Marcus Sheridan

Transparency About AI Boosts Client Value

Stop hiding the fact that you're using AI to your clients. Tell them you use it, show them how you use it, and make it clear you've got the best trained AI in your space to perform the services you perform. This won't lessen your perceived value, it will increase it. I'm currently working with a handful of very large brands, household names that most people know. I OPENLY talk about the AI platforms I'm using, why I'm using them, and how we work together to create the best result for the client. Now, granted, it's a full collab with me and the AI. I'm not just hitting a button, letting it cook, and then flipping the end product to the client. So please understand, that's not what I'm suggesting here at all (and yes, many out there are doing this). But it's our job to deliver the best results to our clients. That's what we get paid to do. And ideally, we do it in as timely of a manner as possible. When used correctly, AI does this better than any technology we've ever seen in the history of the world. So why apologize for using it correctly? Own the fact that you're on the cutting edge of excellence. And remember this: the day is coming when most clients will be worried and concerned if you're *not* using the best tools and tech (AI) do complete their tasks. So start now. Change the conversation. Take pride in your methods. And produce better work than you ever have before while thrilling your clients in the process.