Mark Gurman
Bloomberg reporter; leading coverage of Apple leadership and strategy moves with implications for the industry.
Ternus Plans to Retain Cash, Cut Future Buybacks
Power On: Apple has dropped the first hints about how John Ternus will run Apple, starting with holding onto more cash and paring back how much is given back to shareholders in the future. https://www.bloomberg.com/news/newsletters/2026-05-03/how-will-john-ternus-run-apple-as-ceo-with-more-investments-fewer-buybacks?srnd=undefined
Apple Adds AI Photo Editing in iOS 27, macOS 27
NEW: Apple plans AI overhaul for photo editing in iOS 27 and macOS 27, looking to better compete with Android. New features include using Apple Intelligence on-device models to extend, enhance and reframe photos. Details here - https://www.bloomberg.com/news/articles/2026-04-28/apple-s-ios-27-macos-27-photo-editing-with-ai-to-extend-enhance-and-reframe?
Apple Store Union Files NLRB Complaint Over Closing Retaliation
The union representing Apple Store employees from a soon-to-be-closed location in Maryland filed a complaint with the National Labor Relations Board, accusing the company of illegally discriminating against the shop’s staff. https://www.bloomberg.com/news/articles/2026-04-27/apple-store-union-staff-at-closing-location-accuse-company-of-retaliation
John Ternus Inherits Apple’s Unprecedented 10‑Category Roadmap
Power On: Tim Cook leaves new CEO John Ternus with a tailwind of an unprecedented 10 new product categories launching in the next few years. Cook launched three since 2011. https://www.bloomberg.com/news/newsletters/2026-04-26/new-apple-ceo-john-ternus-first-major-product-is-the-foldable-iphone-road-map-mofu521p
Tim Cook Admits Maps Flop, Celebrates Apple Watch Triumph
NEW: As his tenure as CEO winds down, Tim Cook shared with employees his biggest mistake and proudest moment in the role over the past 15 years. Here’s what he said — https://www.bloomberg.com/news/articles/2026-04-22/tim-cook-regrets-maps-flub-sees-apple-watch-as-his-proudest-work?srnd=undefined
IOS 27 Adds Undo/Redo for Home Screen Edits
Apple is testing a Home Screen customization tweak in iOS 27 and iPadOS 27: undo and redo buttons. Convenient addition for those frequently re-arranging their icons and widgets. https://www.bloomberg.com/news/newsletters/2026-04-19/apple-ios-27-siri-interface-ios-27-details-mac-studio-touch-macbook-release-mo5u23o7
Apple’s Memory Shortage Pushes Mac Releases to 2026
Also in Power On: The memory shortage is likely to delay some of Apple’s new Macs this year. The new Mac Studio is now expected around October while the touchscreen MacBook Pro could come in the later part of the...
Apple’s Longtime Watch, AirPods Marketing Chief Stan Ng Retires
NEW: Apple’s marketing chief for the Apple Watch, AirPods, Home and Health — Stan Ng — is retiring, the latest changing of the guard at the company. He’s been at Apple for 31 years and was a mainstay under both...
Apple's Foldable iPhone Set for September Launch
NEW: Apple’s foldable iPhone is - as of now - on track for a September debut with the iPhone 18 Pro. While supply could be limited initially, it’s also on track to go on sale at the same time -...
Nothing to Launch AI-Powered Smart Glasses Next Year
Devices startup Nothing is working on smart glasses for next year and looking at AI earbuds, joining the chorus of device makers entering the space. https://www.bloomberg.com/news/articles/2026-03-31/device-startup-nothing-technology-plans-to-release-ai-glasses-next-year?srnd=undefined
Apple Tests Siri's Multi‑command Capability in iOS 27
NEW: Apple is testing the ability for Siri to - finally - be able to handle multiple commands at once in iOS 27. For example, asking for the weather + making a calendar appointment + checking the news in one...
ChatGPT App Store Misses Apple, Developers Frustrated
OpenAI’s ChatGPT App Store Took Aim at Apple, But Results Lag So Far — Six months in, ChatGPT’s third-party apps offer limited functionality and have been frustrating for developers. https://www.bloomberg.com/news/articles/2026-03-30/openai-s-chatgpt-app-store-took-aim-at-apple-but-results-lag-so-far
Apple Confirms Mac Pro’s Death After Four Years.
