Mark Gurman
Bloomberg reporter; leading coverage of Apple leadership and strategy moves with implications for the industry.
New Apple CEO Must Revive Failing Design Team
Power On: The No. 1 priority for new Apple CEO John Ternus should be revamping the company’s design team and reprioritizing design. Inside how Apple’s design team fell apart over the last decade. https://www.bloomberg.com/news/newsletters/2026-06-21/apple-s-new-ceo-ternus-needs-to-shake-up-design-apple-s-2027-iphone-road-map-mqnust26?
Apple's iPhone Air 2 to Debut Spring with Dual Camera
NEW: Apple’s second-generation iPhone Air is set for spring, with Apple testing a second back camera and battery life improvements. It’s all part of a major multi-year iPhone overhaul. https://www.bloomberg.com/news/articles/2026-06-17/apple-prepares-second-generation-iphone-air-for-spring-2027?srnd=undefined
Apple’s New Siri AI Finally Pulls It Out
Power On: Apple’s new Siri AI is just good enough to pull it out of its AI crisis. My hands-on impressions of the new assistant and AI features. https://www.bloomberg.com/news/newsletters/2026-06-14/siri-ai-hands-on-review-ios-27-macos-27-details-iphone-fold-touch-macbook
IOS 27 Leaks Reveal Apple’s Upcoming Foldable iPhone
Apple's iOS 27 and related software updates offer the clearest public signs yet of the company’s upcoming foldable iPhone, revealing references to folding hardware and new features designed for larger, more flexible displays. https://www.bloomberg.com/news/articles/2026-06-09/apple-s-ios-27-is-filled-with-hints-about-its-upcoming-foldable-iphone?utm_medium=email&utm_source=author_alert&utm_term=260609&utm_campaign=author_19842959
Apple’s Secret 2025 AI Meeting Sparks Upcoming Overhaul
Power On: Around early 2025, Apple’s top executives other than Tim Cook held a secret meeting to discuss just how behind it is in AI and chart the path forward. Tomorrow, we’ll see the results. https://www.bloomberg.com/news/newsletters/2026-06-07/wwdc-2026-apple-s-secret-meeting-that-led-it-to-take-ai-seriously-ios-27?
Apple TV, HomePod Mini Await AI Siri Upgrade
Also in Power On: The new Apple TV and HomePod mini hardware is ready to go and just waiting on the new Siri. Don’t expect major hardware changes other than processor bumps to support AI features, while the Apple TV...
Apple Revamps Hardware Leadership, Expands Silicon Chiefs
NEW: Apple is shaking up its hardware engineering ranks, changing its management of Product Design and expanding the roles of several key silicon and hardware leaders. https://www.bloomberg.com/news/articles/2026-05-19/apple-s-new-hardware-chief-shakes-up-oversight-of-product-design?srnd=undefined
IOS 27 to Auto‑suggest Genmojis From Photos, Phrases
Also in Power On: Apple is preparing an enhancement to Genmoji in iOS 27: Suggested Genmojis created from your photos and your commonly typed phrases. https://www.bloomberg.com/news/newsletters/2026-05-17/ios-27-siri-app-to-have-auto-deleting-chats-siri-may-be-a-beta-genmoji-mp9udydr?srnd=undefined
IOS 27 Brings Fresh Design Overhaul Across Core Apps
iOS 27 will also include design changes to Weather, Safari, Image Playground, other apps and tab bars across the system. Details here: https://www.bloomberg.com/news/articles/2026-05-12/ios-27-apple-plans-customizable-iphone-camera-app-siri-overhaul?
IOS 27 Introduces Fully Customizable Pro Camera App
NEW: Apple is planning a customizable Camera app in iOS 27 aimed at Pros. It'll allow users to fully customize which controls are present and where within the app. Details on the upgraded app here: https://www.bloomberg.com/news/articles/2026-05-12/ios-27-apple-plans-customizable-iphone-camera-app-siri-overhaul?
VisionOS 27 Offers
Also in Power On: here’s the truth about what’s happening with the Vision Pro and visionOS (and don’t expect much in visionOS 27 other than feature parity).
Apple to Fix macOS Tahoe Quirks in macOS 27
Power On: Apple is preparing design changes in next month’s macOS 27 update to address interface quirks in last year’s macOS Tahoe. https://www.bloomberg.com/news/newsletters/2026-05-10/apple-plans-macos-27-design-changes-latest-on-ios-27-visionos-safari-wwdc-26-mozuaz9m?
Apple's Camera‑Equipped AirPods Near Final Design
NEW: Apple’s AirPods with cameras reach an advanced testing stage where the design and features have been nearly finalized ahead of production. They’re on track to be Apple’s first AI wearable. https://www.bloomberg.com/news/articles/2026-05-07/apple-s-camera-equipped-airpods-reach-advanced-testing-stage-in-ai-device-push?
Peloton Posts Modest Revenue Growth, Signals Turnaround
Peloton is making progress, growing revenue by 1% year over year. We’ve got a lot of work going on with R&D,” CEO says. “The stuff will come in the existing modalities first. We feel great about not just our present,...
Apple's watchOS 27 Adds New Modular Clock Face
Also in Power On: Apple is planning a new modular face in watchOS 27 that features a large clock and three small complications underneath. Details here — https://www.bloomberg.com/news/newsletters/2026-05-03/how-will-john-ternus-run-apple-as-ceo-with-more-investments-fewer-buybacks?srnd=undefined