Mark Gurman

Mark Gurman

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Bloomberg reporter; leading coverage of Apple leadership and strategy moves with implications for the industry.

Apple's iPhone Air 2 to Debut Spring with Dual Camera
SocialJun 17, 2026

Apple's iPhone Air 2 to Debut Spring with Dual Camera

NEW: Apple’s second-generation iPhone Air is set for spring, with Apple testing a second back camera and battery life improvements. It’s all part of a major multi-year iPhone overhaul. https://www.bloomberg.com/news/articles/2026-06-17/apple-prepares-second-generation-iphone-air-for-spring-2027?srnd=undefined

By Mark Gurman
Apple’s New Siri AI Finally Pulls It Out
SocialJun 14, 2026

Apple’s New Siri AI Finally Pulls It Out

Power On: Apple’s new Siri AI is just good enough to pull it out of its AI crisis. My hands-on impressions of the new assistant and AI features. https://www.bloomberg.com/news/newsletters/2026-06-14/siri-ai-hands-on-review-ios-27-macos-27-details-iphone-fold-touch-macbook

By Mark Gurman
IOS 27 Leaks Reveal Apple’s Upcoming Foldable iPhone
SocialJun 9, 2026

IOS 27 Leaks Reveal Apple’s Upcoming Foldable iPhone

Apple's iOS 27 and related software updates offer the clearest public signs yet of the company’s upcoming foldable iPhone, revealing references to folding hardware and new features designed for larger, more flexible displays. https://www.bloomberg.com/news/articles/2026-06-09/apple-s-ios-27-is-filled-with-hints-about-its-upcoming-foldable-iphone?utm_medium=email&utm_source=author_alert&utm_term=260609&utm_campaign=author_19842959

By Mark Gurman
Apple’s Secret 2025 AI Meeting Sparks Upcoming Overhaul
SocialJun 7, 2026

Apple’s Secret 2025 AI Meeting Sparks Upcoming Overhaul

Power On: Around early 2025, Apple’s top executives other than Tim Cook held a secret meeting to discuss just how behind it is in AI and chart the path forward. Tomorrow, we’ll see the results. https://www.bloomberg.com/news/newsletters/2026-06-07/wwdc-2026-apple-s-secret-meeting-that-led-it-to-take-ai-seriously-ios-27?

By Mark Gurman
Apple TV, HomePod Mini Await AI Siri Upgrade
SocialMay 31, 2026

Apple TV, HomePod Mini Await AI Siri Upgrade

Also in Power On: The new Apple TV and HomePod mini hardware is ready to go and just waiting on the new Siri. Don’t expect major hardware changes other than processor bumps to support AI features, while the Apple TV...

By Mark Gurman
Apple Revamps Hardware Leadership, Expands Silicon Chiefs
SocialMay 19, 2026

Apple Revamps Hardware Leadership, Expands Silicon Chiefs

NEW: Apple is shaking up its hardware engineering ranks, changing its management of Product Design and expanding the roles of several key silicon and hardware leaders. https://www.bloomberg.com/news/articles/2026-05-19/apple-s-new-hardware-chief-shakes-up-oversight-of-product-design?srnd=undefined

By Mark Gurman
IOS 27 to Auto‑suggest Genmojis From Photos, Phrases
SocialMay 17, 2026

IOS 27 to Auto‑suggest Genmojis From Photos, Phrases

Also in Power On: Apple is preparing an enhancement to Genmoji in iOS 27: Suggested Genmojis created from your photos and your commonly typed phrases. https://www.bloomberg.com/news/newsletters/2026-05-17/ios-27-siri-app-to-have-auto-deleting-chats-siri-may-be-a-beta-genmoji-mp9udydr?srnd=undefined

By Mark Gurman
IOS 27 Brings Fresh Design Overhaul Across Core Apps
SocialMay 12, 2026

IOS 27 Brings Fresh Design Overhaul Across Core Apps

iOS 27 will also include design changes to Weather, Safari, Image Playground, other apps and tab bars across the system. Details here: https://www.bloomberg.com/news/articles/2026-05-12/ios-27-apple-plans-customizable-iphone-camera-app-siri-overhaul?

By Mark Gurman
IOS 27 Introduces Fully Customizable Pro Camera App
SocialMay 12, 2026

IOS 27 Introduces Fully Customizable Pro Camera App

NEW: Apple is planning a customizable Camera app in iOS 27 aimed at Pros. It'll allow users to fully customize which controls are present and where within the app. Details on the upgraded app here: https://www.bloomberg.com/news/articles/2026-05-12/ios-27-apple-plans-customizable-iphone-camera-app-siri-overhaul?

By Mark Gurman
VisionOS 27 Offers
SocialMay 10, 2026

VisionOS 27 Offers

Also in Power On: here’s the truth about what’s happening with the Vision Pro and visionOS (and don’t expect much in visionOS 27 other than feature parity).

By Mark Gurman
Apple to Fix macOS Tahoe Quirks in macOS 27
SocialMay 10, 2026

Apple to Fix macOS Tahoe Quirks in macOS 27

Power On: Apple is preparing design changes in next month’s macOS 27 update to address interface quirks in last year’s macOS Tahoe. https://www.bloomberg.com/news/newsletters/2026-05-10/apple-plans-macos-27-design-changes-latest-on-ios-27-visionos-safari-wwdc-26-mozuaz9m?

By Mark Gurman
Apple's Camera‑Equipped AirPods Near Final Design
SocialMay 7, 2026

Apple's Camera‑Equipped AirPods Near Final Design

NEW: Apple’s AirPods with cameras reach an advanced testing stage where the design and features have been nearly finalized ahead of production. They’re on track to be Apple’s first AI wearable. https://www.bloomberg.com/news/articles/2026-05-07/apple-s-camera-equipped-airpods-reach-advanced-testing-stage-in-ai-device-push?

By Mark Gurman
Peloton Posts Modest Revenue Growth, Signals Turnaround
SocialMay 7, 2026

Peloton Posts Modest Revenue Growth, Signals Turnaround

Peloton is making progress, growing revenue by 1% year over year. We’ve got a lot of work going on with R&D,” CEO says. “The stuff will come in the existing modalities first. We feel great about not just our present,...

By Mark Gurman
Apple's watchOS 27 Adds New Modular Clock Face
SocialMay 3, 2026

Apple's watchOS 27 Adds New Modular Clock Face

Also in Power On: Apple is planning a new modular face in watchOS 27 that features a large clock and three small complications underneath. Details here — https://www.bloomberg.com/news/newsletters/2026-05-03/how-will-john-ternus-run-apple-as-ceo-with-more-investments-fewer-buybacks?srnd=undefined

By Mark Gurman