Luiz Fernando

Luiz Fernando

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Analyst/commentator on box office and the streaming wars; tracks theatrical performance and streaming impacts.

Fennell's Wuthering Heights Poised for $250M Global Run
SocialMar 8, 2026

Fennell's Wuthering Heights Poised for $250M Global Run

#EmeraldFennell’s adaptation #WutheringHeights starring #MargotRobbie & #JacobElordi will beat #AnyoneButYou’s 220.3M global run on WED at Global #BoxOffice. after grossing strong 8.7M overseas on 4th weekend, just a -44.2% drop from last weekend, for a 134.9M cume over 78 intl....

By Luiz Fernando
WB’s “The Bride” Threatens to End Box‑office Streak
SocialMar 4, 2026

WB’s “The Bride” Threatens to End Box‑office Streak

On the other hand, WB’s new horror #TheBride, also kicking off Global rollout today, still has full reviews embargoed and social media reactions mixed. Industry is cautious, with projections seeing a 15M-20M 3-day opening at US #BoxOffice & 20M-25M 5-day opening...

By Luiz Fernando
Zootopia2 Tops China's Biggest Hollywood Box Office Hits
SocialMar 1, 2026

Zootopia2 Tops China's Biggest Hollywood Box Office Hits

Top10 Highest Grossing Hollywood Films OF ALL TIME in #China’s #BoxOffice: #Zootopia2 657.8M #Endgame 632.1M #TheFateOfTheFurious 392.8M #Furious7 390.9M #InfinityWar 359.5M #TransformersAgeOfExtinction 301M #Aquaman 298M #Venom 269.2M #Avatar 262.1M #JurassicWorldFallenKingdom 261.2M

By Luiz Fernando
Amazon MGM’s Crime Thriller Holds Steady, Serves Prime Video Growth
SocialMar 1, 2026

Amazon MGM’s Crime Thriller Holds Steady, Serves Prime Video Growth

#AmazonMGM’s new crime thriller #Crime101 starring #ChrisHemsworth, #HalleBerry & #MarkRuffalo held well at US #BoxOffice, grossing 3.4M on 3rd 3-day weekend, just a -38.2% drop from last weekend, despite losing -554 theatres on FRI and facing #Scream7 (vs #TheBeekeeper’s 6.7M,...

By Luiz Fernando
Faith‑Based Sequel Slumps 60% Weekend, Misses Original
SocialMar 1, 2026

Faith‑Based Sequel Slumps 60% Weekend, Misses Original

Despite being received with as strong WOM as the original film, #Lionsgate’s faith-based sequel #ICanOnlyImagine2 definitely won’t have the same staying power at US #BoxOffice, after grossing just 3.1M on 2nd 3-day weekend, a harsh -60% drop from opening (vs...

By Luiz Fernando
Ellison Vows Unchanged DCU Creatives, Marketing Faces Shake‑up
SocialFeb 28, 2026

Ellison Vows Unchanged DCU Creatives, Marketing Faces Shake‑up

Too early to tell, although #DavidEllison made a commitment to keep the creative heads of both WB and Paramount as they are, so if he keeps his promise, nothing changes to the #DCU or #DCStudios at least on the short...

By Luiz Fernando
Paramount's Survival Hinges on Deal, Ellisons' Influence
SocialFeb 27, 2026

Paramount's Survival Hinges on Deal, Ellisons' Influence

There is always a chance when government is involved, never rule this out. But I still see the odds in #Paramount’s favor for 2 reasons: 1- the Ellisons are one of the richest and most well connected families in the U.S. 2-...

By Luiz Fernando
Zaslav and Stankey Sacrificed
SocialFeb 27, 2026

Zaslav and Stankey Sacrificed

Well, WB employees have lost the moment #DavidZaslav stepped into their lives as CEO. Their loss started in 2020 when Zaslav started to lure #JohnStankey at At&T into letting Zazzy execute his evil plan, behind the backs of #WarnerMedia’s team...

By Luiz Fernando
Emerald Fennell Holds #1, Targets $100M U.S. Run
SocialFeb 27, 2026

Emerald Fennell Holds #1, Targets $100M U.S. Run

#EmeraldFennell felt the impact of #Scream7 monstrous previews, but remains at #1 and only 1M+ grosser among holdovers yesterday at US #BoxOffice, as romance #WutheringHeights starring #MargotRobbie & #JacobElordi grossed a solid 1.1M on 2nd THU, a -53.9% drop from...

