation goes to… #KPopDemonHunters 🔥🔥🔥 Still hard to believe #NeZha2, #DemonSlayerInfinityCastle & #ChainsawMan weren’t even among the 5 nominated. But at least the better of the 5 options we had at the #Oscars 2026 won, so it’s...

By Luiz Fernando
Chinese Films Lead 2026 Global Box Office Top Ten
SocialMar 15, 2026

Chinese Films Lead 2026 Global Box Office Top Ten

Global #BoxOffice Top10 2026 releases ONLY #Pegasus3🇨🇳$616.4M #WutheringHeights 🇺🇸$226.4M #BladesOfTheGuardians🇨🇳$198.9M #SilentAwakening🇨🇳$187.9M #Scream7 🇺🇸$176.9M #HOPPERS🇺🇸$164.7M #GOAT🇺🇸$162.8M #BoonieBearsTheHiddenProtector🇨🇳$150.4M #SendHelp🇺🇸$93.4M #TheKingsWarden🇰🇷$86.7M https://t.co/hVNSja7l3q

By Luiz Fernando
A24's Undertone Delivers Record ROI on Opening Weekend
SocialMar 15, 2026

A24's Undertone Delivers Record ROI on Opening Weekend

#A24’s over-performs at US #BoxOffice with their new R-rated #Undertone, after grossing SPECTACULAR 9.3M over just 2.570 theatres on #5 BIGGEST 3-day Opening weekend in #A24’s history, and almost on par with 2023 #TalkToMe’s 10.4M debut, with a solid $3.6k...

By Luiz Fernando
Universal Extends Theater Window to Minimum 45 Days
SocialMar 12, 2026

Universal Extends Theater Window to Minimum 45 Days

As studios finally start to see the damage of the short theatrical windows are making long term, #Universal is changing their strategy and will keep #universal released titles exclusively in Theatres for at least 45 days, regardless of performance at...

By Luiz Fernando
Universal Launches Bold Campaign for MJ Biopic Debuting April 22
SocialMar 12, 2026

Universal Launches Bold Campaign for MJ Biopic Debuting April 22

Meanwhile in the UK, #Universal is ramping up marketing campaign for #MICHAEL, dropping a series of INSANE posters to confirm once more that the KING OF POP #MichaelJackson’s music biopic starring his nephew #JaafarJackson debuts on an unusual WED, on...

By Luiz Fernando
James Wan to Direct Paramount Remake of Korean Thriller
SocialMar 10, 2026

James Wan to Direct Paramount Remake of Korean Thriller

And guess who’s back at the director’s chair? #JamesWan has just signed with #Paramount to Co-produce & direct the remake of Korean 2019 action thriller hit #TheGangsterTheCopTheDevil, which starred #DonLee aka #MaDongseok, who will reprise his role in the American remake...

By Luiz Fernando
HOPPERS Sets Post‑Covid Record for Original Pixar Animation
SocialMar 9, 2026

HOPPERS Sets Post‑Covid Record for Original Pixar Animation

Weekend actuals also lower for #Pixar’s new original #HOPPERS, but even so beating projections & beats #TheWildRobot as biggest opening for an original theatrical animation Post-Covid at US #BoxOffice, after grossing STRONG 45.4M on 3-day Opening Weekend, beating #TheWildRobot’s 35.8M...

By Luiz Fernando
The Secret Agent Hits $4M, Brazil’s Fourth US Box‑office Milestone
SocialMar 8, 2026

The Secret Agent Hits $4M, Brazil’s Fourth US Box‑office Milestone

Despite offering free screenings across the US this SUN, #Neon’s sensation #TheSecretAgent aka #OAgenteSecreto starring #WagnerMoura is just 4th Brazilian film in history to cross the 4M mark at US #BoxOffice, after 94k on 15th limited 3-day weekend, up +72.4%...

By Luiz Fernando
Sony's GOAT Nears $150M Global Box Office Milestone
SocialMar 8, 2026

Sony's GOAT Nears $150M Global Box Office Milestone

Hit hard by #HOPPERS, #Sony’s original animation #GOAT will now cross the 150M mark next week at Global #BoxOffice, where it faces a staggered rollout, grossing 4.2M on 4th weekend overseas, a -54.8% drop, for a 62.5M intl. cume over...