Also in Power On: Apple killed the Mac Pro four years ago. It just made it official. Here’s what happened. https://www.bloomberg.com/news/newsletters/2026-03-29/apple-doubles-down-on-hardware-services-with-revamped-ai-strategy-rare-bonuses-mnbpiwon?srnd=undefined
Apple Shifts AI Focus to App Store Search Platform
Power On: Apple pivots its AI efforts into an App Store and search-like platform play. Here are the details and why — https://www.bloomberg.com/news/newsletters/2026-03-29/apple-doubles-down-on-hardware-services-with-revamped-ai-strategy-rare-bonuses-mnbpiwon?srnd=undefined
Apple Drops Mac Pro, Pushes Mac Studio as Flagship Desktop
Apple on Thursday discontinued the Mac Pro desktop, its highest-end computer aimed at video editors, photographers and other advanced users, in favor of the Mac Studio. https://www.bloomberg.com/news/articles/2026-03-26/apple-discontinues-mac-pro-desktop-in-favor-of-the-mac-studio?srnd=undefined
Apple Offers Huge Bonuses to Retain iPhone Designers
NEW: Apple this week gave its iPhone product design engineers out-of-cycle bonuses worth several hundred thousand dollars, looking to counter OpenAI, Hark and others aggressively poaching its engineers to build AI devices. https://www.bloomberg.com/news/articles/2026-03-26/apple-gives-iphone-designers-rare-bonuses-to-fight-openai-poaching
EU Regulations and Supply Shortages Delay Meta’s Ray‑Ban Smart Glasses
Meta Platforms Inc.’s rollout of new display-equipped Ray-Ban smart glasses in the European Union has been hampered by battery and artificial intelligence regulations in addition to supply constraints. https://www.bloomberg.com/news/articles/2026-03-25/meta-s-new-display-glasses-withheld-from-eu-over-battery-rules-supply-shortages
John Ternus Emerges as Apple’s Likely Next CEO
THE BIG TAKE: As Apple turns 50, the wheels of succession are in motion. John Ternus is the company's "nice guy" CEO heir apparent. The most in-depth look at Ternus, his growing empire and Apple’s Tim Cook succession plans to...
Apple's HomePod and Apple TV Stock Levels Plummet Again
Also in Power On: Retail inventory of HomePod, HomePod mini and Apple TV dwindles — again. https://www.bloomberg.com/news/newsletters/2026-03-22/apple-s-airpods-max-2-blurs-the-lines-between-marketing-and-innovation-mn1pfx3h
Apple Triples External Drive Prices Amid Supply Shortage
Also in Power On: Apple hikes prices of external hard drives in the face of industry shortages. For instance, some hard drives saw prices *triple* on Apple’s website. And a 4 TB SanDisk goes from $500 to $1200. https://www.bloomberg.com/news/newsletters/2026-03-22/apple-s-airpods-max-2-blurs-the-lines-between-marketing-and-innovation-mn1pfx3h
M5 Macs Deliver Power Beyond the Neo Era
Our review of the M5 Max MacBook Pro, M5 MacBook Air and Studio Display XDR: When the MacBook Neo isn’t enough. https://www.bloomberg.com/news/articles/2026-03-21/apple-m5-macbook-pro-and-air-review-fast-enough-for-demanding-users
Google Launches Gemini Mac App to Challenge ChatGPT
NEW: Google is ramping up development of a dedicated Gemini AI app for Apple Inc.’s Mac computer lineup, looking to step up competition with OpenAI and Anthropic. https://www.bloomberg.com/news/articles/2026-03-19/google-begins-testing-gemini-mac-app-to-match-chatgpt-and-claude?utm_medium=email&utm_source=author_alert&utm_term=260319&utm_campaign=author_19842959
Apple's Siri Setbacks Delay Smart Home Launch, Eye Foldable iPhone
Also in today’s Power On: Apple’s Siri and AI snags cost the company its big smart home launch — again & iOS 27 to have major changes to support upcoming foldable iPhone. https://www.bloomberg.com/news/newsletters/2026-03-15/apple-s-liquid-glass-ui-isn-t-going-anywhere-siri-home-hub-foldable-iphone-mmrpcylx
Apple's Liquid Glass UI Delayed, Aiming for iOS 27
Apple had been working on a systemwide Liquid Glass slider for iOS 26 to adjust the level of the glass effect. It couldn’t be pulled off for engineering reasons. Apple is trying again now for iOS 27. TBD if it...