By Luiz Fernando
Amazon MGM Begins Production on God of War Series
SocialFeb 27, 2026

Amazon MGM Begins Production on God of War Series

#AmazonMGM is full on their iconic video game adaptations era, releasing our first look at the #GodofWar streaming series, unveiling a still of #Kratos and #Atreus, to announce that production of the series based on the popular game has officially...

By Luiz Fernando
Sarandos Missed Industry‑changing Deal, Netflix Still Ahead
SocialFeb 27, 2026

Sarandos Missed Industry‑changing Deal, Netflix Still Ahead

I’d say yes overall, but arguments can be made to the opposite as well. In #TedSarandos case for instance, truth is that #Netflix didn’t need WB, it’s already miles ahead of everyone else even without WB. And he walks away with...

By Luiz Fernando
HBOMax Gains 3.5M Subs, Eyes Stronger Q1 Growth
SocialFeb 26, 2026

HBOMax Gains 3.5M Subs, Eyes Stronger Q1 Growth

With international expansion finally in full swing, #HBOMax added another 3.5M net subscriptions on Q4 2025, ending the year with 131.6M Global subscribers. And $WBD expects an even stronger Q1 2026, thanks to #AKoTSK averaging 24M views per episode, on top...

By Luiz Fernando
Dune Gets Global IMAX; Avengers Doomsday Limited to Unknown Markets
SocialFeb 25, 2026

Dune Gets Global IMAX; Avengers Doomsday Limited to Unknown Markets

As of now, #DunePartThree and #TheOdyssey are expected to have exclusive IMAX access in most major markets across the globe. #AvengersDoomsday according to IMAX themselves currently is expected to be available in IMAX only in select international markets, and even on...

By Luiz Fernando
IMAX Sets 2025 Record, Eyes 1.4B in 2026
SocialFeb 25, 2026

IMAX Sets 2025 Record, Eyes 1.4B in 2026

#IMAX execs in party mode: ALL TIME RECORD 1.28B grossed in IMAX screens at Global #BoxOffice in 2025, beating 2019’s previous 1.1B record, and up +40% from 2024. Top #IMAX 2025 grossers: 1 #NeZha2 2 #AvatarFireAndAsh 3 #F1 4 #DemonSlayerInfinityCastle What’s more: 2026 is expected to be...

By Luiz Fernando
Apple Secures High‑Profile Biopic, Expands Original Film Slate
SocialFeb 25, 2026

Apple Secures High‑Profile Biopic, Expands Original Film Slate

#Apple really loved this life of releasing awards contenders, as the Big Tech giant won the bidding war beating 5 studios over the untitled #LanceArmstrong sport biopic, starring #AustinButler playing the cyclist & directed by #EdwardBerger, responsible for #Conclave &...

By Luiz Fernando
Mortal Kombat II Poster Reveals IMAX Summer Release
SocialFeb 25, 2026

Mortal Kombat II Poster Reveals IMAX Summer Release

WB really told their marketing team to FINISH HIM and so they did deliver an epic poster of #MortalKombat2, ahead of its trailer debut this weekend, confirming that it has #IMAX locked for its debut. #MortalKombatII debuts this SUMMER on MAY...

By Luiz Fernando
Netflix Shares Fall on WB Deal, Rise on Hope
SocialFeb 24, 2026

Netflix Shares Fall on WB Deal, Rise on Hope

You know that momentum is shifting away from #Netflix in the battle for WB when you look at their stock performance. $NFLX exploded in the end of the day and keeps rising after-hours since the new #Paramount offer was unveiled by...

By Luiz Fernando
Scream 7 Poised to Rival Franchise’s Biggest Opening
SocialFeb 24, 2026

Scream 7 Poised to Rival Franchise’s Biggest Opening

And since we are talking of #Paramount, the #Scream franchise kicks off a new global rollout tomorrow, and industry is euphoric, with projections seeing #Scream7 with a 40M-45M 3-day weekend at US #BoxOffice & a 20M-25M 5-day opening overseas, for...