By Luiz Fernando
Fennell's Wuthering Heights Poised for $250M Global Run
SocialMar 8, 2026

Fennell's Wuthering Heights Poised for $250M Global Run

#EmeraldFennell’s adaptation #WutheringHeights starring #MargotRobbie & #JacobElordi will beat #AnyoneButYou’s 220.3M global run on WED at Global #BoxOffice. after grossing strong 8.7M overseas on 4th weekend, just a -44.2% drop from last weekend, for a 134.9M cume over 78 intl....

By Luiz Fernando
WB’s “The Bride” Threatens to End Box‑office Streak
SocialMar 4, 2026

WB’s “The Bride” Threatens to End Box‑office Streak

On the other hand, WB’s new horror #TheBride, also kicking off Global rollout today, still has full reviews embargoed and social media reactions mixed. Industry is cautious, with projections seeing a 15M-20M 3-day opening at US #BoxOffice & 20M-25M 5-day opening...

By Luiz Fernando
Zootopia2 Tops China's Biggest Hollywood Box Office Hits
SocialMar 1, 2026

Zootopia2 Tops China's Biggest Hollywood Box Office Hits

Top10 Highest Grossing Hollywood Films OF ALL TIME in #China’s #BoxOffice: #Zootopia2 657.8M #Endgame 632.1M #TheFateOfTheFurious 392.8M #Furious7 390.9M #InfinityWar 359.5M #TransformersAgeOfExtinction 301M #Aquaman 298M #Venom 269.2M #Avatar 262.1M #JurassicWorldFallenKingdom 261.2M

By Luiz Fernando
Amazon MGM’s Crime Thriller Holds Steady, Serves Prime Video Growth
SocialMar 1, 2026

Amazon MGM’s Crime Thriller Holds Steady, Serves Prime Video Growth

#AmazonMGM’s new crime thriller #Crime101 starring #ChrisHemsworth, #HalleBerry & #MarkRuffalo held well at US #BoxOffice, grossing 3.4M on 3rd 3-day weekend, just a -38.2% drop from last weekend, despite losing -554 theatres on FRI and facing #Scream7 (vs #TheBeekeeper’s 6.7M,...

By Luiz Fernando
Faith‑Based Sequel Slumps 60% Weekend, Misses Original
SocialMar 1, 2026

Faith‑Based Sequel Slumps 60% Weekend, Misses Original

Despite being received with as strong WOM as the original film, #Lionsgate’s faith-based sequel #ICanOnlyImagine2 definitely won’t have the same staying power at US #BoxOffice, after grossing just 3.1M on 2nd 3-day weekend, a harsh -60% drop from opening (vs...

By Luiz Fernando
Ellison Vows Unchanged DCU Creatives, Marketing Faces Shake‑up
SocialFeb 28, 2026

Ellison Vows Unchanged DCU Creatives, Marketing Faces Shake‑up

Too early to tell, although #DavidEllison made a commitment to keep the creative heads of both WB and Paramount as they are, so if he keeps his promise, nothing changes to the #DCU or #DCStudios at least on the short...

By Luiz Fernando
Paramount's Survival Hinges on Deal, Ellisons' Influence
SocialFeb 27, 2026

Paramount's Survival Hinges on Deal, Ellisons' Influence

There is always a chance when government is involved, never rule this out. But I still see the odds in #Paramount’s favor for 2 reasons: 1- the Ellisons are one of the richest and most well connected families in the U.S. 2-...

By Luiz Fernando
Zaslav and Stankey Sacrificed
SocialFeb 27, 2026

Zaslav and Stankey Sacrificed

Well, WB employees have lost the moment #DavidZaslav stepped into their lives as CEO. Their loss started in 2020 when Zaslav started to lure #JohnStankey at At&T into letting Zazzy execute his evil plan, behind the backs of #WarnerMedia’s team...

By Luiz Fernando
Emerald Fennell Holds #1, Targets $100M U.S. Run
SocialFeb 27, 2026

Emerald Fennell Holds #1, Targets $100M U.S. Run

#EmeraldFennell felt the impact of #Scream7 monstrous previews, but remains at #1 and only 1M+ grosser among holdovers yesterday at US #BoxOffice, as romance #WutheringHeights starring #MargotRobbie & #JacobElordi grossed a solid 1.1M on 2nd THU, a -53.9% drop from...

By Luiz Fernando
Amazon MGM Begins Production on God of War Series
SocialFeb 27, 2026

Amazon MGM Begins Production on God of War Series

#AmazonMGM is full on their iconic video game adaptations era, releasing our first look at the #GodofWar streaming series, unveiling a still of #Kratos and #Atreus, to announce that production of the series based on the popular game has officially...

By Luiz Fernando