Apple Refines, Not Replaces, Liquid Glass UI
Power On: Love it or hate it, Liquid Glass isn’t going anywhere anytime soon. Apple’s new design leadership was a driving force behind it. There’s refinement, not a replacement, coming. https://www.bloomberg.com/news/newsletters/2026-03-15/apple-s-liquid-glass-ui-isn-t-going-anywhere-siri-home-hub-foldable-iphone-mmrpcylx?srnd=undefined
Foldable iPhone Gains iPad‑Style Multitasking Interface
NEW: Apple’s forthcoming foldable iPhone will include updates to the iOS operating system that enable iPad-like layouts and side-by-side apps for the first time, enhancing the device’s appeal for multitasking. https://www.bloomberg.com/news/articles/2026-03-11/apple-s-foldable-iphone-to-feature-ipad-like-interface-when-opened
Apple Pushes Smart Home Display Launch to September
NEW: Apple’s long-in-the-works smart home display and speaker with facial recognition for showing your personal content is delayed again, waiting on Apple’s new Siri and AI features. Current plan: September. https://www.bloomberg.com/news/articles/2026-03-09/apple-postpones-smart-home-display-launch-as-it-waits-for-new-ai-and-siri?srnd=undefined
Apple Launches $599 MacBook Neo, Eyes Ultra Foldables
Power On: Apple just announced the $599 MacBook Neo. Now it turns its attention to the ‘Ultra’ line with upcoming foldable iPhone, touch-screen MacBook, AI AirPods and more. Details here - https://www.bloomberg.com/news/newsletters/2026-03-08/apple-to-expand-ultra-lines-after-599-macbook-neo-3d-printed-aluminum-imacs-mmhpa12d?srnd=undefined
Apple’s Latest Lineup Delivers Power, Portability, and Refined Design
Hands on with the MacBook Neo, new iPhone 17e, new MacBook Pro, MacBook Air and Studio Displays https://www.bloomberg.com/news/articles/2026-03-04/hands-on-apple-s-new-iphone-17e-m5-macbook-pro-studio-display
Apple Unveils Budget iPhone 17e and Faster iPad Air
Apple rolled out the iPhone 17e, the latest version of its lower-end smartphone, and a faster version of the iPad Air, kicking off a wave of new products. https://www.bloomberg.com/news/articles/2026-03-02/apple-launches-599-iphone-17e-with-magsafe-charging-m4-chip-ipad-air
Apple Readies Stores for Massive Launch-Driven Customer Surge
Apple is preparing retail stores for a major influx of customers in response to this week’s new products. Here’s what I’m expecting and details on the preparation. https://www.bloomberg.com/news/newsletters/2026-03-01/apple-touch-screen-macbook-pro-fall-2026-details-cheap-macbook-launch-core-ai-mm7rcg48
Apple Swaps Core ML for New Core AI at WWDC
Among the new Apple AI announcements coming at WWDC this year: Replacing the Core ML development framework with a new Core AI https://www.bloomberg.com/news/newsletters/2026-03-01/apple-touch-screen-macbook-pro-fall-2026-details-cheap-macbook-launch-core-ai-mm7rcg48
Samsung Ditches iPhone Air Rival, Focuses on New Fold
Samsung isn’t committed to releasing another iPhone Air rival - acknowledging subpar sales - or TriFold, its mobile COO tells us. He also says the Privacy Display was supposed to launch a year ago, a revamped stylus is coming and...
Apple's iPhone 18 Pro to Debut New Red Color
Also in Power On: Apple eyes red for the iPhone 18 Pro and Pro Max, the next color on the chart after the popular Cosmic Orange. The foldable iPhone, on the other hand, will likely come in black and white....