By Luiz Fernando
Brazilian Thriller “The Secret Agent” Sets UK Record
SocialFeb 23, 2026

Brazilian Thriller “The Secret Agent” Sets UK Record

Meanwhile at the British #BoxOffice, Brazilian sensation #TheSecretAgent aka #OAgenteSecreto had a strong debut for a Latin American film in the UK, beating even #SentimentalValue’s. #WagnerMoura had spectacular $560k opening weekend, including $228k from previews. #2 biggest local debut ever for...

By Luiz Fernando
NeZha2 Leads 2025 Global Box Office Top Ten
SocialFeb 22, 2026

NeZha2 Leads 2025 Global Box Office Top Ten

Global #BoxOffice Top10 2025 releases ONLY #NeZha2🇨🇳$2.2B #Zootopia2 🇺🇸$1.85B #AvatarFireAndAsh 🇺🇸$1.47B #LiloAndStitch🇺🇸$1.04B #AMinecraftMovie🇺🇸$958.3M #JurassicWorldRebirth 🇺🇸$869.1M #DemonSlayerInfinityCastle🇯🇵792M #HTTYD🇺🇸$636.4M #F1🇺🇸633.2M #SUPERMAN🇺🇸616.8M https://t.co/htLsp8tXQh

By Luiz Fernando
Sam Raimi's Send Help
SocialFeb 21, 2026

Sam Raimi's Send Help

Do you know who else got sexy legs at US #BoxOffice? Yeah, #SamRaimi, as #20thCenturyStudios new original R-rated horror #SendHelp starring #RachelMcAdams & #DylanOBrien grossed STRONG 1.2M on 4th FRI, just a -32.8% drop from last FRI (vs #Old’s...

By Luiz Fernando
Glen Powell's Limited Release Nets $1.7M Opening Day
SocialFeb 21, 2026

Glen Powell's Limited Release Nets $1.7M Opening Day

#GlenPowell is back at the US #BoxOffice arena this time via #A24, this time with comedic crime thriller #HowToMakeAKilling. Despite releasing it in just 1.625 theatres and with not much promo and mixed reviews, it still managed to gross 1.7M...

By Luiz Fernando
TMNT Sequel Advances to August for Summer Box Office Boost
SocialFeb 21, 2026

TMNT Sequel Advances to August for Summer Box Office Boost

The #TeenageMutantNinjaTurtles are making its comeback earlier, as #Paramount moved animated sequel #TeenageMutantNinjaTurtlesMutantMayhem2 up from SEP 17, 2027! #TMNT: #MutantMayhem2 now debuts on AUG 13, 2027 late SUMMER, similar to 1st #TeenageMutantNinjaTurtlesMutantMayhem, which debuted on AUG 2 back in 2023, what...

By Luiz Fernando
I Can Only Imagine 2 Poised for $7‑10M Opening
SocialFeb 20, 2026

I Can Only Imagine 2 Poised for $7‑10M Opening

This weekend, despite new releases, #WutheringHeights & #GOAT should fight among themselves for the #1 at US #BoxOffice, as #Lionsgate faith sequel #ICanOnlyImagine2 grossed $1.8M in total previews (1.3M last SAT early screenings + 475K THU Previews). Back in 2018, #ICanOnlyImagine...

By Luiz Fernando
Pegasus 3 Smashes Original, Nears $300M in Four Days
SocialFeb 20, 2026

Pegasus 3 Smashes Original, Nears $300M in Four Days

In #China’s #BoxOffice, the 15-day long #SpringFestival holiday keeps in full swing on 4th day, as comedy sequel #Pegasus3 beats original #Pegasus’s run in just 4 days, nearing 300M mark thanks to INSANE WOM after grossing another $56.6M on FRI...

By Luiz Fernando
Warner Bros. Reopens Paramount Talks Amid Netflix Deal Deadline
SocialFeb 17, 2026

Warner Bros. Reopens Paramount Talks Amid Netflix Deal Deadline

And in the end, #Paramount got the momentum it wanted luring investors directly, as after active investor #AncoraCapital demanded WBD to reopen negotiations with #Paramount, $WBD announced this TUE it’ll invite $PSKY back to the negotiation table for a 7-day...

