Mark Roberge

Mark Roberge

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Donating Book Profits to Advance Mental Health Awareness
SocialApr 15, 2026

Donating Book Profits to Advance Mental Health Awareness

Why I'm donating the proceeds of my recent book, The Science of Scaling, to mental health This wasn't a marketing decision; it's a continuation of a cause I've supported for over a decade, and a starting point for a new...

By Mark Roberge
Don’t Scale Until Real Product‑Market Fit Exists
SocialApr 14, 2026

Don’t Scale Until Real Product‑Market Fit Exists

One of the most common failure points I see in startup scaling isn't running out of money or losing to a competitor. It's scaling before the business is actually ready — and not having a rigorous way to know the...

By Mark Roberge
AI Hype Fades; True ICP Hinges on Retention Metrics
SocialApr 14, 2026

AI Hype Fades; True ICP Hinges on Retention Metrics

This week I had the opportunity to join the Topline podcast with Asad Zaman , AJ Bruno and Sam Jacobs — we covered a lot of ground, but three things stuck out in this conversation: 1) The AI Bubble: Why...

By Mark Roberge
Human Connection Still Beats AI-Driven Cold Calling
SocialMar 23, 2026

Human Connection Still Beats AI-Driven Cold Calling

Is cold calling dead? With the rise of AI agents across go-to-market, we’re seeing an interesting countertrend. Buyers are craving proof of humanity. They want to know the voice on the other end actually understands their world, not just an...

By Mark Roberge
Early LLM Search Adoption Yields Disproportionate Revenue Gains
SocialMar 19, 2026

Early LLM Search Adoption Yields Disproportionate Revenue Gains

It’s shocking how well LLM search is driving conversion. We’re seeing portfolio companies generate real revenue from LLM traffic, even though these platforms represent less than 1% of search traffic. It reminds me of the early days of search and...

By Mark Roberge
Scale Revenue Right: Data‑Driven Timing in AI Era
SocialMar 10, 2026

Scale Revenue Right: Data‑Driven Timing in AI Era

The Science of Scaling started as a series of talks - just like the one I'm giving at SXSW in two weeks. Those talks became frameworks that underpin how we work with portfolio companies at Stage 2 Capital , and...

By Mark Roberge
Hire Coachable, Curious Sellers to Scale Growth
SocialMar 9, 2026

Hire Coachable, Curious Sellers to Scale Growth

In #TheScienceOfScaling , I emphasize that the type of seller who thrives in PMF is not the same type who thrives in Growth & Moat. Early-stage success often comes from process builders. Scaling success comes from process executors. A rigorous...

By Mark Roberge
AI Uncovers True Reasons for Lost Deals, Bypassing Bias
SocialMar 2, 2026

AI Uncovers True Reasons for Lost Deals, Bypassing Bias

Every quarter, management teams walk into the board meeting with a “Closed Lost Analysis” slide. It typically shows the top 5 reasons deals didn’t close. Pricing. Missing feature. No budget. Chose competitor. The problem? Much of that data is incomplete,...

By Mark Roberge
AI Will Return Sales to Full‑Cycle Sellers
SocialFeb 27, 2026

AI Will Return Sales to Full‑Cycle Sellers

In the 80s and 90s, most sales reps were full-cycle. They found their own meetings. They ran the process. They renewed and expanded accounts. Then we specialized: --> SDRs (thanks to the “predictable revenue” era) --> CSMs and post-sale roles...

By Mark Roberge
Momentum.io Showcases Enterprise AI's True Work System
SocialFeb 19, 2026

Momentum.io Showcases Enterprise AI's True Work System

Congratulations to Santiago Suarez Ordoñez , Ashley Wilson , Moiz Virani , and the entire Momentum.io team. It’s been a privilege to support you on this journey. Momentum embodied several themes we consistently look for in native AI companies: -->...

By Mark Roberge
Listen First: Buyer‑Centric Sales Beat Product‑Centric Scripts
SocialFeb 9, 2026

Listen First: Buyer‑Centric Sales Beat Product‑Centric Scripts

Most sales processes are built backwards. They are product-centric (inside-out), not buyer-centric (outside-in). And yet, almost every research study shows that top-performing sellers listen more than they talk on the first call. Bottom performers do the opposite. A product-centric sales...

By Mark Roberge
AI Will Shift Sales to 80% Selling Time by 2026
SocialFeb 2, 2026

AI Will Shift Sales to 80% Selling Time by 2026

As the AI era evolves, one of the most difficult aspects of predictions is how quickly humans will be abstracted away from today’s “point of work.” Take something as simple as building a toy. The first level of abstraction is...

By Mark Roberge
Startups Should Ditch Annual Plans for Quarterly Reset
SocialJan 28, 2026

Startups Should Ditch Annual Plans for Quarterly Reset

Annual planning is one of the most over-copied “big company” rituals in startups—and it quietly creates a lot of bad decisions. In large companies, annual planning makes sense. They’re hiring hundreds (sometimes thousands) of people, mobilizing new strategies, changing systems,...

By Mark Roberge
AI Turns First Sales Hire Into Pure Discovery Role
SocialJan 26, 2026

AI Turns First Sales Hire Into Pure Discovery Role

Nailing the first sales hire has historically been one of the biggest hurdles in kicking off the scaling process. They’re a unique breed: half Account Executive, spending all week in conversations with prospective customers, and half Product Manager, distilling those...

By Mark Roberge