By Luiz Fernando
Amazon's Hemsworth Thriller Beats Pratt, Relies on Streaming
SocialFeb 15, 2026

Amazon's Hemsworth Thriller Beats Pratt, Relies on Streaming

At #AmazonMGM at least, #ChrisHemsworth is the best Chris over #ChrisPratt as R-rated crime thriller #Crime101 with #HalleBerry grossed 12M on its 5-day Opening overseas (vs #MERCY’s 11.6M) over 60 intl. markets. Allied to 15.1M debut at US #BoxOffice, the actioner...

By Luiz Fernando
2026 US Box Office Hits $800M, Distributors Surge
SocialFeb 15, 2026

2026 US Box Office Hits $800M, Distributors Surge

2026 distributors race at US #BoxOffice crosses 800M mark, Post-Covid record at same point thanks to strong #ValentinesDay,+7.9% over 2023, +8.2% over 2025! Distributors Top 5 YTD #20thCenturyStudios 193.8M (owned by $DIS) #Lionsgate 93.9M #Sony 86.2M #Disney 81.5M #A24 60.1M https://t.co/YEp2JgOXBq

By Luiz Fernando
Cheburashka2 Leads 2026 Global Box Office Top Ten
SocialFeb 15, 2026

Cheburashka2 Leads 2026 Global Box Office Top Ten

Global #BoxOffice Top10 2026 releases ONLY #Cheburashka2 🇷🇺$78.4M #WutheringHeights 🇺🇸 76.8M #SendHelp 🇺🇸 72.1M #28YearsLaterTheBoneTemple 🇬🇧 56.6M #BackToThePast🇭🇰$53.8M #Mercy 🇺🇸 52.7M #IronLung 🇺🇸 46.5M #ReturntoSilentHill 🇺🇸 41.8M #GOAT 🇺🇸 41.6M #Primate 🇺🇸$40.7M https://t.co/LoyCWKHTUQ

By Luiz Fernando
Zootopia2 Leads China’s Top‑10 Hollywood Box Office
SocialFeb 15, 2026

Zootopia2 Leads China’s Top‑10 Hollywood Box Office

Top10 Highest Grossing Hollywood Films OF ALL TIME in #China’s #BoxOffice: #Zootopia2 654.1M #Endgame 632.1M #TheFateOfTheFurious 392.8M #Furious7 390.9M #InfinityWar 359.5M #TransformersAgeOfExtinction 301M #Aquaman 298M #Venom 269.2M #Avatar 262.1M #JurassicWorldFallenKingdom 261.2M

By Luiz Fernando
Markiplier's IronLung R‑Rated Game Nets $3.5
SocialFeb 15, 2026

Markiplier's IronLung R‑Rated Game Nets $3.5

Even YouTuber @markiplier had a nice #ValentinesDay at US #BoxOffice, after his own #MarkiplierStudios’ R-rated game adaptation #IronLung grosses STRONG 3.5M on 3rd 3-day weekend, just a -49.4% drop from last weekend (vs #ReturntoSilentHill’s 116k, -88.2%, #UntilDawn’s 2M, -49%, #ResidentEvil’s...

By Luiz Fernando
Briarcliff’s R‑Rated Sci‑Fi Flops Opening, Profit Uncertain
SocialFeb 14, 2026

Briarcliff’s R‑Rated Sci‑Fi Flops Opening, Profit Uncertain

Small distributor #BriarcliffEntertainment’s sees muted reception to its R-rated comedic sci-fi #GoodLuckHaveFunDontDie, which debuted out of Top5 at US #BoxOffice after grossing 1.4M on FRI Opening Day over 1.610 theatres, including 450k THU Previews. With a 20M production price tag not even...

By Luiz Fernando
A24's PILLION Sees 6‑fold Theater Expansion, $
SocialFeb 14, 2026

A24's PILLION Sees 6‑fold Theater Expansion, $

On the other hand, #A24 is also surfing the #Valentines bonanza at US #BoxOffice, as #HarryLighton’s astonishing steamy romance #PILLION, starring #AlexanderSkarsgård & #HarryMelling expanded from 4 to 24 theatres and grossing SEXY 119k on 2nd limited FRI, STRONG $4.9k...

By Luiz Fernando
Charli XCX’s Expanded Release Crashes Amid Competition
SocialFeb 14, 2026

Charli XCX’s Expanded Release Crashes Amid Competition

#CharliXCX suffered friendly fire from… #CharliXCX? Despite expanding from 581 theatres to 1.119 going nationwide yesterday, the #BRAT singer was hit hard by #WutheringHeights’s arrival at US #BoxOffice, as festival darling mockumentary #TheMoment grossed just 126k on 3rd FRI,...

By Luiz Fernando
Sony's GOAT Poised for $15‑20M Opening Weekend
SocialFeb 13, 2026

Sony's GOAT Poised for $15‑20M Opening Weekend

With exhibitors betting heavily on family fare, #Sony animation #GOAT is the widest release this weekend at U.S. #BoxOffice, playing at 3.867 locations, extremely rare for non-Disney original animations. Even so, It grossed 1M on THU Previews (vs #Trolls’ 900k, #TheBadGuys’s...

By Luiz Fernando
Robbie's Theatrical Bet Poised For
SocialFeb 13, 2026

Robbie's Theatrical Bet Poised For

#MargotRobbie’s bet on theatrical might just pay off with biggest opening of 2026 so far at US #BoxOffice, as #EmeraldFennell’s romance adaptation #WutheringHeights also with #JacobElordi grossed solid 3M on THU Previews (vs #TheHousemaid’s 2.2M, #TheLostCity’s 2.5M, #FiftyShadesFreed’s 5.6M,...

By Luiz Fernando
Crime101 Pulls $1M Thursday, Eyes $9‑11M Opening
SocialFeb 13, 2026

Crime101 Pulls $1M Thursday, Eyes $9‑11M Opening

With limited promo as has been the case for most #AmazonMGM’s theatrical releases recently, new crime thriller #Crime101 starring #ChrisHemsworth, #HalleBerry & #MarkRuffalo grossed 1M on THU Previews at US #BoxOffice (vs #BlackBag’s 850k, #DenOfThieves2’s 1.4M, #Argylle 1.7M, #Novocaine’s 1.8M,...

By Luiz Fernando
Emerald Fennell's Wuthering Heights Sets Record Opening
SocialFeb 12, 2026

Emerald Fennell's Wuthering Heights Sets Record Opening

That’s it. #EmeraldFennell’s book adaptation romance #WutheringHeights has 3.682 theatres locked in to play it this FRI at US #BoxOffice, beating #ItEndsWithUs’s 3.611 locations as the widest opening day for a female-leaning romance adaptation Post-Covid. https://t.co/DzfYZJNbnz

By Luiz Fernando
Fathom Announces 2026 Classic Film Reissue Lineup
SocialFeb 12, 2026

Fathom Announces 2026 Classic Film Reissue Lineup

With increasing popularity of rereleases, re-release focused distributor #Fathom unveils batch of all time classic reissues slated for 2026 at US #BoxOffice: #ABeautifulMind #BenHur #CitizenKane #FriedGreenTomatoes #GoneWiththeWind #ItsaWonderfulLife #OceansEleven #SilenceoftheLambs #TheBirdcage #TheFifthElement #TheMalteseFalcon #WillyWonkaAndtheChocolateFactory

By Luiz Fernando
CinemaUnited Adds Diverse Studio Panel to CinemaCon 2026
SocialFeb 12, 2026

CinemaUnited Adds Diverse Studio Panel to CinemaCon 2026

In order to celebrate the importance of diversity of theatrical offerings, exhibitors union #CinemaUnited formerly known as #NATO has just announced that, for the first time, #CinemaCon will have #AngelStudios, #RowKEntertainment & #StudioCanal with a panel on the main stage...

By Luiz Fernando
Raimi's SendHelp Keeps Box Office Lead, Targets $70M
SocialFeb 11, 2026

Raimi's SendHelp Keeps Box Office Lead, Targets $70M

#SamRaimi held tight the #1 for another day at US #BoxOffice, after #20thCenturyStudios new original R-rated horror #SendHelp starring #RachelMcAdams & #DylanOBrien grossed 1.5M on 2nd TUE Discount Day, just a -41.8% drop from last TUE (vs #Old’s 1.1M, -50.2%,...

By Luiz Fernando